Transforming demand generation, boosting responses up to sixfold

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With IBM’s older systems, marketers often didn’t receive crucial information about campaign performance until the end of the quarter: far too late to make changes, or even to improve planning of future campaigns. Now, however, using Unica technology and IBM Cognos reporting, marketers can get nearly instant updates on campaign results—information that can be used to drive improvements almost immediately...

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Bloom Marketing

Bloom Digital Marketing is a search engine marketing agency located in Vancouver BC. We specialize in SEO, PPC, Social Media, Google Analytics and Web Site Content Writing. Bloom is a Google Adwords Qualified Company. Founded in 2006, Bloom Digital Marketing works with small, medium and large companies in the financial, travel and hospitality, e-commerce, consumer products, B2B and other industries.

OTHER ARTICLES

GENERATING LEAD THROUGH ACCOUNT BASED MARKETING

Article | February 12, 2020

Account based marketing (ABM) focus on generating high-volume of leads through different lead generation program. In ABM you focus on generating the right leads and then after that reach out to them on deeper and more attractive ways. Here are Account Based marketing best practices to generate more lead and grow your business progressively.

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How ABM Can Help IT Companies Close More Deals Faster

Article | February 12, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of account-based marketing and how it can help boost your IT sales, but before we go more in-depth, let’s take a closer look at what exactly ABM and IT sales are and what they do.

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How the right content wins in account-based marketing

Article | February 12, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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The MarTech Stack You Need To Execute ABM In 2020

Article | February 12, 2020

Account-based marketing (ABM) has become a critical strategy for B2B marketers as it allows companies to reduce customer acquisition costs, streamline targeting and generate more business within targeted key accounts. However, companies have to invest in a wide range of software tools to execute ABM at scale. Selecting the right kind of technology needed to implement and measure personalized ABM is an expensive proposition. It requires marketers to conduct a comprehensive evaluation of different business challenges and goals while building the MarTech stack.

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Spotlight

Bloom Marketing

Bloom Digital Marketing is a search engine marketing agency located in Vancouver BC. We specialize in SEO, PPC, Social Media, Google Analytics and Web Site Content Writing. Bloom is a Google Adwords Qualified Company. Founded in 2006, Bloom Digital Marketing works with small, medium and large companies in the financial, travel and hospitality, e-commerce, consumer products, B2B and other industries.

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