Two Hot Ways Account-Based Marketing Maximizes Event ROI

| December 6, 2016

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Talk to any person who does event marketing, and you’ll quickly learn that putting an event together is extremely hard. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you make sure that the leads you collect at an event aren’t going to waste? If you’re like many B2B companies, you’re funneling a good bit of money into event sponsorships, booths, speaking gigs, and more. You want to make sure you’re getting out at least as much as you’re putting in. Let’s take a look at a few ways you can maximize your event investment by creating awareness before the event and by streamlining the follow-up process using account-based marketing. Pre-Event Awareness Using Account-based Marketing One way to optimize your time at an event is to use account-based marketing campaigns to set appointments prior to the start of the event. The traditional approach to event marketing is send out at least one email blast to your entire database announcing that you will be present at a given event. Most of the time, the only thing that is accomplished through these blasts is annoying your prospects and customers. The majority of them are likely not attending the event and will not appreciate you interrupting their day. Luckily, there is a much more targeted approach to generating awareness about an event that reaches your audience on their terms.

Spotlight

Vector Analytics

Vector Analytics executes custom market research and develops market segmentation schemes to forecast retail sales and market trends in the outdoor apparel, equipment, and cycling industries. We are quantitative futurists: we uncover and communicate meaningful patterns in retail and consumer data to define future market magnitude and direction. There are no crystal balls - Vector Analytics builds forecast models based on assumption sets, assumption sets that we make completely apparent to our clients. The client decides which set of assumptions best fits their risk model. Vector Analytics has a unique ability to succinctly communicate custom market research results and quantitative future sales trends to executive management at major brands. IBM, Hewlett Packard, Epson, 3M, Avery Dennison, Honeywell, BAE Systems, DSM Dyneema, Owens Corning, and the US Department of Defense are among the brands that have repeatedly turned to Vector Analytics for insight on future sales in their target m

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