Using Converged Media to Power the Content Marketing Machine

| December 8, 2016

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We spend a lot of money on content marketing. And as with any large investment, it’s important to know what type of content is most influential during your customers’ purchasing process. Recent studies show that earned media — third-party, credible articles from journalists — are the most persuasive content when it comes to purchasing decisions. In fact, 85 percent of consumers regularly or occasionally seek trusted expert content when considering a purchase. This supports the theory that B2B brands will see better results from content marketing campaigns when they obtain media coverage versus relying on paid and owned content alone. Though this news is promising validation for the value of public relations, don’t delete that tweet, cancel your ad spend or neglect your company blog just yet. The most effective content marketing isn’t an either / or method. A blended approach — mixing earned, owned and paid media — powers the engine that drives the content marketing machine.

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We are committed to reflecting your brand in its entirety. To capture mind share and raise your brand’s equity is what we do best. To make your business stand out from competition in a creative manner is our goal. The professionalism and eye for detail of ZOOM to nurture your brand will exceed all expectation. A unique approach to achieve profitable results will surely help in building your brand. We make sure all ideas translate into clear and measurable action. Our chic approach to handling your account will not only win trust but be cost effective. We take pride in being the single point for all your communication requirements making us truly unique. Truly elite.

OTHER ARTICLES

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Article | February 26, 2020

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Article | February 20, 2020

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Article | February 24, 2020

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Spotlight

Zoom UAE

We are committed to reflecting your brand in its entirety. To capture mind share and raise your brand’s equity is what we do best. To make your business stand out from competition in a creative manner is our goal. The professionalism and eye for detail of ZOOM to nurture your brand will exceed all expectation. A unique approach to achieve profitable results will surely help in building your brand. We make sure all ideas translate into clear and measurable action. Our chic approach to handling your account will not only win trust but be cost effective. We take pride in being the single point for all your communication requirements making us truly unique. Truly elite.

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