Using Data to Steer Your Content Marketing Strategy

| April 24, 2018

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Social media has become the go-to location for campaign planning, for sussing out new market opportunities, compiling data and reinforcing creative messaging. And why not? Social media scraping provides fantastic insight into the issues and motivations of a target audience. But it has one fundamental flaw: it is historic. Knowing in great depth what a key target individual was up in arms about last week is fabulous, but how relevant will that issue be next week, next month, or next year?  Jane Hales, managing partner at Sapio Research, outlines the value of a blended methodology to reveal the clear air topics that can give your content marketing strategy and business, the edge.

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Isobar

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year.

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Spotlight

Isobar

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year.

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