Video: How Atmel Achieved Account-Based Marketing Excellence

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With Demandbase’s Account-Based Marketing technology, Atmel developed personalized ads and tailored messaging for each of its target customers to help increase engagement earlier on in the buying cycle. As a result, Atmel experienced higher levels of visibility into the buying cycle of its target accounts and realized greater yields in engagement and conversion rates. The company also experienced an increase of 53 percent in asset downloads and expanded opportunities for their tier one accounts by close to 10 percent year-over-year.

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Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex.

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Spotlight

Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex.

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