Want to Eliminate Account Based Marketing Waste? Publisher Partnerships Could Help

For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise was that if you developed content and made it readily available for consumption, you could generate leads and new prospect relationships. account based marketing wasteThe standard inbound strategy calls for you to leverage your own content creation (white papers, blogs, webinars, etc.) and SEO to drive inbound visits to your site. However, moving forward, as 53% of B2B firms focus more on account based marketing (ABM) and Martech makes the marketing stack more complicated, succeeding with inbound on your own is becoming increasingly difficult. While this is far from a new answer to the problem, partnering with publishers could be your best bet to realize the potential of ABM while simplifying the modern marketing.

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Most companies come to us because they have a problem with sales or marketing. Generally the challenges are around lack of resources, needing fresh ideas or specific expertise typically it’s a combination of all these. Companies are faced with so many challenges to deliver results; the top ones we come across most and help to solve Campaign Planning - Precision contact targeting and segmentation Creation of content for all stages of the buying process - Generating high quality leads. Multi-level engagement within target organisations - Sales and marketing alignment From strategic planning to executing tactical campaigns - on time, on budget we cover the whole spectrum of B2B Marketing. We’ve helped customers from.

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Buyer Intent Data

ABM KPIs to Measure the Success of Your ABM Strategy

Article | March 6, 2023

Metrics, Analytics, and Insights in ABM It is a fact that ABM gives a higher ROI as compared to other marketing strategies. If you are a marketer who has painstakingly built an ABM strategy from scratch, you would understand the amount of time it takes to execute it and for it to show measurable results. How do you measure the success of your ABM strategy? You need to understand the metrics, analytics, and insights. Marketers use these terms interchangeably, but there is a difference between them. By using raw data points, metrics show you the incremental changes in how target accounts interact with your brand. Analytics compares the metrics over time to show you how your ABM strategy is performing. Metrics and analytics together help you gain insights into what is working and what isn’t. Insights help you take action to improve your ABM strategy. To measure the success of an ABM strategy, you need to use ABM Key Performance Indicators (KPIs) metrics. ABM KPIs track the performance of your strategy with respect to customer service, marketing, efficiency, revenue, and employment statistics. In an interview with Media 7, Abhi Yadav, Founder & CTO of Zylotech, talked about the importance of customer intelligence in marketing: Tracking every point of engagement is critical in delivering a holistic view of where buyers are actively engaged and what’s working. Defining ABM KPIs Use the SMART criteria to evaluate the effectiveness of a KPI. SMART stands for Specific, Measurable, Attainable, Relevant, Time-Bound. By identifying how well the KPI fits into these criteria, you can define it. Find answers to the following questions to define your KPI: Is your goal specific? Is your goal measurable? Is it attainable? Is it relevant to your business? Is the goal time-bound? A well-defined KPI should be a part of your marketing analytics strategy to accurately track the performance of your ABM strategy. KPIs You Should Measure to Track ABM Success Sales Funnel Metrics Measuring sales funnel metrics can quickly pinpoint where your ABM strategy has fallen out of alignment with your business goals. They can be classified into three types: Upper Funnel Metrics Upper funnel or top-of-funnel metrics track the engagement rate of the leads within your target accounts. They assess the time taken for a lead to complete specific actions like opening your emails, receiving, or responding to direct mail, visiting your website, and more. You can pinpoint which leads are closer to buying based on the increase in engagement. These metrics also help you know which accounts don’t know anything about your company. You can improve your strategy to capture these accounts. Is there a huge gap between the products and services your target accounts want and the ones you offer? This gap is the white space. Find your white space by identifying where you lack engagement within your accounts. Should you consider targeting different accounts? Eliminate the white space once you find the answers to these questions. Your goal should depend on the size of the company and the number of ICPs you are targeting. Middle-of-Funnel Metrics These metrics help measure the impact of your campaign on your top accounts. Are your target accounts having productive meetings and engagements with your sales team? Swiftly moving your leads to the sales team is an indicator of an effective ABM campaign. Also, you should measure the quality of the campaign based on how many leads move to the next stage of the funnel. Bottom-of-Funnel Metrics For the bottom-of-funnel metrics, measure average selling point (ASP) to gauge if you have targeted the right accounts with your campaign. If you have a higher close rate within your ABM accounts that means your campaign is performing well. As compared to other marketing strategies, ABM helps businesses increase their close rate. Customer Churn Rate The customer churn rate, also known as the attrition rate, is the number of accounts that have stopped doing business with you over a period. It should be as low as possible. It is a metric to measure the quality of the relationship you have with an account. ABM is a qualitative marketing strategy. If your churn rate is high, then reevaluate your products and services and confirm that you are targeting the right accounts. Understanding your target accounts better is the easiest way to decrease your churn rate. Content Engagement Content management is of paramount importance while running an ABM strategy. With this KPI, you can track the engagement each piece of content brings. The pieces that don’t perform well should be scrapped or improved to better suit the needs of your target accounts. Email open and click-through rates point towards ineffective subject lines, content, and CTAs. Form Fills Form fills are important for collecting data that helps with nurturing and engaging leads. Track your form fills to confirm if you are gathering information effectively. Adjust your campaign if you are not getting the expected results. Conversions during the Customer Journey A good way to show your customers that you care about them is to give them several opportunities to buy or sign up. It's important to keep track of the conversion rate for each CTA so that you can figure out where customers are losing interest in the sales process. Having this information will help you improve the customer journey. Phone Calls and Scheduled Demos Keeping a record of your phone calls and scheduled demonstrations is crucial to measuring your ABM success. You are creating a personal connection while interacting with the customer so they may take you closer to converting a deal. Conversion Rate Every ABM strategy’s aim is to drive sales and acquire new customers. As a metric, the B2B conversion rate is important because it helps you evaluate the success of your campaign and compare your performance to the previous year. Customer Retention Assess the health of your accounts by measuring customer satisfaction. A Net Promoter Score (NPS) can determine how satisfied your accounts are with your product or service. You can seek their feedback and use it to create better customer experiences and, in the future, design products and services to cater to their needs so you can retain your customers. Average Deal Size This KPI is primarily used by sales managers to understand how well they have utilized the opportunities that have come their way. It is calculated by dividing your total monetary amount of deals by the total number of deals that were converted. It can help the sales team understand what the average deal size is that they are looking at and what they can aim for. Popular ABM Analytics Tools The most popular and widely used ABM analytics tools are Microsoft Excel, LeanData, Salesforce, Google Analytics, Marketo, Engagio, DemandBase, and Terminus. How ServiceMax Saw a 300% Increase in Their Conversions Using DemandBase Using DemandBase’s Forms solution to collect user data, AI-powered DemandBase Site Optimization for data personalization, and DemandBase Analytics to understand traffic trends, bounce rates, conversion rates, and other critical website metrics, California-based Service Execution Management company ServiceMax, witnessed a 300 percent increase in their conversions, a 70 percent decrease in bounce rates, and a 100 percent increase in page views per session. Key Takeaways Measuring the success of your ABM strategy is crucial to understanding the strong and weak points of your strategy. A lot of trial and error goes into creating an effective ABM strategy. Define and measure your ABM KPIs to optimize your ABM strategy for better results. FAQ What are the most important ABM KPIs? Some of the most important KPIs are upper funnel metrics, customer churn rate, and conversion rate. What are some popular ABM analytics tools? Popular ABM analytics tools include Salesforce, Google Analytics, Marketo, Engagio, DemandBase, and Terminus.

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Buyer Intent Data

13 Best Buyer Intent Data Tools for B2B Marketers

Article | August 23, 2022

If you are a seasoned marketer, you must be aware of how hard it is to find highly qualified leads. Wouldn’t it be convenient to have an intent data strategy that helps you identify companies that are looking for a product or service you offer by tracking their internet activity? If you are an IT service provider, some businesses must be looking to rope in a company like yours to help with their IT needs. If you find these businesses in time, you could clinch a deal with them. Your sales and marketing teams will be able to work efficiently, your company will get more conversions, and your revenue will grow. This is what buyer intent data tools do. What is Buyer Intent Data? In the B2B domain, knowing what your target accounts want and need plays a big part in creating and executing ABM marketing. B2B buyer intent data indicates companies that are actively a part of your buying cycle. It allows marketers to understand what buyers are interested in, what kind of solutions they are looking for, what content appeals to them, and which topics they are stuck on. This data can be acquired from buyer intent data tools that measure buyer intent signals. They are generally a part of account-based marketing software. Some of the buyer intent signals measured by buyer intent data tools are: Subscription behavior Clicks on social media ads Website visits Length of time spent on the website People from the same company visiting your website What the numbers say: According to a SiriusDecisions study, a B2B prospect is already 67 percent into the purchasing journey. 73 percent of B2B marketers use buyer intent data in their email marketing. 62 percent of B2B marketers agree that B2B intent data improves their nurturing and personalization workflows. It is no wonder that buyer intent data tools have created a buzz in the world of B2B marketing. Platforms that provide account-based marketing services have solutions that offer intent data for lead generation and intent-based marketing. Types of Buyer Intent Data There are two broad types of buyer intent data: internal buyer intent data and external buyer intent data. These can be used in any intent data strategy. Internal Buyer Intent Data This type of data is called first-party data, and it is gathered from your website, automation systems, or from within the account-based marketing software that you use. It is further classified into data you submit manually and data that your CRM perceptively creates. Some examples of this data are: website visits, time on page, lead information submitted, job title, downloads of the bottom of the funnel content like case studies, and viewing bottom-of-the-funnel pages like product comparison pages. External Buyer Intent Data B2B processes and sales cycles are often complex. Tracking customers on your website may not be enough. You need to widen your net and go above and beyond your website tracking software. You need to take a look at the off-site behavior of your customers by using buyer intent data tools. This will help you understand what prospective buyers are searching for on the web and not just on your website. Could it be that they are checking some review sites, or your competitor’s website, or possibly finding answers to their queries somewhere else but not on your website? Understanding this B2B intent data will help you expand your sales funnel accordingly. You cannot control buyer behavior, but you can definitely decide strategically how you will respond to the buyer intent data. Leveraging Buyer Intent Data in ABM Marketing An effective account-based marketing strategy is a data-driven marketing strategy that targets key accounts with buyer intent. This laser-focused approach to targeting makes it more successful as compared to other marketing strategies. Here is how buyer intent data can help you enhance your account-based marketing strategy: Enhances Demand Generation Buyer intent data enriches the demand generation process by assisting marketing teams in identifying and planning campaigns for prospective accounts. Email marketing and personalized ads can speed up outreach and conversion. Optimizes Content Strategies It improves content marketing strategies through insights into prospect behavior. It becomes easier to tailor a content strategy to target a prospect once you know what your prospect thinks about a solution or product you offer. Improves Lead Generation Your prospect’s online behavioral data can drive your lead generation strategy. You can target specific accounts based on their intent. Your cost-per-head (CPL) will go down significantly once you generate more interest in your sales pipeline. Strengthens ABM Partnerships ABM implementation also involves channel marketing solutions that are complex. Intent data can make the process manageable and bring clarity to the intentions and objectives of the marketing strategy. You can easily prioritize your ABM partners’ leads for higher revenue. It guarantees the success of your ABM group channel program. Reduces the Churn Rate You can reduce the churn rate by monitoring the research activity of your target accounts. You can easily identify the likelihood of churn. To tackle this problem, you can create personalized offerings for prospects who are checking out your competitor’s offerings. Helps You Tweak Your Solutions With the help of buyer intent data, you can understand your prospects’ pain points better. Tweak your solutions, design products or services based on the trends you see or the patterns you notice in your target audience’s behavior. 13 Best Buyer Intent Data Tools for B2B Marketers Here are thirteen game-changing buyer intent tools for B2B marketers that can help you with your intent-based marketing plan: 1. Terminus Terminus was named a ‘Leader’ in the 2020 New Wave of ABM platforms and has more than 1,000 customers trusting its account-based marketing strategies. Its account-based marketing tools help marketers analyze how their marketing strategies fare in terms of sales. Its deep B2B account database has over 70 million businesses. Its tools can sync easily with CRM and MAP data and deliver immediately marketable segments. 2. Bombora Bombora provides risk-free intent data that is not only comprehensive, but also privacy-compliant. It can be integrated with multiple platforms across sales, martech, and B2B advertising. Its data comes from fully consented B2B publishers. The Bombora Data Co-op captures the buying signals of nearly 3.3 million unique domains through 20.1 billion interactions a month, across more than 4000 sites. 3. ZoomInfo ZoomInfo has an impressive and comprehensive business database that can help you run B2B intent-based marketing campaigns. Its solutions bring together your sales and marketing teams. Its buyer intent data tools have features like lead scoring, sales prospecting, territory planning, and targeted outreach. 4. Demandbase Demandbase’s platform, Demandbase One, is a great go-to-market solution. Its buyer intent data tools use data built around data privacy and security best practices. It has cloud solutions for advertising, account-based experience, sales intelligence, and data. With this single platform, you can orchestrate and automate your buyer journeys easily. 5. Slintel Slintel, a 6sense company, analyzes buying behavior, patterns, sales intelligence, and digital footprints of your key accounts. It has a database of more than 15 million organizations. It helps marketers understand buyer behavior and pain points using buyer journeys and keyword insights. It evaluates over 100 billion data points to identify 3% of prospects with high buyer intent. 6. Leadfeeder Leadfeeder features a variety of filters, both basic and customizable, that allow users to segment companies based on company demographics, location, behavior, location, and more. In addition, it integrates tools like Zapier, CRMs, and other email marketing tools which help provide insights on accounts. It has a responsive support team and is easy to use. 7. KickFire KickFire provides first-party intent data by identifying anonymous website visitors through visitors’ IP addresses. This crucial data can be used by sales and marketing teams to create personalized content and increase sales outreach. There are different tool versions like LIVE Leads and KickFire for Google. 8. DemandJump DemandJump provides insights into the customer journey and helps analyze your competitors. You can get information on what your prospects are doing, like which websites they are visiting and what things they are searching for. You can also find out what your competition ranks for, what kind of content they publish, and what kind of ads they use to attract traffic. 9. TechTarget Priority Engine Priority Engine gives real-time access to leads that are ranked based on their engagement level and their purchase intent. You can use this information to enhance your ABM strategy, sales outreach, and lead generation. This tool also shows the topics which interest prospects, the kind of technology the prospects use and also provides contact information for leads whenever it is available. 10. Lead Forensics With the help of Lead Forensics, you can engage with your prospects and customers swiftly. By using the valuable data that this tool provides, you can start useful conversations with the visitors to your website. You can also identify visitors, location, demographic information, and how much time they spend on your website. 11. Pure B2B Pure B2B is a web-based demand generation tool designed to supplement businesses with their B2B content syndication. It helps in displaying ads, developing outbound leads with the help of predictive analytics and multi-source intent data. If you want to generate high-quality leads, you should consider using this tool. 12. Triblio Tribilo allows you to combine account-based ads, web personalization, and sales activation through a single platform. You can easily engage with your customers, grow their awareness, and get in touch with your target accounts. 13. HappierLeads Easily reach out to companies that show buyer intent but are not converting into customers with the help of HappierLeads. This tool accurately tracks website visitors and allows you to identify anonymous website visitors, connect with decision markets, and segment traffic. By using account-based marketing services that offer the best buyer intent data tools, you can enhance your account-based marketing strategy. These intent data providers will highlight you in front of the buyers when they are in their decision-making process. Not only will it give you an upper hand in account-based marketing, but it will also help you proactively intercept prospects without having to wait for them to land on your website. How Daniel Englesbretson, Founder of Khronos, leveraged Terminus to run successful ABM campaigns for clients “What I have found is that, especially leveraging technology like Terminus, the data you get from the start speeds you up substantially, and gives you a lot more perspective that you couldn’t have had or wouldn’t have had before.” – Daniel Englesbretson. ABM has become a mindset for Daniel. Read his full interview with Media 7 where he talks about the impact of AI on the ABM landscape. Terminus’ account-based marketing software has shown tremendous results because it has one of the best buyer intent data tools in the market. Companies saw a 30 percent increase in opportunity size for the enterprise segment and a 2X increase in the probability of an account moving to opportunity. Summing It Up B2B buyer intent data tools can be a great addition to your arsenal of account-based marketing solutions. They can help you with swifter lead generation, boost your sales and save costs on pursuing qualified leads. Roping in a good-intent data provider will enhance your account-based marketing strategy. FAQ What information does buyer intent data reveal when a qualified lead comes to your website? Buyer intent data reveals qualified leads’ areas of interest, referral sites, and pages visited. This data can be used to personalize outreach and contact prospects. How can you leverage buyer intent data to achieve higher close rates? You can use intent data for lead generation. You can appeal to a lead throughout the awareness, consideration, and decision-making phases. Buyer intent data positions you in front of the prospects early on in the buyer’s journey, and that is how you get higher close rates. What are some examples of internal buyer intent data? Website visits, lead information submitted, time on page, job title, downloads of bottom-of-the-content, and viewing bottom-of-the-funnel pages are some examples of internal buyer intent data.

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Account Based Data

The Strategy of Direct Mail in ABM

Article | June 29, 2023

When a package arrives at your doorstep, you get excited as a child, no matter what age you are! Some people express their excitement, while some are really good at hiding it. But inquisitiveness and curiosity are natural feelings. Imagine building up these feelings in the mind of the decision-makers of businesses that you are targeting. So, yes, you will stand out in the crowd and, they will notice the gesture, no matter how small or big it is! Coming back to the point, we are talking about the strategy of direct mails in account-based marketing. This strategy has proved to be a success for many organizations practicing ABM. So what exactly is direct mail in ABM and, are there any successful ways or ideal examples to follow? Let us see in detail. What Is Direct Mail in ABM? We are aware that account-based marketing is a strategy that involves targeting, personalization and conversions. But what happens when we make tangibility a part of the above process? Well, the results are impressive. An Infotrends report stated that the e-mail response rate increased from 7.5% to 9.5% with a multi-channel ABM strategy. But, the biggest challenges of ABM are delivering a personalized customer experience, choosing the target accounts, and deciding on the correct content. Thus, direct mail can help you deal with the challenge of delivering a personalized customer experience. A direct mail strategy delivers personalized objects, messages, and more to the targeted organization’s decision-makers. The best part about direct mail is that you can get as creative as you want. Plus, it ensures that the top team notices your efforts. “Direct mail is the new black in B2B. There is nothing more personalized than a handwritten note with a personalized direct mail that is fully customized for your prospect or customer.” - Sangram Vajre, CMO of Terminus. Let us have a look at the best ways to incorporate direct mail in your ABM strategy. Ideas to Implement Direct Mail in ABM Remember, no matter what personalized goodies you plan to send to the concerned people, ensure that: You have a bold, clear, and obvious call to action. Your message is short, simple, and direct. Your strategy should be less is more. You have added the extra personal touch in your mail. Once you have devised the direct mail strategy, here are some things that you need to keep in mind before implementation. Determine the Stage in the Buyer’s Journey Before sending direct mail to your target account, know where they stand in their buyer’s journey. Let us consider these three stages. Awareness Stage If your buyer is in the awareness stage, you need to target all the organization’s decision-makers. Sending them goodies that get them together might be a good idea. For example: Send a box with a personalized message about your company to one and send the key to another. Or you could gift puzzles pieces to each one that needs them to come together to decode the message. Demo Stage Congrats! If you reached the demo stage with the target account. Now, if you’re finding it difficult to set an appointment with them, use direct mail to get their attention. For example: Send them a box with a clock ticking and a surprise to be opened at some given time. As if a demo can be scheduled at that time and claim the gift! 2.1.3 Final Stage You have closed the deal and are all ready to start the dealings. But some small things seemed to be stuck from the buyer’s end. This is where your research will prove handy. You need the search for a particular likeness about the decision-maker and lure them. It will help you get their attention and close all the pending work. For example: Send them a password-protected gadget and, they can access that only after the deal is complete. 2.2 Know the Decision-makers It is an essential aspect in determining the direct mail that you need to send. You should be well aware of the receiver's likes, dislikes, hobbies, and personal traits. Thus, use social media and everything possible from the sales team to create the best effect. Determine the Factors for Conversion Lastly, when the package opens, it should immediately connect to the individual. Thus, when you design or assemble the package, ensure that it connects immediately. Moreover, it should address the pain points and challenges and align with the company’s goals. Thus, determine the factors that directly affect them and, you will provide the best solutions. For example: If you are a hiring agency, give them a complete puzzle with just one piece missing. And a couple of options for the missing piece. Once they fit the right piece in, your puzzle says, “Having trouble finding the right person, we will help your hire!” And ensure that you send a personalized note to every individual along with the common goal of the message. Benefits of B2B Direct Mail Marketing No doubt, personalization will elevate your direct mail strategy, thus promising enhanced customer involvement. But there are other prominent benefits of B2B direct mail marketing. Lets us have a glance at them. Higher account engagement Less wastage of resources Higher win rate Shorter sales cycles Create strong connections The improved success rate of ABM strategy Ideal Examples of Direct Mail in ABM Some organizations have nailed it correctly when it comes to direct mail marketing. Here are a few examples. The Perry Process (Image Courtesy: Pinterest) The Perry Process is a renowned company that deals with used machinery and equipment for 80 years and continues to do. Thus, it wanted manufacturing companies to sell their unwanted and excess equipment in return for cash. So keeping this message in mind, they included fake money inserts with a flyer that said, ‘Don’t throw away your money.’ Hence, it succeeded in sending across its message most realistically! Schott Solar Schott Solar is a company that produces solar panels. Their solar panels came with a 20-year warranty. (Image Courtesy: D&AD) To amplify the selling, they included a 20-year warranty calendar along with the solar panel. The calendar stuck out 60 centimeters from the wall, thus delivering the desired message! Wrapping It Up So no matter what business you deal with, innovation and creativity are the way to easy conversions! Thus understand your customers and give them what they want in a quirky style. Frequently Asked Questions What is direct mail in account-based marketing? Direct mail is a tangible ABM strategy wherein products are mailed directly to customers. These products are personalized and have a direct marketing message. Examples of such products are postcards, catalogs, personal goods, coupons, samples, and more. What impact does direct mail create on the receiver? A study by scientists reveals that if a person receives a physical product, it leaves a deeper footprint on the brain. Thus, a direct mail strategy is sure to get you noticed by your customer. And the best part is that the more creative and personalized you get, the better impact it creates! Can a simple postcard count as a direct mail strategy? Of course, it can. If it sends a clear message of your marketing campaign, is personalized, and instigates the customer to take action, it is a successful direct mail strategy. Always remember, the size or price of the direct mail does not matter, but the impact it creates does! { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is direct mail in account-based marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Direct mail is a tangible ABM strategy wherein products are mailed directly to customers. These products are personalized and have a direct marketing message. Examples of such products are postcards, catalogs, personal goods, coupons, samples, and more." } },{ "@type": "Question", "name": "What impact does direct mail create on the receiver?", "acceptedAnswer": { "@type": "Answer", "text": "A study by scientists reveals that if a person receives a physical product, it leaves a deeper footprint on the brain. Thus, a direct mail strategy is sure to get you noticed by your customer. 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Targeted Account Strategy

ABM Implementation in Different Target Segments

Article | November 26, 2021

Have you browsed about account-based marketing and how successful it has proved for businesses? Do you wonder whether your business fits in the ABM strategy? And even if you practice ABM, what is to be done differently for your business? Well, we have answers to all your questions. As Clive Armitage, CEO at Agent3, said,“We have to act as the eyes and ears of marketing innovation for our clients; they trust us to help them navigate the pace of change in the way that the process of marketing is evolving.” Thus, your marketing and sales team should be on the same page to deliver an excellent and personalized customer experience. The implementation of ABM in different industries may be different but the challenges faced are somewhat the same. The baisc challenge for ABM are personalization and quality content. So, let us dig deeper into how ABM works for different industry segments. And also focus on how each industry should strategize for successful account-based marketing. How Is ABM Different for Different Industries? Every company has different products to sell to various companies. Also, if you sell the same product to distinct companies, you need a unique tactic for every organization. Account-based marketing is crafting such individual approaches for every client that matters. For example, if you are an advertising company and you need a luxury car brand account, your ABM strategy will be different for different car brands. It can also be designed differently for every decision-maker. Thus, you have to be very focused and delicately plan strategies for the target account. Apart from the people you target, also keep in mind the industry segment that you target. It will help to align strategies with both brands. Now let us discuss some different types of ABM strategies that work for distinct industry segments. Types of ABM Strategies (with Real-time Examples) ABM is a beneficial strategy for all types of companies. But it works wonders for organizations that target large companies who have relatively long sales cycles. According to the State of Account-Based Revenue Engine 2019 report, organizations saw a whooping 91% improved ROI post-ABM implementation. Hence, let us see how different ABM strategies have their way of working. Events Events have proved to be the most successful of all the ABM strategies. Once target clients accept the personalized invites to the events, the sales team can easily have in-person meetings. Also, a souvenir, gift, or a creative way of a follow-up meeting should be an incorporated strategy of the event. Example: Thomas Reuters is an organization that provides news and information tools for professionals. Their challenge was retention and expansion with their key accounts. Thus, they created an event opportunity for these accounts. In these events, the top executives of the exclusive accounts could speak. And Thomas Reuters would quote them in whitepapers, blogs, and more. It ensured that the sales team would be in contact with the key accounts all year round. Thus, it increased retention and built good relations. Webinars A webinar is an option when the physical presence of clients at a similar geographical location is not possible. But a webinar allows curating a more personalized experience and at convenient times with less utility of resources. Example: HotJar Lightning Talks conference is a webinar hosted by HotJar. This webinar gives the speaker maximum of five minutes to address a particular topic. Thus, no long presentation but just a short glimpse of informative or marketing strategies. Businesses participate in the webinar to present the challenges and solutions to their prospective clients. Thus, HotJar had many B2B clients participating in the conference and, the idea became a big hit! Direct Mails Gifts, marketing material, and creative packages sent through direct mail are a success in ABM. However, account-based marketing requires personalization and direct mail is the best tactic to deliver that. Example: Billing Tree is a technology-driven payment processing organization. It faced the challenge of scheduling meetings with the targeted accounts. Thus, they mailed 100 locked cases secured with two combinations of padlocks. These cases contained US$ 100 Amazon gift cards. Billing Tree gave the combination once they got the appointment with the account. And once the client opened the case, the lid had a video player embedded in it that played the video pitch for the account. Billing Tree generated an account engagement rate of 60% with the ABM strategy of direct mail. Advertising Personalized advertising has become an easy thing, thanks to IP targeting and re-targeting technology. It allows you to target the big fishes rather than the traditional wide net fishing. Example: DocuSign is an eSignature transaction management and solution provider company. It wanted to generate more traffic and click-through rates to form gated content. The company executed personalized ad campaigns to the target accounts that contained industry-specific images, content, and peer logos. And with detailed web analytics, they targeted the accounts at specific times. This personalized ads ABM strategy boosted DocuSign’s age views by 300% with a massive conversion rate! Personalized Website Experience Technology these days has expanded its horizons to provide incredible experiences, and personalized website experience is one of those. Once you get the technicalities right, your target accounts can have an out-of-the-world personalized experience when they visit the desired page or the website. Example: Savi provides sensor analytics solutions for organizations. Their main client bases are the ones that give critical decisions based on the location and status of people. Thus, Savi has to deal with private and government organizations. Therefore, as a part of specific marketing and sales strategy, they personalized their home pages differently for different clients. Thus, when government organizations the homepage was: And for the corporates, the page was: Ways to Implement ABM According to the 2020 State of ABM Report, 94.2% of respondents have successfully implemented this marketing strategy. Thus, you too can implement account-based marketing with these simple steps. Identify your high-value clients. Conduct extensive research on those clients. Strategize your personalized ABM campaigns. Implement the account-based marketing strategy. Analyze the campaign regularly. Importance of Personalization Personalization is a crucial part of account-based marketing. Your extensive research about the clients helps you craft unique, creative, and personalized content for them. A personalized experience ensures an enriched and engaging customer experience. If a campaign exclusively provides solutions to pain points, clients become customers for life. It also helps to develop good relations. Remember, account-based marketing is not only about conversions but also about creating brand awareness and relationships. As Andy Bacon, VP Consulting at Momentum, has quoted, “ABM is all about building better quality relationships; the ROI will follow.” Frequently Asked Questions Do different industries need different account-based marketing strategies? The meaning of account-based marketing is to provide tailored solutions to exclusive clients. So yes, different industries will require different ABM strategies. One should use distinct and personalized approaches to target different people of the same organization. However, you have to ensure that the marketing message is the same for all, despite the personalization. What are the different types of account-based marketing methods? The different types to implement ABM strategies are: Events Webinars Direct Mails Advertising Personalized Website Experience Social Media What role does personalization play in ABM? ABM is all about personalization. The more personalized your content is, the more likely the chances are for conversion. Imagine someone selling you a product designed just for solving your problems. You do not even need convincing if it is the answer to all your pain points. That is the same way in which ABM works. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Do different industries need different account-based marketing strategies?", "acceptedAnswer": { "@type": "Answer", "text": "The meaning of account-based marketing is to provide tailored solutions to exclusive clients. So yes, different industries will require different ABM strategies. One should use distinct and personalized approaches to target different people of the same organization. However, you have to ensure that the marketing message is the same for all, despite the personalization." } },{ "@type": "Question", "name": "What are the different types of account-based marketing methods?", "acceptedAnswer": { "@type": "Answer", "text": "The different types to implement ABM strategies are: Events Webinars Direct Mails Advertising Personalized Website Experience Social Media" } },{ "@type": "Question", "name": "What role does personalization play in ABM?", "acceptedAnswer": { "@type": "Answer", "text": "ABM is all about personalization. The more personalized your content is, the more likely the chances are for conversion. Imagine someone selling you a product designed just for solving your problems. You do not even need convincing if it is the answer to all your pain points. That is the same way in which ABM works." } }] }

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Spotlight

Intellegentia

Most companies come to us because they have a problem with sales or marketing. Generally the challenges are around lack of resources, needing fresh ideas or specific expertise typically it’s a combination of all these. Companies are faced with so many challenges to deliver results; the top ones we come across most and help to solve Campaign Planning - Precision contact targeting and segmentation Creation of content for all stages of the buying process - Generating high quality leads. Multi-level engagement within target organisations - Sales and marketing alignment From strategic planning to executing tactical campaigns - on time, on budget we cover the whole spectrum of B2B Marketing. We’ve helped customers from.

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Buyer Intent Data

Integrate Launches Media Division, Pipeline360, for Holistic Demand Generation

PRWeb | January 11, 2024

Integrate, a leading B2B marketing demand management platform, today announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced segmentation. In "The 2024 State of B2B Pipeline Growth" survey conducted by Pipeline360 and Demand Metric, 80% of B2B marketers report getting new qualified leads is mission critical or an urgent priority, yet 53% of B2B marketers report not being able to meet their pipeline goals. Additionally, an overwhelming 93% of B2B marketers say that data compliance and accuracy is a priority at their company. "This gap in marketers' ability to meet pipeline goals underscores the complex intersection of challenges B2B marketers face today - budget constraints alongside rising targets, a convergence of brand and demand, all while facing heightened scrutiny on data privacy," said Jeremy Bloom, co-founder and CEO of Integrate. "We developed Pipeline360 to provide our customers with a flexible solution that makes it easy and seamless to generate a robust pipeline enriched with high quality leads. This complements our SaaS platform's capability to connect, govern, and measure performance across multiple demand channels." "The 2024 State of B2B Pipeline Growth" survey found that the #1 challenge in marketing today is budget constraints (50%) followed by economic slowdown (40%) and impossible targets (32%). In response, B2B companies are adapting to fewer resources by consolidating teams and/or job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). The survey also found that 61% of B2B marketers who use content syndication were able to reach their goals as compared to 45% for those who do not use content syndication. However, the survey also found that 37% of respondents have not considered using content syndication for lead generation, 38% don't know what content syndication is, and 35% don't understand how it works. "These data suggest that more than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they're losing out on pipeline and revenue," said Tony Uphoff, President, Pipeline360. "That's why we created Pipeline360 - to support marketers to maximize the value of a multichannel approach, bring their brand and demand efforts together, and drive marketing pipeline in a scalable, compliant, and predictable way." "The 2024 State of B2B Pipeline Growth" was conducted with global research and advisory firm, Demand Metric and surveyed 400+ B2B marketers across North America and the UK. The questions were fielded in Q4 of 2023 to unveil key challenges, investments, and priorities for demand marketers. To learn more about "The 2024 State of B2B Pipeline Growth," please visit our blog, "B2B Marketing Trends: The Realities of B2B Marketing Pipeline Growth in 2024." To learn more about Pipeline360, please visit www.pipeline-360.com. About Pipeline360 Powered by Integrate, a leading B2B marketing solutions provider, Pipeline360 solutions combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance. Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today's B2B purchasing process. Customers include high-growth and enterprise organizations like Salesforce, Cisco, Dell, and VMware. For more information, please visit www.pipeline-360.com. About Integrate Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate accelerates speed-to-business value through powerful integrations, delivers 100% marketable and compliant leads with trusted governance, and provides AI-powered insights to enhance and expedite smart decision-making. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their B2B marketing strategies. For more information, visit www.integrate.com or engage with us on LinkedIn, Facebook, X and Instagram.

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Account Based Data

DemandScience’s End-to-End B2B Demand Generation Products Earn 50 Awards in Winter 2024 G2 Reports

GlobeNewswire | January 10, 2024

DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards. “Winning 50 G2 awards across our product portfolio underscores DemandScience’s ability to partner with our customers at any point in their demand generation campaign lifecycle to help them exceed their goals and realize a quantifiable ROI – which is vitally important during these times when marketers are expected to do more with less,” said Peter Cannone, Chair and CEO of DemandScience. “We value each and every customer and are especially proud of these G2 awards because they are based on verified reviews from real users of our solutions.” DemandScience’s Winter 2024 G2 awards are both global and regional, including wins in the Americas, EMEA, and APAC. Examples of recent, verified customer reviews of DemandScience on the G2 platform: “The level of knowledge and attention the team provides is exceptional.” “They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I’d recommend…” “DemandScience - A win for Lead Gen.” “DemandScience is the best way to get highly qualified MQA (Marketing Qualified Accounts) using content syndication campaigns…” “Klarity by DemandScience is the wind beneath my wings.” “Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 25 awards: Award Report Easiest To Do Business With Relationship Index for Enterprise Account-Based Web and Content Experiences Easiest To Do Business With Relationship Index for Enterprise Account-Based Advertising Easiest To Do Business With Relationship Index for Mid-Market Buyer Intent Data Providers Fastest Implementation Implementation Index for Mid-Market Account-Based Advertising Momentum Leader Momentum Grid Report for Account-Based Web and Content Experiences Momentum Leader Momentum Grid Report for Account-Based Advertising Momentum Leader Momentum Grid Report for Buyer Intent Data Providers Momentum Leader Momentum Grid Report for Lead Capture Leader Grid Report for Lead Capture Leader Enterprise Grid Report for Lead Capture Leader Small-Business Grid Report for Lead Capture Leader Americas Regional Grid Report for Lead Capture Leader EMEA Regional Grid Report for Lead Capture Leader Europe Regional Grid Report for Lead Capture Leader United Kingdom Regional Grid Report for Lead Capture Leader Enterprise Americas Regional Grid Report for Lead Capture Leader Small-Business Americas Regional Grid Report for Lead Capture High Performer Grid Report for Account-Based Advertising High Performer Grid Report for Buyer Intent Data Providers High Performer Enterprise Grid Report for Buyer Intent Data Providers High Performer Mid-Market Grid Report for Buyer Intent Data Providers High Performer Americas Regional Grid Report for Buyer Intent Data Providers High Performer Americas Regional Grid Report for Marketing Account Intelligence High Performer Europe Regional Grid Report for Account-Based Advertising High Performer Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales Account Intelligence tool for building, sharing, and prioritizing contact lists has won 25 awards: Award Report Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Marketing Account Intelligence Fastest Implementation Implementation Index for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer United Kingdom Regional Grid Report for Lead Intelligence High Performer United Kingdom Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Asia Pacific Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Mid-Market Americas Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business United Kingdom Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. For more information on G2 Research Scoring Methodologies, visit here. Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page. About DemandScience DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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ABM Accounts

NextRoll Named a Market Testing Grantee for Google’s Privacy Sandbox Initiative

GlobeNewswire | January 09, 2024

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced its status as a market testing grantee for Google’s Privacy Sandbox initiative. This initiative represents a groundbreaking shift in online advertising, replacing traditional third-party cookies with innovative solutions prioritizing privacy among Google Chrome users. As a trusted tester and collaborator, NextRoll will play a crucial role in shaping the future of secure and personalized online experiences. NextRoll’s participation in the Google Privacy Sandbox initiative signifies an expansion from its previous role within the World Wide Web Consortium (W3C), where it was deeply involved in providing commentary on and proposing solutions for Google’s privacy-first enhancements, a portion of which were ultimately incorporated into the final Protected Audience API. NextRoll is now poised to take an even more hands-on approach by actively testing Google’s newly introduced application programming interfaces (APIs), including verifying the effectiveness of the Protected Audience, Topics, and Attribution Reporting APIs in the first half of 2024. NextRoll is proud to be named a Privacy Sandbox Market Testing Grantee receiving grant funding for engineering and testing-related work to meaningfully contribute testing metrics that are material to the Competition Markets Authority (CMA) review. “NextRoll has always been committed to doing right by our customers and all web users. Our dedication to privacy has been unwavering, even in the era of third-party cookies,” said Andrew Pascoe, vice president of data science engineering at NextRoll. “Now, as the industry evolves, we are thrilled to advocate for solutions that guarantee privacy across all market participants and reinforce our organization’s dedication to fostering a secure online environment.” NextRoll is a leader in adapting to the transforming industry and privacy standards, and acts as a trusted partner and advisor in helping customers navigate digital marketing in a privacy-first space. With Google Chrome moving in the same direction, NextRoll customers gain an early advantage in high-performing advertising through a new approach compared to competitors. About NextRoll NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote-friendly company headquartered in San Francisco with additional offices in New York City, Dublin, and Sydney. To learn more, visit www.nextroll.com.

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Buyer Intent Data

Integrate Launches Media Division, Pipeline360, for Holistic Demand Generation

PRWeb | January 11, 2024

Integrate, a leading B2B marketing demand management platform, today announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced segmentation. In "The 2024 State of B2B Pipeline Growth" survey conducted by Pipeline360 and Demand Metric, 80% of B2B marketers report getting new qualified leads is mission critical or an urgent priority, yet 53% of B2B marketers report not being able to meet their pipeline goals. Additionally, an overwhelming 93% of B2B marketers say that data compliance and accuracy is a priority at their company. "This gap in marketers' ability to meet pipeline goals underscores the complex intersection of challenges B2B marketers face today - budget constraints alongside rising targets, a convergence of brand and demand, all while facing heightened scrutiny on data privacy," said Jeremy Bloom, co-founder and CEO of Integrate. "We developed Pipeline360 to provide our customers with a flexible solution that makes it easy and seamless to generate a robust pipeline enriched with high quality leads. This complements our SaaS platform's capability to connect, govern, and measure performance across multiple demand channels." "The 2024 State of B2B Pipeline Growth" survey found that the #1 challenge in marketing today is budget constraints (50%) followed by economic slowdown (40%) and impossible targets (32%). In response, B2B companies are adapting to fewer resources by consolidating teams and/or job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%). The survey also found that 61% of B2B marketers who use content syndication were able to reach their goals as compared to 45% for those who do not use content syndication. However, the survey also found that 37% of respondents have not considered using content syndication for lead generation, 38% don't know what content syndication is, and 35% don't understand how it works. "These data suggest that more than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they're losing out on pipeline and revenue," said Tony Uphoff, President, Pipeline360. "That's why we created Pipeline360 - to support marketers to maximize the value of a multichannel approach, bring their brand and demand efforts together, and drive marketing pipeline in a scalable, compliant, and predictable way." "The 2024 State of B2B Pipeline Growth" was conducted with global research and advisory firm, Demand Metric and surveyed 400+ B2B marketers across North America and the UK. The questions were fielded in Q4 of 2023 to unveil key challenges, investments, and priorities for demand marketers. To learn more about "The 2024 State of B2B Pipeline Growth," please visit our blog, "B2B Marketing Trends: The Realities of B2B Marketing Pipeline Growth in 2024." To learn more about Pipeline360, please visit www.pipeline-360.com. About Pipeline360 Powered by Integrate, a leading B2B marketing solutions provider, Pipeline360 solutions combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance. Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today's B2B purchasing process. Customers include high-growth and enterprise organizations like Salesforce, Cisco, Dell, and VMware. For more information, please visit www.pipeline-360.com. About Integrate Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate accelerates speed-to-business value through powerful integrations, delivers 100% marketable and compliant leads with trusted governance, and provides AI-powered insights to enhance and expedite smart decision-making. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their B2B marketing strategies. For more information, visit www.integrate.com or engage with us on LinkedIn, Facebook, X and Instagram.

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Account Based Data

DemandScience’s End-to-End B2B Demand Generation Products Earn 50 Awards in Winter 2024 G2 Reports

GlobeNewswire | January 10, 2024

DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards. “Winning 50 G2 awards across our product portfolio underscores DemandScience’s ability to partner with our customers at any point in their demand generation campaign lifecycle to help them exceed their goals and realize a quantifiable ROI – which is vitally important during these times when marketers are expected to do more with less,” said Peter Cannone, Chair and CEO of DemandScience. “We value each and every customer and are especially proud of these G2 awards because they are based on verified reviews from real users of our solutions.” DemandScience’s Winter 2024 G2 awards are both global and regional, including wins in the Americas, EMEA, and APAC. Examples of recent, verified customer reviews of DemandScience on the G2 platform: “The level of knowledge and attention the team provides is exceptional.” “They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I’d recommend…” “DemandScience - A win for Lead Gen.” “DemandScience is the best way to get highly qualified MQA (Marketing Qualified Accounts) using content syndication campaigns…” “Klarity by DemandScience is the wind beneath my wings.” “Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 25 awards: Award Report Easiest To Do Business With Relationship Index for Enterprise Account-Based Web and Content Experiences Easiest To Do Business With Relationship Index for Enterprise Account-Based Advertising Easiest To Do Business With Relationship Index for Mid-Market Buyer Intent Data Providers Fastest Implementation Implementation Index for Mid-Market Account-Based Advertising Momentum Leader Momentum Grid Report for Account-Based Web and Content Experiences Momentum Leader Momentum Grid Report for Account-Based Advertising Momentum Leader Momentum Grid Report for Buyer Intent Data Providers Momentum Leader Momentum Grid Report for Lead Capture Leader Grid Report for Lead Capture Leader Enterprise Grid Report for Lead Capture Leader Small-Business Grid Report for Lead Capture Leader Americas Regional Grid Report for Lead Capture Leader EMEA Regional Grid Report for Lead Capture Leader Europe Regional Grid Report for Lead Capture Leader United Kingdom Regional Grid Report for Lead Capture Leader Enterprise Americas Regional Grid Report for Lead Capture Leader Small-Business Americas Regional Grid Report for Lead Capture High Performer Grid Report for Account-Based Advertising High Performer Grid Report for Buyer Intent Data Providers High Performer Enterprise Grid Report for Buyer Intent Data Providers High Performer Mid-Market Grid Report for Buyer Intent Data Providers High Performer Americas Regional Grid Report for Buyer Intent Data Providers High Performer Americas Regional Grid Report for Marketing Account Intelligence High Performer Europe Regional Grid Report for Account-Based Advertising High Performer Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales Account Intelligence tool for building, sharing, and prioritizing contact lists has won 25 awards: Award Report Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Marketing Account Intelligence Fastest Implementation Implementation Index for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer United Kingdom Regional Grid Report for Lead Intelligence High Performer United Kingdom Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Asia Pacific Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Mid-Market Americas Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business United Kingdom Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. For more information on G2 Research Scoring Methodologies, visit here. Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page. About DemandScience DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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ABM Accounts

NextRoll Named a Market Testing Grantee for Google’s Privacy Sandbox Initiative

GlobeNewswire | January 09, 2024

NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced its status as a market testing grantee for Google’s Privacy Sandbox initiative. This initiative represents a groundbreaking shift in online advertising, replacing traditional third-party cookies with innovative solutions prioritizing privacy among Google Chrome users. As a trusted tester and collaborator, NextRoll will play a crucial role in shaping the future of secure and personalized online experiences. NextRoll’s participation in the Google Privacy Sandbox initiative signifies an expansion from its previous role within the World Wide Web Consortium (W3C), where it was deeply involved in providing commentary on and proposing solutions for Google’s privacy-first enhancements, a portion of which were ultimately incorporated into the final Protected Audience API. NextRoll is now poised to take an even more hands-on approach by actively testing Google’s newly introduced application programming interfaces (APIs), including verifying the effectiveness of the Protected Audience, Topics, and Attribution Reporting APIs in the first half of 2024. NextRoll is proud to be named a Privacy Sandbox Market Testing Grantee receiving grant funding for engineering and testing-related work to meaningfully contribute testing metrics that are material to the Competition Markets Authority (CMA) review. “NextRoll has always been committed to doing right by our customers and all web users. Our dedication to privacy has been unwavering, even in the era of third-party cookies,” said Andrew Pascoe, vice president of data science engineering at NextRoll. “Now, as the industry evolves, we are thrilled to advocate for solutions that guarantee privacy across all market participants and reinforce our organization’s dedication to fostering a secure online environment.” NextRoll is a leader in adapting to the transforming industry and privacy standards, and acts as a trusted partner and advisor in helping customers navigate digital marketing in a privacy-first space. With Google Chrome moving in the same direction, NextRoll customers gain an early advantage in high-performing advertising through a new approach compared to competitors. About NextRoll NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote-friendly company headquartered in San Francisco with additional offices in New York City, Dublin, and Sydney. To learn more, visit www.nextroll.com.

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Events