WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS

RASHMI | September 30, 2019

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Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.

Spotlight

The Barber Shop Marketing

The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs. The Barber Shop Marketing offers its clients a leadership team of the most experienced professionals who have worked on all aspects of marketing at national and even global levels. A strong track record in combining traditional media and award-winning creative and a dedication to test every emerging smart media option allows us to nimbly place and ad

OTHER ARTICLES

How to speed up lead nurturing with Account-Based Marketing

Article | February 17, 2020

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. However, here I want to talk about one powerful approach to give your lead nurturing strategy extra fuel and encourage a faster conversion. This is focused on Account-based Marketing (ABM), an approach that has become increasingly popular within B2B organizations over recent years. In his Smart Insights article, Adrian O’Gara defines ABM as: “a strategic approach that coordinates personalized sales and marketing efforts, to target specific accounts for new business and create deeper and broader relationships with existing customers.” Essentially, ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal.

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How Marketers are Resetting their Priorities and Skills to Win Big in 2020

Article | February 25, 2020

We asked, you answered. We had the chance to hear from over 100 marketers across different company sizes, all pitching in their perspective on the marketing landscape as we take off into 2020. After 2019, we quickly learned that things can feel overwhelming endless channels, tactics, and tips flood our brains each day. With articles like, “The 51 Most Effective Marketing Channels For the Year,” it’s no wonder heads start spinning around all the ways you can get in front of prospects and customers. Before we ran just another inventory on all of the channels and tactics, we wanted to check in with marketers to see where their priorities lie and what skills their teams need to succeed. Before you jump to action, it’s key to reevaluate what you want to achieve and take a look at the marketers behind the scenes.

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How to Use Intent Data to Improve Your Customer’s Experience

Article | March 26, 2020

Data, data everywhere. We’re swimming in it, and at times it can feel like we’re drowning. What’s the solution? We’ve got to learn to swim really well in different kinds of water. While most B2B marketers use data to get insights about buyer behavior, often we miss the opportunity to use some of the same types of data to learn about customers after they buy. When it comes to ABM, the most commonly used types of data are firmographic, technographic, engagement and intent data. They’re all important, but of the four, intent data is arguably the most underused when it comes to elevating the customer experience. Consider this an advanced swimming lesson for how to use intent data to enhance the post-sale experience.

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Learn from the Experts: Account Based (ABX) in This New World

Article | April 12, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

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Spotlight

The Barber Shop Marketing

The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs. The Barber Shop Marketing offers its clients a leadership team of the most experienced professionals who have worked on all aspects of marketing at national and even global levels. A strong track record in combining traditional media and award-winning creative and a dedication to test every emerging smart media option allows us to nimbly place and ad

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