What Does It Really Mean: Account Based marketing (ABM)

| March 12, 2019

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Two years back, Marketingsherpa reported how SAP created about $27 million in new pipeline opportunities after implementing Account-based marketing or ‘ABM.’ SAP implemented the ABM for their top 10% of the customers who contributed to a third of the revenue in the America region. We knew that we were touching them regularly through marketing activity, but what we found when we really looked across it was that those marketing touches were not being conducted in a way that was personalized or customized to that account, typically. ~ Eric Martin, VP of Marketing at SAP.

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Demand Monster

What if you could skip past all the calling, qualification and B2B lead management? What if skipping past the hassle of dealing with B2B leads meant saving time, money and never having to worry about where to buy B2B leads from and whether they were even worth the investment?

OTHER ARTICLES
CORE ABM

ABM: Looking beyond the buzzword!

Article | May 20, 2021

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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ABM ACCOUNTS

How to Improve ABM Programs with Interactive Content

Article | May 20, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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The Missing Link in your ABM Strategy

Article | May 20, 2021

Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results are underwhelming. So, what is the missing link? The answer lies in the disconnect between marketing-orchestrated experiences and buyer expectations.

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Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | May 20, 2021

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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Spotlight

Demand Monster

What if you could skip past all the calling, qualification and B2B lead management? What if skipping past the hassle of dealing with B2B leads meant saving time, money and never having to worry about where to buy B2B leads from and whether they were even worth the investment?

Events