What Is a Good Open Rate for Email Marketing?

Grace miller | October 26, 2018

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One of the best features of email marketing is being able to know exactly how many people have opened an email, also known as the open rate. Most other marketing mediums fail to offer this level of insight into the success of a campaign. Understanding the importance of the open rate and what makes a good open rate for email marketing is essential to monitoring campaigns, evaluating them, and designing even better-performing campaigns in the future. Some people say that marketing is a mixture of art and science: the copy, the images, and the design can all be seen as art while the data, like an open rate, provides the science. If marketing data gets you excited like a shot of coffee straight to the veins, then this is the article for you. But even if it doesn’t, learning the ins-and-outs of marketing data is an integral part of designing winning campaigns and cannot be neglected.

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Spotlight

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