What Is Account Based Marketing And Why You Need It

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If you have been keeping a tab on B2B marketing trends and tactics closely, you have most likely heard the term – account based marketing (ABM). While the term has been around for a while, there are very few businesses and marketers who understand it in totality.

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Atlantic Blue Media

Atlantic Blue Media is a lead generation company driven by a team of dynamic marketing and technology professionals. We understand what insurance companies, call-centers and agencies need to grow their businesses.

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Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | February 11, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 11, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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The Missing Link in your ABM Strategy

Article | February 11, 2020

Account-based marketing (ABM) programs deliver huge results, but those results can sometimes be elusive. Over the past twelve months through my consulting practice, I’ve had an intimate view into over fifty ABM programs. More common than not, most marketers are telling me that their results are underwhelming. So, what is the missing link? The answer lies in the disconnect between marketing-orchestrated experiences and buyer expectations.

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Spotlight

Atlantic Blue Media

Atlantic Blue Media is a lead generation company driven by a team of dynamic marketing and technology professionals. We understand what insurance companies, call-centers and agencies need to grow their businesses.

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