WHAT’S THE FOUNDATION OF YOUR CONTENT MARKETING? (HINT: IT’S NOT JUST STRATEGY)

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A strategy that is holistic in its approach to content marketing sets a company up for success – but you can’t create that strategy without first knowing some key practices that content pros use every day. Knowing them helps you cover the customer buying journey and gives you a direct influence on your direct audience. Content strategy matters because B2B buyers have moved into the digital age, as should you, and there is a vast and almost endless amount of information that a buyer can consume. It only makes sense to provide valuable information that makes them listen to you rather than someone else. Can you make sure that all touch points where your potential and current clients see you through researching their problem, evaluating companies, and making their final decision about which one to choose are covered with valuable content? Whether it’s your blog, social media channels, or your email newsletter, making all the touch points where your client could potentially see you work together is important for guiding them toward becoming customers.

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With nearly 30 years of experience as a digital marketing and creative agency, All Campus partners with leading, traditional institutions of higher education to expand online enrollment. We provide the up-front marketing investment, expertise, and service level required for success.

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Spotlight

All Campus

With nearly 30 years of experience as a digital marketing and creative agency, All Campus partners with leading, traditional institutions of higher education to expand online enrollment. We provide the up-front marketing investment, expertise, and service level required for success.

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