When to build ABM into your content strategy

SOLOMON RADLEY | May 28, 2019

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In the real world, all B2B marketers are constrained by their budget. Most respond to this challenge by focusing their efforts on their most important audiences and designing generalist campaigns to engage all these primary stakeholders at once. Account‐based marketing is different. Marketers that practice ABM target fewer businesses with all the resources at their disposal.

Spotlight

Green Hat

We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

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Spotlight

Green Hat

We're Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. We help our clients in three main ways. Firstly, optimising Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics. Our services are centred around strategy, brand development, creative, digital, automation, content and inbound marketing. We work with many blue-chip clients and partner with ADMA each year to develop Australia’s most comprehensive B2B marketing research report.

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