Which Words Are Best for Lead Generation

| January 2, 2019

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A successful call to action (CTA) is like catnip for marketers. If something I wrote makes someone take the desired action, I celebrate like a crazy feline who just caught a mouse. In this jaded time when people turn a blind eye to ads, send emails to spam, and ignore texts, creating a phrase or word that will get someone to click is a huge deal. That’s why writing your CTA requires choosing the right words, the right phrase, especially when it comes to lead generation. It also means using a few tricks of the trade such as choosing relevant topics, using urgency words, and making people curious.

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Sullivan Branding

Sullivan Branding is a full-service, integrated advertising agency based in Memphis serving a mix of regional, national, and global B2C and B2B brands. We develop own-able, business-building marketing strategies for brands, expressed through creative storytelling that separates and elevates those brands from the competition increasing awareness, compelling adoption and igniting advocacy.

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CORE ABM

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Spotlight

Sullivan Branding

Sullivan Branding is a full-service, integrated advertising agency based in Memphis serving a mix of regional, national, and global B2C and B2B brands. We develop own-able, business-building marketing strategies for brands, expressed through creative storytelling that separates and elevates those brands from the competition increasing awareness, compelling adoption and igniting advocacy.

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