Who Should Use Account Based Marketing

| January 17, 2019

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Account-based marketing was an increasingly popular inquiry throughout 2018. And now, according to Google Trends, within these first few weeks of the year, interest levels in the topic are already close to reaching levels that were only peak points of the previous year. Account-based marketing, or ABM, has taken the business world by storm. While it used to be the preference of a select few, with sporadic interest shown by the majority, ABM is quite possibly a contender for one of the hottest sales trends in 2019.

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Demand Dock

Founded in 2017, Demand Dock is a leading research and analytics firm that partners with businesses globally across multiple sectors. Daily cultivate fresh ideas,so that your business bears the fruit of successful sales. Demand Dock's collegian atmosphere and knowledge-based ecosystem help to consistently redefine what it means to provide tailored solutions to clients.Demand Dock combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and extensive demand generation. Our purpose is to help B2B companies acquire new customers, strengthen existing relationships and optimize sales team performance.

OTHER ARTICLES

5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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Top 5 Things To Know About Account Based Marketing 2020

Article | February 10, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 10, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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Spotlight

Demand Dock

Founded in 2017, Demand Dock is a leading research and analytics firm that partners with businesses globally across multiple sectors. Daily cultivate fresh ideas,so that your business bears the fruit of successful sales. Demand Dock's collegian atmosphere and knowledge-based ecosystem help to consistently redefine what it means to provide tailored solutions to clients.Demand Dock combines sales lead generation with marketing strategy and creative capabilities to deliver the most integrated and extensive demand generation. Our purpose is to help B2B companies acquire new customers, strengthen existing relationships and optimize sales team performance.

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