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Why B2B CMOs Need To Know About Account Based Marketing

DANIEL NEWMAN | 218 views

There is no shortage of definitions of the term “account-based marketing,” including this one which reads account-based marketing (ABM) is a strategy that targets high-value accounts than targeting leads — the goal of ABM is to improve efficiency and gain higher revenue from marketing efforts while using fewer resources.

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Top 10 Rich Buyer Intent Data Software for More Sales in 2023

Article | August 19, 2022

Contents 1. Market Dynamics of B2B Buyer Intent Data Software 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing 5. Summing up Driving conversions has become more precise and predictable with the use of high-quality buyer intent data. As buyer intent marketing has emerged as one of the most promising tools to get the most out of your account based marketing campaigns, companies can quickly reach out to their highest potential prospects. This way companies can better plan the sales numbers and keep up with the rising demand for their products and services in the market while maintaining consistent customer experiences. Buyer intent data software are capable to - Provide granular insights into customer behavior and purchasing patterns. Identify potential customers who are actively in the market for a product or service. Improve target marketing efforts by enabling companies to reach the right people with the right message. Enhance sales team's ability to close deals by providing them with valuable information about their prospects. Improve overall marketing ROI by focusing resources on high-value prospects. Facilitate data-driven decision making by providing actionable insights. Monitor and analyze market trends and competition. By using buyer intent data software, companies can gain a deeper understanding of their customers, making it easier to deliver a personalized and relevant experience, and ultimately increase conversions and sales. 1. Market Dynamics of B2B Buyer Intent Data Software “The buyer intent data software market is projected to reach USD 15 billion at 20% CAGR by 2025.” This growth is attributed to data-driven decision making, digital transformation, and e-commerce initiatives among businesses that has increased the adoption rate for buyer intent data software among large progressive enterprises. The demand for personalized shopping experiences and refined customer engagement drives rapid market growth in the buyer intent data industry. 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? Key Point Indicators (KPIs) for Good Buyer Intent Data: 1. Relevance: The data should be directly related to a buyer's intention to purchase a product or service. 2. Timeliness: The data should be collected and analyzed in real-time to accurately reflect a buyer's current purchasing intentions. 3. Accuracy: The data should be accurate and verified to ensure its reliability and usefulness. 4. Completeness: The data should include all relevant information about a buyer, such as demographics, previous purchases, and search history. 5. Consistency: The data should be collected and analyzed using consistent methodologies to ensure comparability over time. 6. Privacy: The data should be collected and stored in a way that protects the privacy and confidentiality of the buyer. How Does Buyer Intent Data Software Determine the True Intent of a Customer Behavior? Buyer intent data software determines the true intent of a customer behavior through various methods such as: Natural language processing (NLP) Machine learning algorithms Data analysis of customer interactions and behaviors Integration with other data sources (e.g. search history, demographics, etc.) Predictive analytics The software analyzes a wide range of data points to understand the motivations behind a customer's behavior, such as their search queries, content they engage with, and the actions they take on a website. It refers to information about a potential customer's interest or intention to purchase a product or service, usually gathered through online behavior such as web searches, social media activity, email interactions, and previous purchase history. This data can provide insights into what a customer is looking for, their buying journey, and the likelihood of them making a purchase. It can help businesses to tailor their marketing and sales efforts, better understand their target audience, and increase the chances of successful sales. This information is then used to create a comprehensive profile of the customer's intent and provide insights into how they are likely to behave in the future. 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales Monitoring the impact of your account-based marketing efforts is important to drive sales. Checking what has worked in the past using the historical data helps understand the patterns in your data which in turn helps you learn and narrow your focus when it comes to purchase intent data. These trends will change as per your industry however, they all help large enterprises to bring in more sales and data intelligence. As far as the buyer intent data goes, gathering and analyzing the data from all the sources using technology and algorithms refine your intent data and helps you find higher potential accounts and take data-driven decisions. 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing Depending upon your specific needs and budget as well as your B2B industry, you can select an account-based marketing software with buyer intent data tools. We have listed some of the top B2B intent data providers to accelerate your B2B account based marketing down below. 6 sense:6Sense is a leading ABM software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Additionally, 6Sense offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Albacross: Albacross is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses lead generation and account-based marketing technology to gather insights on your target accounts' digital behavior, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Albacross helps B2B marketers identify their ideal customer profile and generate high-quality leads by tracking website visits and providing information about the companies visiting your website. The platform also offers a range of features, such as lead scoring, account-based retargeting, and email tracking, to help you optimize your ABM strategy and improve the impact of your campaigns. Bombora: Bombora is a B2B data solutions company that provides account-based marketing (ABM) software for buyer intent data. The platform aggregates business intent data from various sources, including content consumption, social media activity, and job postings, to help B2B marketers gain insights into the buying signals of their target accounts. Bombora's technology provides actionable data on the topics that your target accounts are researching, enabling you to personalize your outreach and tailor your messaging to their specific needs and interests. The platform works with ABM and marketing automation tools like Marketo, Pardot, and Eloqua to help you streamline your ABM processes and make your campaigns more effective. MadisonLogic: Madison Logic is a B2B marketing technology company that provides account-based marketing (ABM) software for buyer intent data. The platform offers a range of solutions for B2B marketers, including lead generation, content syndication, and programmatic advertising. Madison Logic's technology helps B2B marketers personalize their outreach by providing insights into the buying signals of their target accounts. The platform tracks the online behavior of your target accounts, such as website visits, content downloads, and email opens, to help you identify opportunities to engage with your prospects and improve the impact of your campaigns. Also, Madison Logic's ABM platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Qualified.com: Qualified.com is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Qualified.com offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. The platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandbase: Demandbase is a leading account-based marketing (ABM) software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Demandbase offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Also, the platform works with a number of marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandscience: DemandScience is a company that provides buyer intent data software. This software helps businesses understand the buying behaviors and interests of their target audience. By analyzing a large amount of data, such as search queries, social media activity, and other online interactions, the software provides insights into what potential customers are looking for, what challenges they are facing, and what solutions they are considering. This information can be used by sales and marketing teams to better target their efforts and increase conversions. Salesintel.io: Salesintel.io is a company that provides a B2B contact and company data platform that includes a buyer intent software component. This software uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time, in the right way. By understanding a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Terminus Account-based Marketing: Terminus is a company that provides an account-based marketing (ABM) platform that incorporates buyer intent data. ABM is a B2B marketing strategy that focuses on targeted and personalized outreach to specific companies rather than large groups of leads. The Terminus platform integrates buyer intent data to help sales and marketing teams better understand the buying behaviors and interests of their target accounts. By analyzing data such as website activity, social media engagement, and other online interactions, the software provides insights into the challenges and solutions that target accounts are interested in, allowing teams to personalize their messaging and outreach for maximum impact. The use of buyer intent data in the Terminus ABM platform can help businesses increase their conversion rates and drive revenue growth. Zoominfo: ZoomInfo is a company that provides a B2B contact and company data platform, including a buyer intent data software component. The platform uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time. With a deep understanding of a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Additionally, the platform includes features for data enrichment, lead generation, and account-based marketing, allowing sales and marketing teams to have a comprehensive view of their target accounts and personalize their outreach for maximum impact. 5. Summing up Utilizing advanced technology and machine learning algorithms to gather and analyze data about potential customers, providing valuable insights into their buying behaviors and intent helps businesses gain an edge over competition. By utilizing this information, businesses can tailor their marketing and sales strategies to better target and convert leads into paying customers, ultimately driving more sales. Scaling your buyer intent marketing efforts has become a lot easier with the machine learning and predictive analytics.

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ACCOUNT BASED DATA

Account Selection: How To Win Before You Start

Article | August 4, 2022

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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BUYER INTENT DATA

5 Steps for Succeeding in Account-Based Marketing

Article | October 7, 2022

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

Read More
ACCOUNT BASED DATA

How Buyer Intent Data Gets You More Customers

Article | August 19, 2022

Contents 1. Market Dynamics of B2B Buyer Intent Data Software 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing 5. Summing up Driving conversions has become more precise and predictable with the use of high-quality buyer intent data. As buyer intent marketing has emerged as one of the most promising tools to get the most out of your account based marketing campaigns, companies can quickly reach out to their highest potential prospects. This way companies can better plan the sales numbers and keep up with the rising demand for their products and services in the market while maintaining consistent customer experiences. Buyer intent data software are capable to - Provide granular insights into customer behavior and purchasing patterns. Identify potential customers who are actively in the market for a product or service. Improve target marketing efforts by enabling companies to reach the right people with the right message. Enhance sales team's ability to close deals by providing them with valuable information about their prospects. Improve overall marketing ROI by focusing resources on high-value prospects. Facilitate data-driven decision making by providing actionable insights. Monitor and analyze market trends and competition. By using buyer intent data software, companies can gain a deeper understanding of their customers, making it easier to deliver a personalized and relevant experience, and ultimately increase conversions and sales. 1. Market Dynamics of B2B Buyer Intent Data Software “The buyer intent data software market is projected to reach USD 15 billion at 20% CAGR by 2025.” This growth is attributed to data-driven decision making, digital transformation, and e-commerce initiatives among businesses that has increased the adoption rate for buyer intent data software among large progressive enterprises. The demand for personalized shopping experiences and refined customer engagement drives rapid market growth in the buyer intent data industry. 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? Key Point Indicators (KPIs) for Good Buyer Intent Data: 1. Relevance: The data should be directly related to a buyer's intention to purchase a product or service. 2. Timeliness: The data should be collected and analyzed in real-time to accurately reflect a buyer's current purchasing intentions. 3. Accuracy: The data should be accurate and verified to ensure its reliability and usefulness. 4. Completeness: The data should include all relevant information about a buyer, such as demographics, previous purchases, and search history. 5. Consistency: The data should be collected and analyzed using consistent methodologies to ensure comparability over time. 6. Privacy: The data should be collected and stored in a way that protects the privacy and confidentiality of the buyer. How Does Buyer Intent Data Software Determine the True Intent of a Customer Behavior? Buyer intent data software determines the true intent of a customer behavior through various methods such as: Natural language processing (NLP) Machine learning algorithms Data analysis of customer interactions and behaviors Integration with other data sources (e.g. search history, demographics, etc.) Predictive analytics The software analyzes a wide range of data points to understand the motivations behind a customer's behavior, such as their search queries, content they engage with, and the actions they take on a website. It refers to information about a potential customer's interest or intention to purchase a product or service, usually gathered through online behavior such as web searches, social media activity, email interactions, and previous purchase history. This data can provide insights into what a customer is looking for, their buying journey, and the likelihood of them making a purchase. It can help businesses to tailor their marketing and sales efforts, better understand their target audience, and increase the chances of successful sales. This information is then used to create a comprehensive profile of the customer's intent and provide insights into how they are likely to behave in the future. 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales Monitoring the impact of your account-based marketing efforts is important to drive sales. Checking what has worked in the past using the historical data helps understand the patterns in your data which in turn helps you learn and narrow your focus when it comes to purchase intent data. These trends will change as per your industry however, they all help large enterprises to bring in more sales and data intelligence. As far as the buyer intent data goes, gathering and analyzing the data from all the sources using technology and algorithms refine your intent data and helps you find higher potential accounts and take data-driven decisions. 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing Depending upon your specific needs and budget as well as your B2B industry, you can select an account-based marketing software with buyer intent data tools. We have listed some of the top B2B intent data providers to accelerate your B2B account based marketing down below. 6 sense:6Sense is a leading ABM software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Additionally, 6Sense offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Albacross: Albacross is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses lead generation and account-based marketing technology to gather insights on your target accounts' digital behavior, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Albacross helps B2B marketers identify their ideal customer profile and generate high-quality leads by tracking website visits and providing information about the companies visiting your website. The platform also offers a range of features, such as lead scoring, account-based retargeting, and email tracking, to help you optimize your ABM strategy and improve the impact of your campaigns. Bombora: Bombora is a B2B data solutions company that provides account-based marketing (ABM) software for buyer intent data. The platform aggregates business intent data from various sources, including content consumption, social media activity, and job postings, to help B2B marketers gain insights into the buying signals of their target accounts. Bombora's technology provides actionable data on the topics that your target accounts are researching, enabling you to personalize your outreach and tailor your messaging to their specific needs and interests. The platform works with ABM and marketing automation tools like Marketo, Pardot, and Eloqua to help you streamline your ABM processes and make your campaigns more effective. MadisonLogic: Madison Logic is a B2B marketing technology company that provides account-based marketing (ABM) software for buyer intent data. The platform offers a range of solutions for B2B marketers, including lead generation, content syndication, and programmatic advertising. Madison Logic's technology helps B2B marketers personalize their outreach by providing insights into the buying signals of their target accounts. The platform tracks the online behavior of your target accounts, such as website visits, content downloads, and email opens, to help you identify opportunities to engage with your prospects and improve the impact of your campaigns. Also, Madison Logic's ABM platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Qualified.com: Qualified.com is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Qualified.com offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. The platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandbase: Demandbase is a leading account-based marketing (ABM) software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Demandbase offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Also, the platform works with a number of marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandscience: DemandScience is a company that provides buyer intent data software. This software helps businesses understand the buying behaviors and interests of their target audience. By analyzing a large amount of data, such as search queries, social media activity, and other online interactions, the software provides insights into what potential customers are looking for, what challenges they are facing, and what solutions they are considering. This information can be used by sales and marketing teams to better target their efforts and increase conversions. Salesintel.io: Salesintel.io is a company that provides a B2B contact and company data platform that includes a buyer intent software component. This software uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time, in the right way. By understanding a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Terminus Account-based Marketing: Terminus is a company that provides an account-based marketing (ABM) platform that incorporates buyer intent data. ABM is a B2B marketing strategy that focuses on targeted and personalized outreach to specific companies rather than large groups of leads. The Terminus platform integrates buyer intent data to help sales and marketing teams better understand the buying behaviors and interests of their target accounts. By analyzing data such as website activity, social media engagement, and other online interactions, the software provides insights into the challenges and solutions that target accounts are interested in, allowing teams to personalize their messaging and outreach for maximum impact. The use of buyer intent data in the Terminus ABM platform can help businesses increase their conversion rates and drive revenue growth. Zoominfo: ZoomInfo is a company that provides a B2B contact and company data platform, including a buyer intent data software component. The platform uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time. With a deep understanding of a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Additionally, the platform includes features for data enrichment, lead generation, and account-based marketing, allowing sales and marketing teams to have a comprehensive view of their target accounts and personalize their outreach for maximum impact. 5. Summing up Utilizing advanced technology and machine learning algorithms to gather and analyze data about potential customers, providing valuable insights into their buying behaviors and intent helps businesses gain an edge over competition. By utilizing this information, businesses can tailor their marketing and sales strategies to better target and convert leads into paying customers, ultimately driving more sales. Scaling your buyer intent marketing efforts has become a lot easier with the machine learning and predictive analytics.

Read More
ACCOUNT BASED DATA

How Predictive Analytics Contributes to Pipeline and Revenue Growth

Article | August 4, 2022

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

Read More
BUYER INTENT DATA

Intent Marketing: Removing Guesswork Out of Marketing

Article | October 7, 2022

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

Read More

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

Read More
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Spotlight

Atlantic Blue Media

Atlantic Blue Media is a lead generation company driven by a team of dynamic marketing and technology professionals. We understand what insurance companies, call-centers and agencies need to grow their businesses.

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ACCOUNT BASED DATA

GTM Partners Report Touts ROI of Sendoso’s Direct Marketing Solution

Sendoso | March 17, 2023

Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time to value for sales, marketing and customer success teams backed by customer interviews and data. According to a study from the Data & Marketing Association, the response rate for direct marketing to an existing customer is 3.7% vs email at 0.2%, demonstrating the power of direct marketing automation. Following feedback from hundreds of users, GTM Partners’ analysis showcases how Sendoso customers have seen material ROI after implementing the company’s account-based direct mail, direct mail automation and promotional product management solutions. Respondents pointed to Sendoso’s ability to simplify personalized sending, automate global gifting at scale, easily track engagement and ROI, and provide a global direct marketplace with thousands of personalized experiences ranging from eGifts to virtual experiences to branded merchandise, handwritten notes and many more. “GTM Partners determined that Sendoso's primary value propositions solve issues that are widely experienced by their customers, which see material ROI over prior approaches after implementing Sendoso,” said Sangram Vajre, Co-Founder and CEO of GTM Partners. “More than 93% of Sendoso customers reported achieving a fast time to value within one to three months of purchase.” Sendoso customers reported revenue outcomes as a direct result of direct mail use in their own Go-to-Market programs, including: 5x response over non-direct mail cadence; 15x ROI attributed to direct mail campaigns; $33 million influenced pipeline; $8 million influenced in a single campaign; 72% increase in webinar attendance “This perspective, supported by our ROI statistics, shows the importance and value of direction marketing automation in today’s business economy and reaffirms Sendoso’s position as the undisputed global leader in direct marketing automation,” said Neil Shah, Head of Product Marketing at Sendoso. “Connecting with customers is critical to achieving and growing success, and the tools Sendoso provides are essential for every sales, marketing and customer success team to drive more revenue, pipeline and retention.” Sendoso’s direct marketing automation platform focuses on connecting people and humanizing engagement and outreach by solving widely experienced issues in three key areas: pipeline growth, underperforming outbound sales motion, and customer retention. Sendoso is a one-stop solution for sales, marketing and customer success teams that creates highly-differentiated strategies while building trust and authentic relationships and amplifying sales and marketing investments. To access the full report, visit https://sendoso.com/resources/ebooks/a-go-to-market-perspective/. And to learn more about Sendoso’s professional services and training, please visit www.sendoso.com. About Sendoso Sendoso is the global leader in Direct Marketing Automation, creating, curating and delivering automated, meaningful experiences for customers of all sizes. The trusted partner of Fortune 100 and Fortune 500 companies worldwide, Sendoso helps customers generate new pipelines, utilize account-based efforts, boost customer retention and increase upsell and cross sell. Sendoso has locations across North America, Europe, and Asia Pacific, and has had more than 800 customers leverage its proven automated solution to deliver nearly four million sends worldwide. Learn more at sendoso.com. About GTM Partners GTM Partners, a data-driven Go-to-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.

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ACCOUNT BASED DATA

Gong Recognized in 2023 Gartner® Market Guide for Revenue Intelligence

Gong | February 27, 2023

Gong, a leader in revenue intelligence, announced its recognition as a Representative Vendor in the 'Action Platform' category of Gartner's second annual Market Guide for Revenue Intelligence Platforms. Gong's platform captures and analyzes customer interactions, providing actionable insights to increase sales productivity, improve deal execution, and ensure strategic initiatives' success, particularly in response to changing market needs. According to the latest Gartner research, the Revenue Intelligence (RI) industry's players, key capabilities, value propositions, and use cases are outlined in a Market Guide. The guide defines the market and provides insight into what clients can expect in the short term. While a Market Guide doesn't rate or position vendors, it outlines attributes of representative vendors that offer insight into the market. The report predicts that, by 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions. Gong's platform provides revenue teams the support they need for their critical workflows. The platform helps teams understand pipeline risks and opportunities and prompts them to take action accordingly. This understanding allows organizations to improve sales productivity, defend their customer base, and adjust their go-to-market strategy to meet changing market needs better. In addition, Gong's proprietary AI technology and network of over 120 integration partners allow the platform to fully connect with a company's revenue organization and assist them in their GTM activities. About Gong Gong is a revenue intelligence platform offering sales teams data-driven insights into customer interactions. Its platform uses artificial intelligence and machine learning algorithms to analyze sales conversations and provide insights to help sales teams better understand their customers, improve their sales strategies, and increase revenue. In addition to analyzing sales conversations, Gong's platform offers features like deal management, call coaching, and sales team analytics. The platform integrates with other sales tools, such as Salesforce and Zoom, to provide a comprehensive solution for sales teams. Gong's customers include several Fortune 500 companies, and it has raised significant funding from investors. The firm is headquartered in San Francisco, California, and was founded in 2015.

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ACCOUNT BASED DATA

Sendoso Announces Addition of New GTM Leadership Team

Sendoso | February 15, 2023

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023. Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company's further expansion. In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company's history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ,Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences. Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises. The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends.The new facility furthered the company's commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies. About Sendoso Sendoso, one of the industry-leading sending platforms, enables businesses to stand out by providing innovative methods to communicate with clients throughout the buyer's journey. Itoffers more than corporate presents; it is a comprehensive sending strategy. It is trackable, quantifiable, scalable, and gives a greater marketing return on investment. By merging digital and physical sending tactics, businesses may enhance the efficacy of their current go-to-market initiatives and strengthen client connections. The firmis a crucial component of effective demand generation, account-based, and customer experience initiatives since it is relied upon by the world's top enterprises, including Fortune 100 and 500 corporations. Sendoso, a company founded in 2016, is funded by $152 million in venture capital and has a worldwide reach, with a presence in North America, Europe, and Asia-Pacific.

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GTM Partners Report Touts ROI of Sendoso’s Direct Marketing Solution

Sendoso | March 17, 2023

Sendoso, the global industry leader in direct marketing automation, today released a new report from GTM Partners, a data-driven Go-to-Market Analyst firm, demonstrating the importance of Direct Marketing Automation. The analysis highlights Sendoso’s role in building authentic relationships with customers and prospects. Entitled “A Go-To-Market Perspective,” the report confirms the effectiveness of Sendoso’s clear ROI story, compelling differentiation and fast time to value for sales, marketing and customer success teams backed by customer interviews and data. According to a study from the Data & Marketing Association, the response rate for direct marketing to an existing customer is 3.7% vs email at 0.2%, demonstrating the power of direct marketing automation. Following feedback from hundreds of users, GTM Partners’ analysis showcases how Sendoso customers have seen material ROI after implementing the company’s account-based direct mail, direct mail automation and promotional product management solutions. Respondents pointed to Sendoso’s ability to simplify personalized sending, automate global gifting at scale, easily track engagement and ROI, and provide a global direct marketplace with thousands of personalized experiences ranging from eGifts to virtual experiences to branded merchandise, handwritten notes and many more. “GTM Partners determined that Sendoso's primary value propositions solve issues that are widely experienced by their customers, which see material ROI over prior approaches after implementing Sendoso,” said Sangram Vajre, Co-Founder and CEO of GTM Partners. “More than 93% of Sendoso customers reported achieving a fast time to value within one to three months of purchase.” Sendoso customers reported revenue outcomes as a direct result of direct mail use in their own Go-to-Market programs, including: 5x response over non-direct mail cadence; 15x ROI attributed to direct mail campaigns; $33 million influenced pipeline; $8 million influenced in a single campaign; 72% increase in webinar attendance “This perspective, supported by our ROI statistics, shows the importance and value of direction marketing automation in today’s business economy and reaffirms Sendoso’s position as the undisputed global leader in direct marketing automation,” said Neil Shah, Head of Product Marketing at Sendoso. “Connecting with customers is critical to achieving and growing success, and the tools Sendoso provides are essential for every sales, marketing and customer success team to drive more revenue, pipeline and retention.” Sendoso’s direct marketing automation platform focuses on connecting people and humanizing engagement and outreach by solving widely experienced issues in three key areas: pipeline growth, underperforming outbound sales motion, and customer retention. Sendoso is a one-stop solution for sales, marketing and customer success teams that creates highly-differentiated strategies while building trust and authentic relationships and amplifying sales and marketing investments. To access the full report, visit https://sendoso.com/resources/ebooks/a-go-to-market-perspective/. And to learn more about Sendoso’s professional services and training, please visit www.sendoso.com. About Sendoso Sendoso is the global leader in Direct Marketing Automation, creating, curating and delivering automated, meaningful experiences for customers of all sizes. The trusted partner of Fortune 100 and Fortune 500 companies worldwide, Sendoso helps customers generate new pipelines, utilize account-based efforts, boost customer retention and increase upsell and cross sell. Sendoso has locations across North America, Europe, and Asia Pacific, and has had more than 800 customers leverage its proven automated solution to deliver nearly four million sends worldwide. Learn more at sendoso.com. About GTM Partners GTM Partners, a data-driven Go-to-Market Analyst firm helps organizations and GTM vendors to achieve efficient growth by transforming their GTM strategy. We work with high-growth companies to help them unify their GTM teams and to provide them with lasting strategies and frameworks. GTM Partners with a mission to make Go-To-Market simple aims to be the voice of the industry for all things GTM.

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Gong Recognized in 2023 Gartner® Market Guide for Revenue Intelligence

Gong | February 27, 2023

Gong, a leader in revenue intelligence, announced its recognition as a Representative Vendor in the 'Action Platform' category of Gartner's second annual Market Guide for Revenue Intelligence Platforms. Gong's platform captures and analyzes customer interactions, providing actionable insights to increase sales productivity, improve deal execution, and ensure strategic initiatives' success, particularly in response to changing market needs. According to the latest Gartner research, the Revenue Intelligence (RI) industry's players, key capabilities, value propositions, and use cases are outlined in a Market Guide. The guide defines the market and provides insight into what clients can expect in the short term. While a Market Guide doesn't rate or position vendors, it outlines attributes of representative vendors that offer insight into the market. The report predicts that, by 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions. Gong's platform provides revenue teams the support they need for their critical workflows. The platform helps teams understand pipeline risks and opportunities and prompts them to take action accordingly. This understanding allows organizations to improve sales productivity, defend their customer base, and adjust their go-to-market strategy to meet changing market needs better. In addition, Gong's proprietary AI technology and network of over 120 integration partners allow the platform to fully connect with a company's revenue organization and assist them in their GTM activities. About Gong Gong is a revenue intelligence platform offering sales teams data-driven insights into customer interactions. Its platform uses artificial intelligence and machine learning algorithms to analyze sales conversations and provide insights to help sales teams better understand their customers, improve their sales strategies, and increase revenue. In addition to analyzing sales conversations, Gong's platform offers features like deal management, call coaching, and sales team analytics. The platform integrates with other sales tools, such as Salesforce and Zoom, to provide a comprehensive solution for sales teams. Gong's customers include several Fortune 500 companies, and it has raised significant funding from investors. The firm is headquartered in San Francisco, California, and was founded in 2015.

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Sendoso Announces Addition of New GTM Leadership Team

Sendoso | February 15, 2023

On February 14, 2023, Sendoso, one of the industry leaders in direct marketing automation, has announced the formation of a new go-to-Market leadership team to continue the company's success through 2022. The additions follow Sendoso's Elevate Conference, an exclusive client event at which more than two hundred businesses and marketers from across the industry gathered to discuss marketing strategies to promote growth and improve customer satisfaction in 2023. Egan Callahan, VP of Customer Experience, Bryan Seltzer, EVP of Revenue, Karen Steele, Chief Marketing Advisor, and Linda Fitzek, VP of Revenue Operations, have joined the Sendoso leadership team. After a year in which Sendoso boosted its relationships by almost 30 percent, partnering with some of the largest names in financial services, healthcare, real estate, sports, and software/hardware, the new team will contribute to the company's further expansion. In 2022, Sendoso had its most excellent week and month of attempted customer spending in the company's history, as well as a 70 percent increase in the average attempted customer expenditure over 2020. This is why Fortune 100 and 500 organizations like NASDAQ,Comcast, and VMware choose Sendoso to help them build and deliver exceptional experiences. Sendoso introduced its pay-as-you-go Sendoso Express package before the holidays last year. With hundreds of new accounts and thousands of presents distributed in its first two months, the freemium solution was an instant hit among small and medium enterprises. The firm launched a new fulfillment facility in Dublin, Ireland, to serve its worldwide physical sends.The new facility furthered the company's commitment to European consumers by enhancing distribution and expanding its reach across European Union nations. As Sendoso continued to develop worldwide, it had even more success with Sendoso Direct, increasing its global direct gift possibilities by a factor of five to better connect consumers with local small companies. About Sendoso Sendoso, one of the industry-leading sending platforms, enables businesses to stand out by providing innovative methods to communicate with clients throughout the buyer's journey. Itoffers more than corporate presents; it is a comprehensive sending strategy. It is trackable, quantifiable, scalable, and gives a greater marketing return on investment. By merging digital and physical sending tactics, businesses may enhance the efficacy of their current go-to-market initiatives and strengthen client connections. The firmis a crucial component of effective demand generation, account-based, and customer experience initiatives since it is relied upon by the world's top enterprises, including Fortune 100 and 500 corporations. Sendoso, a company founded in 2016, is funded by $152 million in venture capital and has a worldwide reach, with a presence in North America, Europe, and Asia-Pacific.

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