Why Blogging is an Important Part of Your Content Marketing Strategy

| May 2, 2018

article image
When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found myself asking ‘why am I even writing a blog?’ Then I realised that the answer to that question was the perfect topic. Many businesses fail to understand the importance of blogging. It’s a problem we run into with clients sometimes – the question gets asked: ‘why is our digital marketing agency proposing they write blogs for our website?’

Spotlight

WebMechanix

We are a team of internet marketing data geeks located in the Baltimore-Washington corridor. We dream big and think fast in an industry that changes more often than underwear. Our competencies span across all areas of internet marketing, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Conversion Optimization, Email Marketing, Automation, and more. With an emphasis on transparent reporting and client education, we deliver powerful results that will make your web presence grow.

OTHER ARTICLES

Is that ABM or just good marketing?

Article | February 21, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, researched, actioned, piloted, rolled out account based marketing in large and small organisations; 1:1 ABM and 1:many account based approaches. And we were recently asked this question at an event and we bumbled through an answer because the question is quite large and fundamental. You can not rely on the actual written definition of account based marketing to help answer it. "Marketing to a set of named accounts" is not a descriptive definition.

Read More

WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

Article | February 21, 2020

Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with the difficulty closing them poses. The process of selecting those target companies adds a new stage to the start of the inbound marketing process. Before you start to attract, engage and delight ABM target accounts, you must first identify them.

Read More
BUYER INTENT DATA

Do You Need Bombora? What the Intent Data Provider Brings to the Table

Article | February 21, 2020

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. As importantly, intent data can pinpoint signals in a buyer’s journey that lets you know what their next step might be, helping you target them with personalized, contextual messaging. There are a couple of flavors of intent data, but in this case, third-party intent data is the focus. Third-party intent data originates from external sources and may include many potential online interactions that have occurred away from your website and your company’s interactions. Website visits at competitor sites, webinar attendance, downloads, product reviews, social media interactions, and online subscriptions to publications in your industry or sector are fair game for third-party intent data insights. Like an intricate spider web woven from numerous data points, third-party intent data offers a view of online behavior for potential prospects as they traverse their buying journey.

Read More

How Lead Nurturing Works In Account-Based Marketing?

Article | February 21, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

Read More

Spotlight

WebMechanix

We are a team of internet marketing data geeks located in the Baltimore-Washington corridor. We dream big and think fast in an industry that changes more often than underwear. Our competencies span across all areas of internet marketing, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Conversion Optimization, Email Marketing, Automation, and more. With an emphasis on transparent reporting and client education, we deliver powerful results that will make your web presence grow.

Events