Why Blogging is an Important Part of Your Content Marketing Strategy

| May 2, 2018

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When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found myself asking ‘why am I even writing a blog?’ Then I realised that the answer to that question was the perfect topic. Many businesses fail to understand the importance of blogging. It’s a problem we run into with clients sometimes – the question gets asked: ‘why is our digital marketing agency proposing they write blogs for our website?’

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Search Seven

At Search Seven we understand that visibility is the key to online success.This is why our ever-expanding team of search experts offers a range of effective marketing services to boost traffic and increase conversion. Through a targeted approach to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) we promise increased search engine visibility and raised awareness of your company and brand through the implementation of distinctively formulated search campaigns. Our strategic research phase means that we can identify unique ways of helping our clients realise their search potential. Through keyword investigations and extensive competitor analysis we can explore relevant and realistic opportunities and create effective, bespoke strategies that are as individual as our clients.

OTHER ARTICLES

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LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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Using Intent Data Throughout the Customer Journey

Article | April 13, 2020

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Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | February 13, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

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5 Reasons to Consider Account-Based Selling

Article | April 1, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

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Spotlight

Search Seven

At Search Seven we understand that visibility is the key to online success.This is why our ever-expanding team of search experts offers a range of effective marketing services to boost traffic and increase conversion. Through a targeted approach to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) we promise increased search engine visibility and raised awareness of your company and brand through the implementation of distinctively formulated search campaigns. Our strategic research phase means that we can identify unique ways of helping our clients realise their search potential. Through keyword investigations and extensive competitor analysis we can explore relevant and realistic opportunities and create effective, bespoke strategies that are as individual as our clients.

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