Why Customer Reviews are the Frontier of Inbound Marketing

Christine diem | September 28, 2018

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The internet is a powerful way to connect with people across the globe. With the world wide web in your back pocket, you have access to the answers to all your questions. The internet also allows your customers to educate themselves before making a purchase. Now, online reviews can answer any questions a customer might have about a product. Your customers probably have a lot to say about your products, but why should you include customers reviews in your inbound marketing strategy?

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