Why Instagram is the New Social Media “Home Base” For Brands

ARIK HANSON | September 27, 2018

article image
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. Facebook saw a 5.6 percent decline in users between 12 and 17 years old. They also saw a 5.8 percent decline in users between 18 and 24 years old. This is the first time Facebook has seen a decrease in users since its inception. Facebook usage dropped–for the first time ever–from 67% to 62% among Americans 12+ years of age. Obviously, Facebook still has a ton of people using their site and app. It’s not going anywhere anytime soon. But, it is showing chinks in the proverbial armor for the first time. And, at the same time, Insta is gaining traction rapidly.

Spotlight

GCL Direct

GCL Direct, with its unique, non-scripted approach to telemarketing and related telemarketing services, has for over 25 years established an enviable reputation for providing winning lead generation results to B2B clients in the UK and internationally. GCL Direct are a well-established, successful B2B telemarketing company, we utilise our experience in telemarketing services to specialise in providing tailored campaigns for B2B clients across a variety of sectors including.

OTHER ARTICLES

Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

Read More

Personalizing Account-Based Marketing: 7 Tactics

Article | April 13, 2020

Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it at scale. In this article, we uncover the best tactics you can implement in your ABM strategy to personalize your outreach for marketing, sales & service.

Read More

LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

Read More

Learn from the Experts: Account Based (ABX) in This New World

Article | April 12, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

Read More

Spotlight

GCL Direct

GCL Direct, with its unique, non-scripted approach to telemarketing and related telemarketing services, has for over 25 years established an enviable reputation for providing winning lead generation results to B2B clients in the UK and internationally. GCL Direct are a well-established, successful B2B telemarketing company, we utilise our experience in telemarketing services to specialise in providing tailored campaigns for B2B clients across a variety of sectors including.

Events