Why social selling accelerates your account-based marketing strategy

ALEKSANDAR DEBELJAK | November 14, 2018

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With social selling, your sales team leverages their social presence to drive brand awareness and uses education to accelerate an account-based marketing (ABM) strategy and convert top prospects into customers. In today's highly connected digital era, we spend a great deal of our time online, which of course means we create new contacts on the social platforms where we are active.  It makes sense to leverage this for business development. Before making a purchase, people usually look online for information that helps them choose the right product or service. This is where social selling comes into the picture. By sharing useful and interesting information with your online network, your potential customers come to view you as a resource for information, which grows your credibility.

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GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

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