WINNING THE B2B MARKETING SUPER BOW

| February 9, 2017

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The Super Bowl is definitely a playing field for consumer brands willing and able to shell out top dollar for TV spots, but for B2B marketers the big game lies elsewhere.

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Inbound Mantra

Inbound Mantra is an enterprise inbound marketing agency that helps businesses build their brand, capture hot leads and grow sales. We Offer :- Performance oriented enterprise Inbound Marketing Services and Social Media Marketing Services Given the rising interest around Social Media Marketing Services, starting a Social Media Marketing Agency is becoming a weekend decision. Not just new ones, existing marketing agencies and web service companies are also adding a new business line around social media marketing agency services.

OTHER ARTICLES

How to speed up lead nurturing with Account-Based Marketing

Article | February 17, 2020

The B2B sales cycle can be a long journey with many twists and turns in the road. For example, when you’re selling a complex service or piece of software that’s going to impact multiple processes within a business, you need to be patient and attentive in your lead nurturing process. However, here I want to talk about one powerful approach to give your lead nurturing strategy extra fuel and encourage a faster conversion. This is focused on Account-based Marketing (ABM), an approach that has become increasingly popular within B2B organizations over recent years. In his Smart Insights article, Adrian O’Gara defines ABM as: “a strategic approach that coordinates personalized sales and marketing efforts, to target specific accounts for new business and create deeper and broader relationships with existing customers.” Essentially, ABM creates “markets of one” based on specific accounts, allowing you to make your marketing efforts highly specific and personal.

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Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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Account Selection: How To Win Before You Start

Article | February 11, 2020

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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Optimizing ABM with Influencer Marketing

Article | February 28, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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Spotlight

Inbound Mantra

Inbound Mantra is an enterprise inbound marketing agency that helps businesses build their brand, capture hot leads and grow sales. We Offer :- Performance oriented enterprise Inbound Marketing Services and Social Media Marketing Services Given the rising interest around Social Media Marketing Services, starting a Social Media Marketing Agency is becoming a weekend decision. Not just new ones, existing marketing agencies and web service companies are also adding a new business line around social media marketing agency services.

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