Working with Your ABM Strategy in Oracle Eloqua

| February 20, 2019

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In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running after a brief tutorial. I think about the first time someone showed me Ghostery and how easily I was able to immediately use it in sales cycles and discovery on prospects – it was a game changer. While MarTech add-ons can be game changers, unfortunately for marketers, they don’t always work that seamlessly. And it often takes a team time to learn how to use them and integrate these tools into the team’s processes and strategy.

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Sales Tactics

We help many publishers and media agencies across the globe, deliver high quality leads., also a Company which works towards cutting short the sales cycles of Technology based Companies across the globe, providing them with sales ready hot leads with the help of our integrated programs which includes B2B Lead Generation & Content Syndication, Appointment Settings, Account Profiling, Sales Intelligence. Helping many technology giants and SMBs, we work as a part for our client's sales team and help them create great opportunities and increase the possibility of closing a deal.

OTHER ARTICLES

How ABM Can Help IT Companies Close More Deals Faster

Article | March 5, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of account-based marketing and how it can help boost your IT sales, but before we go more in-depth, let’s take a closer look at what exactly ABM and IT sales are and what they do.

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How the right content wins in account-based marketing

Article | April 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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Top 5 Things To Know About Account Based Marketing 2020

Article | February 13, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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Spotlight

Sales Tactics

We help many publishers and media agencies across the globe, deliver high quality leads., also a Company which works towards cutting short the sales cycles of Technology based Companies across the globe, providing them with sales ready hot leads with the help of our integrated programs which includes B2B Lead Generation & Content Syndication, Appointment Settings, Account Profiling, Sales Intelligence. Helping many technology giants and SMBs, we work as a part for our client's sales team and help them create great opportunities and increase the possibility of closing a deal.

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