Business Wire | October 04, 2023
StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, has partnered with Lead Forensics, the world’s No. 1 B2B website visitor identification software, to expand StackAdapt’s latest ABM Targeting and Measurement solution.
This integration empowers B2B marketers and ad agencies seeking to reach highly specific audiences within EMEA and Canada in addition to the company’s existing targeting capabilities for the US.
Key Benefits for B2B Marketers and Advertisers:
Expanded Market Reach: B2B marketers can now extend their reach beyond the US and tap into new markets in EMEA and Canada targeting a broader audience and potential customers.
Relevant Targeting: This expansion ensures that ad campaigns are relevant and resonate with the right audience.
Measurable Impact: With highly accurate measurement capabilities, B2B marketers can assess the performance of their campaigns and make data-driven decisions to optimize results, leading to higher ROI and more effective marketing efforts.
Frictionless Campaign Management: The self-serve solution offers easy-to-use features for campaign creation and reporting, saving time and resources for B2B marketers and streamlining their advertising process.
Low-Risk Testing: The solution allows for quick campaign activation without contractual minimums, giving B2B marketers the confidence to experiment and learn, leading to improved strategies and successful outcomes in the long run.
“We’re delighted to partner with StackAdapt,” said Chris Murray, Vice President of Partnerships at Lead Forensics. “We know how powerful our data is and we look forward to working with StackAdapt to help businesses connect, engage, and succeed like never before.”
Agent3 is a global ABM agency focused on delivering hyper-targeted campaigns for its clients. As a StackAdapt partner, it was one of the first to harness the power of Lead Forensics' IP data.
This collaboration extends our ability to offer increased reliability, visibility and scale in EMEA and Canada, as well as complimenting and expanding the reach provided by many of our customers' existing pure-play ABM platforms across the US, explained Daniel Sands, Chief Innovation Officer and Partner at Agent3.
“With precise audience targeting via StackAdapt, combined with the ability to measure campaign impact with pinpoint accuracy, our agency was able to achieve really great scale and performance metrics. We were particularly impressed from an account attribution perspective and the data we were able to capture about the companies we had reached. This partnership represents a significant milestone in our ability to deliver outstanding results for our clients."
"The ability to provide ABM measurement in EMEA and North America is a unique delivery for our platform compared to competitors, and we are thrilled to provide this offering thanks to our partnership with Lead Forensics,” said Michael Shang, Vice President of Partnerships and Business Solutions at StackAdapt. "This collaboration allows us to provide a comprehensive self-serve solution that caters to the evolving needs of B2B marketers and advertisers seeking to make a measurable impact."
StackAdapt provides easy access to its platform with no monthly minimum commitment, including for ABM targeting. For B2B marketers, StackAdapt utilizes programmatic to deliver an increase in leads and sales to meet growth requirements and build a long-term sustainable funnel.
For more information, visit www.stackadapt.com.
About Lead Forensics
Lead Forensics is the world's #1 B2B website visitor identification software. Trusted by 60,000+ customers, Lead Forensics owns the world’s largest database of business IP addresses, enabling you to identify B2B website visitors, access contact information for key decision-makers, and get detailed website analytics. Lead Forensics has been named as one of the 100 Best Global Software companies and the software has also been named in the world’s Top 25 Best Software Products by G2. For further information, visit www.leadforensics.com
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.
Account Based Analytics
ZoomInfo | September 22, 2023
ZoomInfo earned 101 No. 1 rankings and 254 leader ratings in G2’s Fall 2023 Grid Reports.
ZoomInfo's streak continues with 13 consecutive quarters as the leader in the Buyer Intent Data Overall grid.
Chorus by ZoomInfo secured its position on 16 grids for the fourth consecutive quarter, with a notable presence in categories such as Conversation Intelligence and Sales Coaching.
ZoomInfo, a global leader in providing go-to-market platforms for businesses to find, acquire, and grow customers, has announced that it earned 101 No. 1 rankings and 254 leader ratings in G2’s Fall 2023 Grid Reports.
The company not only secured six No. 1 category rankings but also outperformed its key competitors by achieving this feat six times more. ZoomInfo, recognized as the top Enterprise solution in eight categories, garnered a total of 299 awards. These awards included 249 top three placements in various reports, such as G2’s Momentum Reports, Index Reports, and Regional Grids. ZoomInfo's products also claimed the No. 1 position in at least one grid within nine different categories, which encompassed buyer intent data, website visitor identification, sales intelligence, lead intelligence marketing, account intelligence, account data management, lead capture, lead mining, and email verification.
Out of the vast array of over 16,000 products and across more than 1,000 categories featured in G2’s Fall Reports, ZoomInfo stands out by achieving the most No. 1 rankings in the top 0.01% of companies. Also of note
ZoomInfo's OperationsOS platform has once again earned its place on 25 grids, maintaining its consistent performance for the fifth consecutive quarter.
For the 11th consecutive quarter, SalesOS continued to dominate the Enterprise grids in three essential categories: Marketing Account Intelligence, Account Data Management, and Lead Intelligence.
SalesOS has reaffirmed its position as the category leader in both Sales Intelligence and Buyer Intent Data Providers, further solidifying its standing in these critical areas.
ZoomInfo's ABM platform, MarketingOS, has entered the overall grids for Live Chat, Account-Based Advertising, and Account-Based Analytics, marking its debut in these categories.
In the current quarter, G2 introduced region-specific rankings, and SalesOS clinched 31 No. 1 accolades, encompassing nine No. 1 category rankings specific to the region. Additionally, it achieved the No. 1 Sales Intelligence solution in the Americas for Overall, Enterprise, and Mid-Market segments.
ZoomInfo has earned over 6,900 5-star reviews on G2.
Henry Schuck, Founder and CEO of ZoomInfo, said,
It is no wonder we earned more No. 1 category rankings than our closest competitors. Our unwavering customer focus is reflected not just in our consistently high ratings and glowing feedback on review sites like G2, but also in the success stories of our rising customer base. Companies of all sizes continue to utilize our world-class data, real-time insights, and innovative offerings such as streaming intent data, to drive their go-to-market success.
[Source – Business Wire]
Account Based Data
DemandScience | September 22, 2023
DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies.
With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years.
Barry Harrigan, Co-founder of DemandScience, said,
When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge.
[Source – Globe Newswire]
DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal.
Peter Cannone, Chair and CEO of DemandScience, stated,
We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights.
[Source – Globe Newswire]
DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.