Q&A with Clive Armitage, CEO at Agent3

Media 7 | July 12, 2021

Clive Armitage, CEO at Agent3, co-founded Agent3 in January 2013 to help organizations use data, technology and content to build better sales pipelines that are quicker to close, typically through innovative Account Based Marketing (ABM) programs. Prior to starting Agent3, Clive was the CEO of Bite Communications; an international communications agency that he co-founded in 1995 with four others and which grew to more than 300 people in 14 offices by the time he left to start Agent3. During his career, Clive has worked in South Africa and San Francisco and is now based back in London where he lives with his wife and three children.

We use data to understand the need of the buyer and technology to engage the buyer at the right time, via the right format.



MEDIA 7: What inspires you the most about the marketing and communications industry?
CLIVE ARMITAGE:
I’ve always loved the ingenuity of marketers; that amazing ability to come up with fresh, creative ideas that help a brand meet its commercial goals.  It’s truly energizing to be in an industry where survival means coming up with better and better ways to support a brand in reaching its stakeholders profitably and memorably.


M7: How does Agent3 help marketers keep up with changing shifts in the market and meet their expectations?
CA:
We have to act as the eyes and ears of marketing innovation for our clients; they trust us to help them navigate the pace of change in the way that the process of marketing is evolving.  Building that trust takes years of hard work and diligence but I think we’re now at a point where, from a scale perspective with around 160 people in 7 locations, we act as a trusted partner for our client base.  It also helps that we have an intellectually curious set of employees who span everything from data science to creative writing.  Our people work exceptionally hard at delivering innovation created within Agent3 as well as watching where innovation may be happening elsewhere, in order to ensure they can truly advise their clients in the right way.


We have to act as the eyes and ears of marketing innovation for our clients; they trust us to help them navigate the pace of change in the way that the process of marketing is evolving.



M7: How does Agent3 help sales teams understand and present their products in an engaging manner?
CA:
Working with our marketing stakeholders (who are often the budget holder too…) we work with sales to align their efforts with marketing programs into key and named accounts.  Accordingly, we arm sales teams with key insights into those key accounts through our Insights and Intelligence division.  Our positioning specialists, The Craft, then work with sales teams to create compelling value propositions that can differentiate their brand when talking to key accounts.  We also provide creative assets for sales teams to utilize at every touch point in the buying process.  And lastly, we will provide access to technologies such as our in-house developed social selling application SOsell that will help drive better engagement for sales teams into their key accounts.


M7: Agent3’s product SOsell was awarded the Marketing Excellence Award for Enabling Sales to Accelerate Growth by ITSMA. How has this AI-enabled social selling application helped your clients accelerate their growth?
CA:
Over the last 18 months, selling has naturally had to shift from a historically face-to-face biased activity to a predominantly social and digital model.  So any brand that has been able to adapt to this shift fastest has been able to grab market share as a result.  SOsell works by making social selling easy for sellers; it’s an application that is designed to utilize AI to provide the user with intelligence about when to post content on social channels, what content to post and when.  SOsell takes the effort out of social selling and as a result, has been really well received by its users.


If you are not utilizing the power of data, technology and content then you are failing to be a modern marketer.



M7: What are some of the biggest marketing challenges caused by the Covid-19 pandemic? How does business social media help bridge the gap?
CA:
The obvious challenge created by Covid is that physical events, have just not been possible.  Given conferences and exhibitions have often been significant activities for marketing to focus on, and coalesce campaigns around, marketers have had to look for alternatives methods to engage customers and prospects.  Step forward digital engagement.  What has been fascinating to see is how marketing teams and agencies have quickly pivoted to using digital engagement to plug the gap caused by the lack of physical contact.  As a result, thoughtful, well-developed content that is delivered across multiple channels to audiences at the point of interest, has become much more sophisticated during the pandemic.  And increasingly, it’s hard to imagine that, as the pandemic diminishes in impact, marketing teams will revert back to more traditional forms of engagement; the digital/social genie is well and truly out of the bottle.


M7: According to you, how can organizations build better sales pipelines using data, content and technology in the present times?
CA:
Think about your personal experience; if someone targets you for sales and marketing purposes, you’re likely to respond if the approach is timely, personalized and relevant, right?  Well, that’s what data, technology and content allow us to do when targeting buyers.  We use data to really understand the need of the buyer.  We use technology to engage the buyer at the right time, via the right format.  And we use compelling content to create an emotive reaction that is likely to drive engagement.  Frankly, if you are not utilizing the power of data, technology and content then you are failing to be a modern marketer.

ABOUT AGENT3

Founded in 2013, Agent3 is the global leader in the field of true end-to-end ABM programs informed by insight and data, and driven by audience focused content. With customers including LinkedIn, Pure Storage, Intel and Sony, Agent3 has offices in London, Woodbridge (UK), Sydney, Sofia, New York and San Francisco.  Agent3 helps its customers achieve more, and better, opportunities for greater wallet share, engagement and perception change by combining constant innovation across data, technology and creativity for its proven ABM programs.

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ZoomInfo Grows Global Business Contacts to More Than 235 Million

ZoomInfo | October 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next customer more effectively and confidently — no matter where they do business. “We take pride in our expanded, privacy compliant B2B data,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo. “We take pride in our expanded, privacy compliant B2B data,” said Kirti Patel, Senior Director of Data Engineering at ZoomInfo. “Whether a customer is looking for local opportunities in a specific country, or expanding their outreach to foreign markets, ZoomInfo can provide detailed depth and accuracy with a commitment to compliance.” The company has added around 60 million professional profiles to its RevOS platform this year alone. More than two-thirds of those profiles are from countries outside of the U.S., including significant growth in the U.K., India, and Canada. Additionally, ZoomInfo now has detailed, accurate data on more than 100 million companies worldwide. ZoomInfo is committed to growing its data assets responsibly. The company applies rigorous verification methods to ensure data integrity and compliance with international regulations, such as the General Data Protection Regulation (GDPR) in the European Union and other local policies. ZoomInfo leverages automated technology to fill gaps in contact or company profiles to ensure they are complete and current. That artificial intelligence (A.I.) is supplemented by a team of more than 300 researchers who proactively gather and verify data. These added layers of authentication include sending email privacy notices to data subjects and validating each data point with a thorough multi-step process. Access to ZoomInfo’s expanded global data ensures sales teams will be able to more effectively reach members of a prospect’s buying committee no matter where they work, while marketing leaders can tailor their account-based marketing campaigns to specific locations. Operations teams can uncover new strategic insights into their total addressable market, and talent acquisition managers will have a much deeper candidate pool to choose from when attempting to fill international positions. “Whether we’re prospecting in Europe or the U.S., ZoomInfo’s data is solid and reliable and integrates seamlessly into our tech stack,” said Harry Hembrow, Director of Sales at Dragonfly AI, a neuroscience and artificial intelligence company. “Our initial goal was to create an outbound function that focused on selling activities, like dialing and creating connections, rather than manual tasks that would slow us down. Thanks to ZoomInfo, we’re doing just that and continuing to hit new milestones.” For more information on the data available within ZoomInfo, along with the benefits it provides companies of all sizes worldwide, visit ZoomInfo’s data hub. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visitwww.zoominfo.com.

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Okendo Connect Launches To Empower Shopify Sellers To Collect Actionable Customer Data

Okendo | September 28, 2022

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Sendoso Opens European Fulfillment Center in Dublin

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ZoomInfo Grows Global Business Contacts to More Than 235 Million

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Okendo Connect Launches To Empower Shopify Sellers To Collect Actionable Customer Data

Okendo | September 28, 2022

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect. This addition to Okendo’s integrated product suite enables ecommerce brands to collect customer insights at scale so they can deliver more personalized and frictionless commerce experiences. The launch of Okendo Connect comes as ecommerce brands face a patchwork of complexities, including a shift to a more privacy-centric web, the disruption of traditional targeting strategies, evolving consumer expectations for personalized experiences, and increasing advertising costs. As a result, it’s more important than ever for brands to collect and leverage zero-party data — data that is shared directly and proactively by consumers with the permission to use it for future marketing purposes. Ecommerce brands utilizing zero-party data can fuel more personalized and effective campaigns that build stronger customer connections and scale their business. “Our mission has always been to help ecommerce brands build stronger customer relationships,” said Matthew Goodman, Co-Founder and CEO of Okendo. “Our mission has always been to help ecommerce brands build stronger customer relationships,” said Matthew Goodman, Co-Founder and CEO of Okendo. “The launch of Okendo Connect is an extension of that mission and further deepens our ability to give brands access to the data they need to get a full view into the journeys their customers are taking while using that insight to scale their businesses.” Okendo Connect powers zero-party marketing strategies by enabling merchants to engage website visitors and customers at peak moments of engagement. Features include on-site micro-surveys triggered by specific shopper actions or characteristics, post-purchase surveys that enjoy 50%+ response rates, and post-review actions that encourage customers to complete additional actions. In addition, with shareable links to hosted surveys that can be delivered across channels (social, email, SMS), Okendo Connect allows for continuous customer insight collection that yields hyper-relevant targeting and drives maximum response rates. Intelligence Powered Use Cases for Okendo Connect, includes: Profile Enrichment Enrich customer profiles with zero-party data including identity, demographic, preference, behavior and intent data. Customer Experience Management Continuously measure brand loyalty and customer satisfaction with best-in-class frameworks such as NPS, CES and CSAT. Marketing Attribution Generate a continual stream of accurate and actionable marketing attribution insights sourced directly from customers. Conversion Rate Optimization Discover conversion drivers and blockers, measure their impact on buying behaviors and monitor the impact of CRO experiments and website changes. Shopper Acquisition Acquire qualified shoppers by converting engaged consumer audiences from social media platforms into permissioned marketing contacts that you own through surveys, polls and giveaways. Market Research Stay ahead of the game with the latest insights into market trends, consumer behaviors and competitive landscapes. “Using Okendo Connect’s multiple survey distribution channels, advanced audience targeting and powerful reporting capabilities, we were able to establish a standardized method for measuring NPS in just minutes, while uncovering powerful insights into the top drivers of customer loyalty.” said Jessica Cervellon, Head of Customer Experience at mission-driven snacking brand, Feastables. Okendo Connect accompanies Okendo’s flagship Reviews product which is currently used by brands like Nomad and Knix. Okendo Reviews helps brands increase conversions and drive more sales by leveraging social proof and enabling customer advocacy. Shoppers that interact with Okendo’s reviews widget are 4x more likely to buy. About Okendo Okendo is a customer marketing platform that enables brands to grow faster and more efficiently by building stronger customer relationships. Using Okendo, brands can gain actionable insights into customer preferences and behaviors, drive customer advocacy and deliver more personalized customer experiences. Founded in 2018, Okendo is trusted by 6,000+ of Shopify’s fastest-growing brands including SKIMS, 1st Phorm and Magic Spoon and is proudly backed by leading venture partners at Index Ventures, Base10 and Craft. For more information about Okendo, visit http://www.okendo.io.

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Sendoso Opens European Fulfillment Center in Dublin

Sendoso | October 06, 2022

Sendoso, the leader in delivering branded, B2B experiences through gifting, today announced the opening of its new fulfillment center in Dublin, Ireland, furthering the company’s commitment to European customers and enhancing its foothold on the global market. The Dublin fulfillment center will ensure better distribution across European Union countries and, combined with its existing fulfillment center in the U.K. and its growing roster of local vendor partnerships, further expand Sendoso’s reach throughout Europe. “This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap. “This new fulfillment center will allow for smoother, faster and more economical sending within the EU, which is great news for our current and future European and global customers,” said Sendoso CEO Kris Rudeegraap. “This is another important step as part of our next phase of global expansion and, along with our European headquarters in Dublin, creates a strong foundation for the company in both Ireland and Europe.” Despite a year of economic uncertainty, Sendoso has strengthened its reputation as the industry leader in the European market over the past year, increasing its marketplace offerings there by 9x. Now with local fulfillment centers in both the EU and the U.K., Sendoso will be able to further streamline global shipping and continue to support this rapid European growth. This latest facility brings Sendoso’s total number of fulfillment centers to six worldwide: Dublin, Ingleburn (Au.), Montreal (Can.), Peterborough (U.K.), and two U.S. locations (Hayward, Calif.; Phoenix, Ariz.). The opening of the Dublin fulfillment center continues Sendoso’s commitment to providing a further enhanced experience for its European customers with a dedicated European team. European customers now have access to local Sendoso logistics experts to assist with shipping rules and regulations and thought leaders to provide insight on corporate gifting trends and creative send ideas. And because of Sendoso’s European presence, customers have even larger windows of customer support coverage and a local tech team focused on developing features to further streamline and enhance the sending experience. “The level of customer service we’ve received from the entire Sendoso team has been unmatched,” said Gianna Saal, Senior Digital Marketing Manager, S-EMEA at Tealium. “Sendoso has been super proactive to ensure we have a great experience, from the logistics team when receiving our inventory to the customer support team answering any questions we have. We feel incredibly well-supported to have Sendoso as our global platform to execute all of our sending strategies.” “As we continue to cement Sendoso as the industry leader in Europe, it was imperative that we establish the necessary infrastructure to support our continued growth in the region,” said Rajesh Purcell, Director of Global Supply Chain at Sendoso. “The new fulfillment center enables us to continue building meaningful relationships with our customers by providing an even more thorough and streamlined service across Europe and the globe.” To learn more about Sendoso, visit www.sendoso.com. About Sendoso Sendoso, the leading sending management platform, helps companies stand out by giving them new ways to engage with customers. The trusted partner of Fortune 100 and Fortune 500 companies worldwide and with seamless integrations with leading marketing and sales tools such as Salesforce, Oracle, Microsoft and Marketo, Sendoso - with its global marketplace of premium vendors - serves as an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has locations across North America, Europe, and Asia Pacific. Learn more at sendoso.com.

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Spotlight

Agent3

Agent3

Founded in 2013, Agent3 is the global leader in the field of true end-to-end ABM programs informed by insight and data, and driven by audience focused content. With customers including LinkedIn, Pure Storage, Intel and Sony, Agent3 has offices in London, Woodbridge (UK), Sydney, Sofia, New York and ...

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