CORE ABM, ABM ACCOUNTS
Full Circle Insights, Bombora | January 25, 2023
On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals.
The integration with Bombora enables B2B marketers to evaluate the effectiveness of their ABM strategy inside the CRM, which acts as a single source of truth for data. In addition, this fosters tighter cooperation on account targeting, which is essential for B2B success.
The Company Surge® Intent data from Bombora tells customers which companies are studying the products and services they and their rivals provide. It employs data from the largest coalition of B2B publisher websites and a sophisticated Natural Language Processing (NLP) engine to detect the context of the content instead of merely scraping keywords.
Full Circle Insights uniquely records, saves, and utilizes the historical data directly inside Salesforce. This allows B2B marketers to compare ABM funnel information from different time periods, spot patterns, and optimize marketing expenditures. Additionally, users can track the buyer's journey from the first website click to the final sale.
Bombora is the premier provider of B2B marketing and sales intent data. Its data unify marketing and sales teams, allowing them to make decisions based on the information of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent topics.
About Full Circle Insights
Full Circle Insights offers solutions for marketing performance management. It provides sales and marketing performance management tools to improve a business's marketing mix and increase revenue. In addition, the company offers multi-touch attribution, full-funnel data, and technology for lead management. Full Circle Insights' products are 100% built on the Salesforce Platform and complement major marketing automation solutions. The company was founded by former Salesforce executives, CRM implementation veterans, and marketing automation professionals with extensive experience establishing marketing measurement foundations for revenue growth.
ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.