ACCOUNT BASED DATA
Aprimo, PathFactory | March 14, 2023
On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights.
The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue.
Key features of this integration consist of the following:
Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys
Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels.
AI-driven decision-making capabilities with customers' consumption behavior data to drive better results.
The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process.
CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations."
(Source – Business Wire)
Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape.
PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.
BUYER INTENT DATA
EIN News | June 05, 2023
Radical shifts in the global economy and technological advancement have many industries dealing with significant change. As businesses look to navigate the future, they are actively researching business efficiencies, automation, the growth of artificial intelligence, and other tools and strategies that will help them maintain customers and protect revenue, according to a new report from Bombora, the leading provider of B2B Intent data solutions.
The Bombora Upswell Report, unveiled at the 2023 Bombora Intent Event in San Diego, leverages Bombora Company Surge® data and dives into the latest trends and developments across eight industries: manufacturing, healthcare, finance, software, cybersecurity, professional services, telecommunications, and media/advertising. Each business vertical is analyzed in depth, with insight into the topics and issues that these businesses are researching as they formulate their business plans for 2023 and beyond.
Between Bombora’s Data Co-op of premium B2B publisher partners and the Bombora tag, its identity resolution system and unique data structuring approach allow customers to access the highest quality data in the market. These insights measure changes in research activity to see how businesses are adapting their thinking to new situations.
“Businesses across all verticals need high-quality data to help seize emerging opportunities, drive innovation, and ensure their continued growth in an increasingly competitive global market,” said Mark Connon, President of Bombora. “The Upswell Report is the first time we’ve assembled cross-industry analysis so that companies can be aware of the latest trends and developments in their industries and their customers’ markets. We’ll continue to offer businesses of all sizes the data and insights needed to navigate their changing landscapes, through these recurring reports, as well as our industry-leading Intent data and analytics.”
For example, the Upswell Report shows the media and advertising industry cooling on the Metaverse. Three key categories–Metaverse Consulting, Corporate Metaverse research, and Metaverse as a Strategy–declined in Q1 2023. However, overall Metaverse research grew by 50% in Q1 2023. So while the Metaverse is still an interesting topic overall, businesses are becoming more cautious about investing in it.
The Upswell report also highlights the technologies that matter most to businesses. Within the telecommunications industry, research on SpaceX increased by 8% in late 2022, with nearly 1,500 telecom businesses researching the organization. Compared to a year ago, research related to Low Earth Orbit (LEO) increased by 26% in Q1 2023, a dramatic increase in a short time span. Telecoms are clearly in need of space-related infrastructure for satellites, and there is a huge opportunity here.
Meanwhile, the telecom industry has clearly picked a favorite cloud provider, as research around Amazon Web Services (AWS) increased by 287% in Q1 2023, compared to a 72% increase for Microsoft Azure.
Additional highlights from the research include:
-Manufacturers are focusing on building resilient supply chains, implementing AI and automation solutions to optimize operations, and investing in marketing and brand building as direct-to-consumer sales grow.
-The healthcare industry is researching emerging technologies, such as AI automation, remote patient monitoring, and the Internet of Healthcare Things (IoHT) to address major challenges and improve healthcare delivery.
-Financial services and banking professionals are focusing on research in areas such as market volatility, pre-bankruptcy planning, and debt management while also investing in long-term wealth preservation strategies.
-Software businesses are leveraging tools like ChatGPT, conversational AI, and chatbots to improve operations and customer engagement while also adopting proactive defense strategies against cyber threats.
-The cybersecurity industry is staying ahead of the curve by investing in advanced security measures, addressing workforce shortages, and preparing for future risks to protect against cyber threats in the digital age.
-Professional services research trends show increased demand for advisory, consulting, and specialized services, while technology investments center around an open architecture, payment processing optimization, and core banking operations.
-Telecommunications businesses are exploring investments in infrastructure and innovative services to meet growing customer expectations and capitalize on new revenue opportunities.
The media and advertising sector is putting considerable resources into social media marketing, data management, and video advertising, while also focusing on improving customer experience and engagement to retain a loyal customer base.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
PR Newswire | June 07, 2023
Intellimize, the leading experience optimization platform, has released a turnkey Salesforce integration that makes it easy for B2B marketers to target website visitors from any account and deliver personalized experiences on every page. The release also includes the ability to deanonymize visitors from key accounts and arm sales teams with personalized outbound experiences for target prospects.
ABM success requires a deep understanding of each target persona to deliver the right personalized experience at the right time. However, the bane of every ABM marketer has been to identify which anonymous website visitors are from key accounts so they can show personalized content right from their first page view. Intellimize's Salesforce integration with Enhanced Match solves this, making it easier to show personalized content for each prospect at every opportunity stage, to satisfy the individual needs of the entire buying committee.
"This is a real game changer for ABM Marketers – to be able to personalize for the entire buying committee, even the anonymous ones, is huge," said Tracy Sestili, Intellimize Chief Marketing Officer. "Plus it really creates synergy among the sales and marketing teams to deliver account based experiences (ABX) at scale."
Marketers no longer need to rely on manually setting up campaign UTMs or manually building hundreds of personalized landing pages in order to deliver the content their buyers need to move through the funnel. Using Intellimize, they can create targeted outbound landing pages enabling sales teams to confidently send emails, texts, or direct mail and be certain that each key account will arrive on a landing page personalized just for them.
"I'm thrilled that we can provide B2B marketers with everything they need to deliver 1:1 ABM experiences throughout the buyer journey," said Guy Yalif, Intellimize CEO. "With a few simple clicks, marketers can connect their valuable Salesforce data to automatically generate personalized experiences for each unique visitor, within each unique account."
This Salesforce integration compliments Intellimize's existing behavioral targeting capabilities which allow marketers to create personalized experiences using on-site visitor behavior so companies can meet prospects where they are in their purchase journey. Marketers have, for example, tailored homepage content for target prospects who visited a product page twice in the past week to highlight that product of interest.
Intellimize is the only codeless platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyer's journey. Marketing teams at Gong, Okta, Drift, Coupa and Sumo Logic gain a competitive edge when using Intellimize to drive efficient pipeline and revenue growth in a cookieless world.
Intellimize is the only codeless SaaS platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyer's journey. Marketing teams gain a competitive edge when using Intellimize to drive efficient pipeline and revenue growth in a cookieless world. Leading marketing teams at Gong, Okta, Drift, Sumo Logic, Coupa and more trust Intellimize to inspire, test and learn faster, drive revenue, and be more efficient. Intellimize is backed by Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow them on LinkedIn, Twitter, or Facebook.