Madison Logic | February 06, 2023
Madison Logic, a leading digital account-based marketing platform, told its employees that it had won the 2023 Top Workplace USA Award. The award shows that the company cares about its employees' experiences and growth by giving them a flexible workplace that helps them do great work for customers.
The company builds a supportive and creative culture to help B2B marketers, and its hybrid work culture has been recognized. The goal of Madison Logic is to find the accounts that are most likely to buy and speed up the customer journey, leading the way in helping B2B marketers. Through this flexible work environment and focus on the employee experience, Madison Logic is able to create a culture of innovation and support for its employees that benefits both the organization and its customers.
Tom O’Regan, CEO of Madison Logic, said, “Our employees continue to be our strongest asset, as we believe a positive work environment directly supports better client experiences and company growth.” He also said, "I'm always impressed by our team's amazing work ethic, attitude, and ability to drive exceptional customer engagements that help B2B marketers speed up the buyer's journey at every stage." He further added, "We’re honored to be recognized for this achievement.”
(Source – Cision PRWeb)
Top Workplaces is a leading employer recognition program that looks at things like how well employees fit in with the company's goals and how they can grow in their careers. Madison Logic has been named a top workplace by Top Workplaces because it has made it its mission to find the accounts that are most likely to buy and to speed up the customer journey.
About Madison Logic
Madison Logic is a global ABM platform that helps B2B marketers find, engage, and convert their target accounts more effectively by giving them the tools and data they need. The ML Platform combines proprietary data to help marketers find the most influential members of the buying committee and maximize engagement across multiple channels to shorten sales cycles and increase ROI. Since its start in 2005, Madison Logic has helped large and quickly growing companies reach their marketing goals.
CORE ABM, ABM ACCOUNTS
Full Circle Insights, Bombora | January 25, 2023
On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals.
The integration with Bombora enables B2B marketers to evaluate the effectiveness of their ABM strategy inside the CRM, which acts as a single source of truth for data. In addition, this fosters tighter cooperation on account targeting, which is essential for B2B success.
The Company Surge® Intent data from Bombora tells customers which companies are studying the products and services they and their rivals provide. It employs data from the largest coalition of B2B publisher websites and a sophisticated Natural Language Processing (NLP) engine to detect the context of the content instead of merely scraping keywords.
Full Circle Insights uniquely records, saves, and utilizes the historical data directly inside Salesforce. This allows B2B marketers to compare ABM funnel information from different time periods, spot patterns, and optimize marketing expenditures. Additionally, users can track the buyer's journey from the first website click to the final sale.
Bombora is the premier provider of B2B marketing and sales intent data. Its data unify marketing and sales teams, allowing them to make decisions based on the information of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent topics.
About Full Circle Insights
Full Circle Insights offers solutions for marketing performance management. It provides sales and marketing performance management tools to improve a business's marketing mix and increase revenue. In addition, the company offers multi-touch attribution, full-funnel data, and technology for lead management. Full Circle Insights' products are 100% built on the Salesforce Platform and complement major marketing automation solutions. The company was founded by former Salesforce executives, CRM implementation veterans, and marketing automation professionals with extensive experience establishing marketing measurement foundations for revenue growth.
ACCOUNT BASED DATA
Qualtrics | January 31, 2023
On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times.
Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending potential. When companies lose clients due to negative experiences, they risk losing 6.7% of their annual revenue, or $3.1 trillion.
Qualtrics is integral to how firms make mission-critical customer and employee choices and drive automated actions to protect their revenue, boost efficiency, and enhance operations. The CX platform from Qualtrics enables enterprises to collect customer feedback through surveys, online reviews, contact center interactions, social media, and more.
The following companies chose Qualtrics in the fourth quarter to better understand people's emotions, effort, and purpose to provide more personalized and empathic experiences:
The BMW Group is committed to customer-centric innovation and uses Qualtrics to monitor all aspects of its customer feedback.
Principal Financial Group® aims to provide all of its clients with a uniform, contemporary digital experience.
Freedom Furniture, one of Australia's largest lifestyle retailers, boosted its investment in Qualtrics CustomerXM in the fourth quarter to assist the firm in expanding its product line and profitability.
Vera Bradley, a prominent women's lifestyle brand, invested in Qualtrics in the fourth quarter to consolidate more than a dozen sources of client feedback into a single platform.
Farmers Insurance has implemented Qualtrics CX Discover across all of its contact centers in order to discover the top sources of friction in its customer service for agents and members.
Qualtrics, the pioneer and developer of the experience management category, is revolutionizing how businesses manage and enhance the four real business experiences: customer, employee, product, and brand. Over 18,750 companies use Qualtrics worldwide to listen, analyze, and act on experience data (X-data™)—the emotions, beliefs, and intentions that tell you why things are occurring and what to do. The platform is a system of activities that assists organizations in attracting customers who stay longer and spend more, engaging workers who create a great culture, developing breakthrough products that people want, and building a brand that people care about.