BUYER INTENT DATA
TechTarget | September 30, 2022
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that it has launched Priority EngineTM for Healthcare to help sales and marketing teams leverage its proprietary prospect-level intent data to fuel more opportunities and pipeline with buying groups at top companies across the healthcare industry. This new offering provides direct access to Xtelligent Healthcare MediaTM (acquired in August 2021) and TechTarget’s combined opt-in audience of healthcare tech and business decision-makers in one SaaS solution delivering customized insights specifically for B2B organizations targeting healthcare.
“Being able to provide our customers with 1st party intent data on the largest healthcare technology and information audience on the web is a true game changer in our industry,” said Sean Brooks, Co-Founder, Xtelligent Healthcare Media. “Sales and marketing teams will now have direct access to entire healthcare buying teams, including Clinicians, Line of Business and IT Decision-Makers, to find more opportunities and accelerate technology deals.”
These new enhancements:
Add thousands of new accounts and 400,000+ new contacts into Priority Engine to provide better visibility into and opportunities to engage with full buying teams across the entire interconnected healthcare ecosystem, including: Providers, Health Systems, Payers, Pharmaceuticals, Life Sciences, Accountable Care Organizations and Federal/State Healthcare Agencies. This includes 90% coverage of health systems in the US.
Deliver increased access to opt-in business decision-makers directly involved with healthcare purchasing. Xtelligent Healthcare Media’s audience consists of more than 70% Business & Finance Executives and Clinicians who have critical involvement across healthcare technology purchases that are becoming increasingly complex.
Provide highly relevant, customized intent insights on topical interests, content consumption and vendor engagement of healthcare technology buyers at both the account and prospect-level to help marketing and sales teams to convert more opportunities and accelerate deals with better informed, personalized and timely outreach.
TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original editorial and vendor content spanning thousands of unique IT and business topics across TechTarget’s network of over 150 technology-specific websites and 1,125 channels. As enterprise technology buying teams grow and purchasing becomes more and more complex, we provide the information and resources to help every member of the team to research and make decisions.
Priority Engine for Healthcare helps TechTarget to continue to grow and help its customers succeed in a relevant adjacent market that includes high levels of purchasing complexity and buying dynamics.
“By expanding the amount of permission-based, relevant 1st party purchase intent data our customers have access to and delivering a full suite of marketing, sales and go-to-market services to engage real buyers, we help companies of all sizes achieve better results at scale in this market,” said Michael Cotoia, CEO, TechTarget. “As a leader in coverage of B2B enterprise tech for more than 20 years – combined with working very closely with our almost 3,000 customers – TechTarget has unique visibility into the buying dynamics across every major sector of the market. Our experience positions us well to bring our model to adjacent vertical markets with similar attributes to enterprise B2B tech – long/complex-sales cycles, large purchases, multiple members of the buying team and a strong need for 1st party data to enable marketers and sellers – just as we have done in Healthcare.”
For more information on TechTarget Priority Engine, visit www.techtarget.com/Priority-Engine.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
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TARGETED ACCOUNT STRATEGY
Anteriad, TransUnion | September 26, 2022
Anteriad today announced a new collaboration with TransUnion. Through the collaboration, Anteriad’s audience data will be available through the TruAudience® Data Marketplace, enabling B2B advertisers to reach more in-market prospects with more relevant marketing across growth channels including connected TV, streaming audio and in-game advertising.
Powered by a three-dimensional view of people, households and devices, TruAudience solutions provide scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. The TruAudience Data Marketplace is a leading destination for buyers and sellers of third-party audiences to activate targeting across streaming media advertising channels.
Anteriad partners with the world’s largest B2B marketers across a variety of verticals including technology, fintech, healthtech, IT, logistics and martech. Anteriad targeting products are highly customized across Account Based Marketing (ABM), B2B intent, and key technographic and firmographic traits, and are built for precision at scale by keying off company location rather than domain. The TruAudience Data Marketplace is seamlessly integrated into this unique approach, extending the B2B reach into connected homes and to consumers across myriad devices.
“B2B media buyers and sellers want the ability to transact on Connected TV and streaming audio with precision targeting at scale,” said Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. “By providing access to Anteriad data in the TruAudience Data Marketplace, B2B marketers and publishers can provide the right messages to the right audiences at the right time.”
“CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad.
“CTV and streaming audio are valuable advertising channels for B2B marketers looking to differentiate from their competition. With the TransUnion partnership, they can access Anteriad’s highly relevant data to accurately reach their audiences in a new context that can move more leads down the funnel,” said Todd Love, Chief Commercial Officer at Anteriad.
About Anteriad
For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at https://www.anteriad.com
About TransUnion
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people. http://www.transunion.com/business
About TruAudience by TransUnion
Powered by a three-dimensional view of people, households and devices, TruAudience® solutions provides precise, scalable identity to enable audience targeting and consumer engagement across offline, digital and streaming environments. To learn more, visit http://www.truaudience.com
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ACCOUNT BASED DATA
6sense | September 26, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, today announced that 6sense’s family of products were recognized for a total of 129 awards in the G2 Fall 2022 Reports. 6sense Revenue AI™ earned 67 top awards, receiving 49 Leader awards and was listed across 11 categories as a Leader for the fourth consecutive reporting period.
Slintel and Saleswhale, both 6sense companies, earned 61 awards for this Fall G2 report, including 11 Leader and 22 High Performer awards. Slintel was ranked as a Leader or High Performer in seven categories. Saleswhale was also ranked as a High Performer in three categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants.
The G2 Fall Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert.
“Our significant presence on these grids every quarter demonstrates how much we care about our clients’ success and why we prioritize providing a world-class success team for their go-to-market strategies,” said Sanjay Kini, 6sense’s Chief Customer Officer.
“Our significant presence on these grids every quarter demonstrates how much we care about our clients’ success and why we prioritize providing a world-class success team for their go-to-market strategies,” said Sanjay Kini, 6sense’s Chief Customer Officer. “Big data and AI are essential for delivering results quarter after quarter, as predictability in revenue generation is more crucial than ever in these times.”
The following are some of the highlights from verified customer feedback on the G2 platform:
“6sense made our paid media targeting more efficient – 6sense has made our targeting on LinkedIn much more efficient. We are now able to target prospects throughout the funnel with confidence that the correct ad is being served to them.”
“Valuable insights – I use this tool every day in my Business Development (sales) role. The platform delivers insights that help determine the best places to direct my cold outreach, and gives me confidence in doing so.”
“Game Changer for our B2B SaaS Marketing/Sales Strategy – The platform is very easy to use and offers enough options to personalize intent to our target audience/accounts, even in a very niche market. Customer success team is also top-notch.”
6sense was listed as a Leader in 11 G2 Fall 2022 Grid categories:
Account-Based Advertising Software
Account-Based Analytics Software
Account-Based Orchestration Platform
Account Data Management Software
Buyer Intent Data Tools
Lead Scoring Software
Lead Intelligence Software
Market Intelligence Software
Marketing Account Intelligence Software
Marketing Analytics Software
Sales Intelligence Software
Slintel, a 6sense company, was listed as a Leader or High Performer in seven Fall 2022 Grid categories:
Lead Scoring Software
Lead Intelligence Software
Market Intelligence Software
Buyer Intent Data Tools
Sales Intelligence Software
Lead Capture
Competitive Intelligence
Saleswhale, a 6sense company, was listed as a High Performer in three Fall 2022 Grid categories:
Conversational Marketing
AI Sales Assistant
Intelligent Virtual Assistants
G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores.
About 6sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.
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