BUYER INTENT DATA
EIN News | June 01, 2023
Enterprise businesses and online publications can now obtain demographic, firmographic, and B2B interest data on website visitors. That’s thanks to a low-latency solution from Bombora called Visitor Insights (VI) with Real-Time Capabilities, the company announced today. At the same time, Bombora has begun a search for customers for its pilot program who will receive first access to a new solution, called Bombora Company Surge® Signals, or Signals, for short.
VI with Real-Time Capabilities is the only first-party visitor tag that connects visitors to Bombora’s proprietary Intent data so enterprises and publishers can conduct powerful on-site advertising while simultaneously analyzing their visitors to personalize the content shown and prove value to advertisers.
Signals will enable customers to create target account lists showing Intent that will incorporate sophisticated, proprietary algorithms using Company Surge® data, the user’s goals, and other custom inputs by the user. This new solution integrates results from the user’s Bombora Historical Buyer’s Journey Analysis, delivering insights that are easier to access and apply to their sales and marketing campaigns.
“We tested the competitors, and Bombora’s Visitor Insights performed the best,” said Snowflake Senior Director of Account-Based Marketing Hillary Carpio. “Our marketing intelligence teams appreciate the ability to enable site personalization with enriched visitor data, and particularly the enhancement of the sales signal: The power to know when your active prospects are on your website — at that moment.”
VI with Real-Time Capabilities helps companies accomplish a number of tasks. Among them:
Build and Deliver Audiences: Within Bombora’s Digital Audience Builder, companies can combine VI with Real-Time Capabilities data with Company Surge® data to create targeted ads using even more data points
Historical Visualization for Analysis: Companies can view historical first party data alongside third party data to better understand visitor interest and build stronger account-based campaigns
Javascript response to page: The tag shows companies which topics a particular visitor consumed, enabling the company to feed that data into a third-party tool to learn not just which topics interest them but exactly which pages contain content on those topics and should be used to personalize the homepage to each visitors’ exact interests
“Every business with a website wants to know who’s visiting and why,” said Bombora President Mark Connon. “As it gives new powers to B2B sales and marketing teams, Bombora continues to innovate to serve the growing needs of its enterprise and publishing partners. And as our team creates the next big intent solution, Company Surge® Signals, we welcome the pilot participants who can help us perfect it and shape the future of Intent data.”
To learn more about VI with Real-Time Capabilities, email sales@bombora.com or register for the upcoming webinar. To inquire about the pilot program for Company Surge® Signals, email ethornhill@bombora.com.
About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
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ABM ACCOUNTS
Business Wire | June 01, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has released new and enhanced product features to help businesses unlock insights, engage customers, and win faster.
Generative AI Revolutionizes Meeting Follow-Up and Prospect Engagement
Post-Meeting Briefs within Chorus, ZoomInfo’s conversation intelligence platform, use generative AI to provide users with easily digestible and comprehensive post-meeting summaries that:
Capture key moments from the meeting and generate a list of action items.
Deliver the most relevant points and follow-up items to the user’s inbox minutes after the meeting ends.
Allow participants to focus on the conversation and pain points, rather than note-taking.
ZoomInfo has also released several more updates and improvements to its go-to-market platform.
Improved Workflows Automate Sales and Marketing Processes
Workflows, a feature that automates sales and marketing processes based on buying insights, now enables users to leverage a comprehensive list of proven, preset plays, or develop their own customized plays to suit their business’ needs. Now sales and marketing teams can:
Improve processes through advanced automated actions that scale.
Effortlessly configure and customize plays through a user-friendly interface that unlocks greater efficiency.
Engage, Now Embedded in SalesOS, Streamlines Prospecting
ZoomInfo has streamlined the sales prospecting process by making Engage, ZoomInfo’s sales engagement solution, available directly within SalesOS. This enables users to:
Automatically refine prospect searches against existing engagement activity and quickly call, email, or push a contact into a multi-touch campaign without switching apps.
Track call and email history, eliminating any confusion around which contacts their team has communicated with.
RingLead-Snowflake Connector Empowers Operations Teams
ZoomInfo’s new RingLead-Snowflake Connector allows operations team members without technical backgrounds to work autonomously with ZoomInfo's data within their company’s Snowflake instances. Now operations teams can:
Modernize their data management processes.
Automatically create new records and enrich existing records in Salesforce using both first- and third-party data in Snowflake.
Automatically enrich Snowflake tables with multiple third-party data sources, without the need for custom code.
Meaningfully Improved Match Rates for Intent Data
ZoomInfo also released machine learning-based Inferred models to enhance the quality of its Intent data, including millions of additional IP to company matches and increased Intent signal collection for companies.
“ZoomInfo is using generative AI and automation to reimagine how businesses go to market,” ZoomInfo Chief Product Officer Dominik Facher said. “This cutting-edge technology will drive better outcomes for our customers by helping them save time and do their jobs more efficiently.”
For more information about how ZoomInfo helps businesses go to market, visit zoominfo.com.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
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BUYER INTENT DATA
GlobeNewswire | May 31, 2023
Global B2B marketing solution provider Anteriad today announced that they have been named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. In the report, Forrester notes that Intent Data Providers included “must demonstrate their proprietary means of collecting either second- or third-party intent signals. Forrester did not include pure data aggregators or resellers that don’t offer proprietary data.” Forrester notes that companies should look for providers that meet the distinct needs of their marketing and sales use cases, offer incremental insights with unique collection methodologies and align with their geographic coverage requirements.
Anteriad earned a 5, the highest possible score, in seven criteria including:
Innovation
Data security and compliance
Accuracy and noise filtering
Data delivery
The Forrester report evaluated the 14 most significant Intent Data providers against current offering, strategy and market presence criteria to help marketers to identify the companies most aligned with their needs. Forrester notes that, “Anteriad is a full-service marketing execution partner leveraging diverse intent signals.” The Forrester report also states that Anteriad’s “diverse set of captured intent signal types, advanced noise filtering, strong options for data delivery, and outstanding achievement in data security and privacy certifications strengthen its current offering.”
Forrester also writes, “Innovation is a strength, including advancements in future-proofed, compliant capture of their proprietary signals, a strong B2B identity graph, and a clear strategy for enabling customers to leverage intent in increasingly mature ways.” The report continues, “Reference customers highlighted its service and support, data accuracy, and level of granular detail available in its campaign targeting.”
“We believe that being named a Strong Performer validates our diverse intent signals, data quality and accuracy. This Forrester Wave for Intent Data Providers highlights for us our focus on bringing innovative and effective solutions to our customers. We continue to add breadth and depth, as well as global coverage, to our offering while maintaining our focus on quality and accuracy, giving B2B marketers more opportunities to get in front of their next customers faster,” said Rob Sanchez, CEO at Anteriad.
About Anteriad
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
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