Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

More C-Suite on deck

Customize and target content based on the buyer's journey, says Mark Ogne, CMO at MRP

Media 7 | June 27, 2022

Personalization is one of the key aspect of ABM, however it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

Read More

'SaaS today is characterized by speed and quality' says Assaf Eisenstein, Co-Founder at Lusha

Media 7 | April 8, 2022

Assaf Eisenstein, Co-Founder & President at Lusha elaborates on their simple yet powerful self-service products curated for B2B salespeople. Read on to know more about his thoughts on the impact of automation on the B2B landscape and the challenges he sees on the horizon for the industry.

Read More

Intent data can highlight your target accounts' problems and interests, says Marc Laplante, CEO and Co-Founder at Intentsify

Media 7 | March 21, 2022

Marc Laplante, CEO and Co-Founder at Intentsify, gives us a preview into a world without third-party cookies, a data-driven marketing industry, and the growing importance of intent data. Read on to find out how Intensify makes intent data more actionable for marketing and sales teams.

Read More

Customize and target content based on the buyer's journey, says Mark Ogne, CMO at MRP

Media 7 | June 27, 2022

Personalization is one of the key aspect of ABM, however it can be challenging when it comes to multi-channel messaging. Mark Ogne, CMO at MRP, sheds light on the transformation in B2B space, personalization in ABM and provides a vision for a substantial ABM strategy.

Read More

'SaaS today is characterized by speed and quality' says Assaf Eisenstein, Co-Founder at Lusha

Media 7 | April 8, 2022

Assaf Eisenstein, Co-Founder & President at Lusha elaborates on their simple yet powerful self-service products curated for B2B salespeople. Read on to know more about his thoughts on the impact of automation on the B2B landscape and the challenges he sees on the horizon for the industry.

Read More

Intent data can highlight your target accounts' problems and interests, says Marc Laplante, CEO and Co-Founder at Intentsify

Media 7 | March 21, 2022

Marc Laplante, CEO and Co-Founder at Intentsify, gives us a preview into a world without third-party cookies, a data-driven marketing industry, and the growing importance of intent data. Read on to find out how Intensify makes intent data more actionable for marketing and sales teams.

Read More

Related News

ACCOUNT BASED DATA

Sisense Inc. Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Sisense | September 29, 2022

Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s agnostic, data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics Integration & Modeling Identity & Enrichment Activation & Measurement Business Intelligence Data Science & Machine Learning The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Sisense’s strong performance and innovative approach within Snowflake qualified them as one to watch in the BI and Analytics categories due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.” Sisense Inc. was identified in Snowflake’s report as a ‘one to watch’ in Analytics and Business Intelligence “Being recognized as a company to watch in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Sisense demonstrates for our joint customers,” Scott Castle, Sisense Chief Strategy Officer said. “We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.” The smallest insights can drive large-scale business decisions. Sisense’s goal is to empower business leaders with a simple, streamlined process of getting the answers they need to get business done. Sisense believes that in order to make better-informed business decisions, we need to remove the barriers between questions and answers where end users work. Because once there is a clear path to clear answers, business leaders can better understand their world and gain the necessary knowledge to take action in it. Through the deep integration of Sisense’s analytical engine and live data models with the elasticity and power of Snowflake, Sisense Fusion delivers insights embedded into products, business workflows and productivity tools knowledge workers use every day. We are not delivering solutions for BI, we are helping people find answers. By streamlining the process of accessing insights, business leaders can gain the necessary knowledge to take critical action in a matter of minutes. This is how business decisions get made–confidently. Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences. About Sisense Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, six years in a row. Visit us at www.sisense.com and connect with us on LinkedIn, Twitter, and Facebook.

Read More

ABM ACCOUNTS

Optimizely Kicks Off Flagship Opticon Conference

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. Optimizely will present 45 breakout sessions and 20 15-minute theatre sessions, and host over 20 client speakers throughout the event – including senior marketers from Venmo, Zoom, New Era, Tapestry and more. Today, Optimizely will also host a series of certification trainings for attendees to improve their digital marketing and experimentation skillsets, including: Get Started with Optimizely Full Stack Experimentation Experimentation Strategist Certification Prep and Exam Attempt Content Cloud Developer Certification Exam Optimizely would like to thank its event sponsors for Opticon 2022 including: Diamond sponsors: Microsoft, Google Cloud Platinum sponsors: Verndale, Siteimprove, Hero Digital, Valtech Gold sponsors: Niteco, Rightpoint, XCentium, UNRVLD, Perficient, Contentsquare, Digizuite Silver sponsors: The C2 Group, Whereoware, Annex Cloud, Glassbox, Quantum Metric, UserTesting, Fullstory Support: Heap After the conclusion of the flagship event, Opticon will be going on tour. On November 4, 2022, Optimizely will host Opticon London thanks to sponsors Microsoft, Google Cloud, Valtech and Siteimprove. Opticon Stockholm will take place on November 8, 2022, sponsored by Microsoft, Google Cloud, Valtech and Contentsquare. Learn more about the Opticon 2022 session line-up, certifications, and sponsors here. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

Read More

ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

Read More

ACCOUNT BASED DATA

Sisense Inc. Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

Sisense | September 29, 2022

Sisense Inc. today announced that it has been recognized as a One to Watch in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s agnostic, data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include: Analytics Integration & Modeling Identity & Enrichment Activation & Measurement Business Intelligence Data Science & Machine Learning The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “Sisense’s strong performance and innovative approach within Snowflake qualified them as one to watch in the BI and Analytics categories due to their demonstrated customer success. We look forward to observing their continued momentum in empowering our joint customers.” Sisense Inc. was identified in Snowflake’s report as a ‘one to watch’ in Analytics and Business Intelligence “Being recognized as a company to watch in Snowflake’s inaugural Modern Marketing Data Stack report is a testament to the dedication Sisense demonstrates for our joint customers,” Scott Castle, Sisense Chief Strategy Officer said. “We look forward to continuing to partner with Snowflake to create innovative approaches that empower our customers to adopt a best-of-breed marketing data stack to advance their business and serve their customers.” The smallest insights can drive large-scale business decisions. Sisense’s goal is to empower business leaders with a simple, streamlined process of getting the answers they need to get business done. Sisense believes that in order to make better-informed business decisions, we need to remove the barriers between questions and answers where end users work. Because once there is a clear path to clear answers, business leaders can better understand their world and gain the necessary knowledge to take action in it. Through the deep integration of Sisense’s analytical engine and live data models with the elasticity and power of Snowflake, Sisense Fusion delivers insights embedded into products, business workflows and productivity tools knowledge workers use every day. We are not delivering solutions for BI, we are helping people find answers. By streamlining the process of accessing insights, business leaders can gain the necessary knowledge to take critical action in a matter of minutes. This is how business decisions get made–confidently. Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences. About Sisense Sisense goes beyond traditional business intelligence by providing organizations with the ability to infuse analytics everywhere, embedded in both customer and employee applications and workflows. Sisense customers are breaking through the barriers of analytics adoption by going beyond the dashboard with Sisense Fusion – the highly customizable, AI-driven analytics cloud platform, that infuses intelligence at the right place and the right time, every time. More than 2,000 global companies rely on Sisense to innovate, disrupt markets and drive meaningful change in the world. Ranked as the No. 1 Business Intelligence company in terms of customer success, Sisense has also been named one of the Forbes’ Cloud 100, The World’s Best Cloud Companies, six years in a row. Visit us at www.sisense.com and connect with us on LinkedIn, Twitter, and Facebook.

Read More

ABM ACCOUNTS

Optimizely Kicks Off Flagship Opticon Conference

Optimizely | October 04, 2022

Optimizely, the leading digital experience platform (DXP) provider, today kicks off its annual Opticon conference in San Diego. Inspired by the explosive growth of technologies and digital transformations, Opticon is bringing together leaders of technology, media, business, and brands for three days of inspiring conversations on the evolutions and innovations shaping the future of digital experiences. During the event, attendees will learn practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall business goals. Optimizely will present 45 breakout sessions and 20 15-minute theatre sessions, and host over 20 client speakers throughout the event – including senior marketers from Venmo, Zoom, New Era, Tapestry and more. Today, Optimizely will also host a series of certification trainings for attendees to improve their digital marketing and experimentation skillsets, including: Get Started with Optimizely Full Stack Experimentation Experimentation Strategist Certification Prep and Exam Attempt Content Cloud Developer Certification Exam Optimizely would like to thank its event sponsors for Opticon 2022 including: Diamond sponsors: Microsoft, Google Cloud Platinum sponsors: Verndale, Siteimprove, Hero Digital, Valtech Gold sponsors: Niteco, Rightpoint, XCentium, UNRVLD, Perficient, Contentsquare, Digizuite Silver sponsors: The C2 Group, Whereoware, Annex Cloud, Glassbox, Quantum Metric, UserTesting, Fullstory Support: Heap After the conclusion of the flagship event, Opticon will be going on tour. On November 4, 2022, Optimizely will host Opticon London thanks to sponsors Microsoft, Google Cloud, Valtech and Siteimprove. Opticon Stockholm will take place on November 8, 2022, sponsored by Microsoft, Google Cloud, Valtech and Contentsquare. Learn more about the Opticon 2022 session line-up, certifications, and sponsors here. About Optimizely At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Building sophisticated solutions has never been simpler. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Toyota, Santander, eBay, KLM and Mazda, enrich their customer lifetime value, increase revenue and grow their brands. Learn more at optimizely.com.

Read More

ACCOUNT BASED EXECUTION

Uberflip Recognized in an Impressive 41 G2 Fall 2022 Reports

Uberflip | September 27, 2022

Uberflip, the leading cloud-based content experience platform (CEP), today announces it has been named to 41 G2 Fall 2022 reports with recognition as a leader in four G2 grid reports. The G2 Grid® Reports are a result of real user ratings and reveal which solutions have the most satisfied customers and largest market presence. "The recognition that comes with being a leader in content experience in the G2 Grids is impactful because they represent the true feelings of customers," says Jason Dea, vice president of product at Uberflip. "We're hyper-focused on providing innovative solutions to create engaging, relevant content experiences at scale for each stage of the buyer journey for our customers. The fact that so many are finding value is extremely rewarding." Specifically, Uberflip was called out as a leader in the following reports: Enterprise Grid® Report for Account-Based Web and Content Experiences Enterprise Grid® Report for Content Experience Platforms Momentum Grid® Report for Content Experience Platforms Grid® Report for Content Experience Platforms "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. "Recognition from customers shows us we're on the right path and gives me even more confidence that what we're building next will continue to delight our customers and expand our nascent market". "Having founded the Content Experience movement and watching it take flight over the past few years has been extremely rewarding," said Yoav Schwarz, co-founder and CEO of Uberflip. To learn more about what real users have to say, or to leave your own review of Uberflip on G2's review page, please visit https://www.g2.com/products/uberflip/reviews. About Uberflip Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time. For more information, visit uberflip.com.

Read More