Account Based Data
GlobeNewswire | January 08, 2024
Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent (the “LOI”) to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation.
With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters.
“IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said Joe Davy, CEO and Founder of Banzai. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.”
Compelling Strategic and Financial Benefits
Profitable growth business: IGLeads is a highly profitable, rapidly growing business that Banzai can leverage to drive additional scale and acquisition opportunities.
Complementary product offering: Banzai intends to integrate IGLeads’ all-in-one lead generation platform to better serve existing customers with cross-sell opportunities.
Highly rated: IGLeads has close to 1,000 customers and is one of the top-user-rated lead generation solutions with a 4.7 star rating on TrustPilot.
Brandon King, CEO and Founder of IGLeads commented: “Getting IGLeads to this point is a testament to the hard work and success of our team, and we believe IGLeads would be a notable addition to the Banzai platform and to Banzai’s customers. We are excited to pursue an opportunity to join Banzai and support the progression of their award-winning innovation initiatives that are working to democratize data in the MarTech space.”
About Banzai
Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/
About IGLeads
IGLeads.io, established in 2021, provides innovative solutions in social media and B2B scraping across multiple platforms, offering an efficient lead generation service without the need for logins or proxies. Our team of experts is committed to excellence, customer satisfaction, and integrity. We pride ourselves on staying ahead of industry trends and adapting to meet our clients' diverse needs in the Technology SaaS sector. As a leader in this field, we offer tailored support for businesses of all sizes, aiming to drive success and growth through effective lead generation.
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Account Based Data
GlobeNewswire | January 10, 2024
DemandScience, a leading B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned 50 awards in G2’s Winter 2024 reports. This is the second consecutive quarter DemandScience has won 50 or more G2 awards. Highlights include: four Fastest Implementation awards, three Easiest To Do Business With awards, four Momentum Leader awards, nine Leader and 30 High Performer awards.
“Winning 50 G2 awards across our product portfolio underscores DemandScience’s ability to partner with our customers at any point in their demand generation campaign lifecycle to help them exceed their goals and realize a quantifiable ROI – which is vitally important during these times when marketers are expected to do more with less,” said Peter Cannone, Chair and CEO of DemandScience. “We value each and every customer and are especially proud of these G2 awards because they are based on verified reviews from real users of our solutions.”
DemandScience’s Winter 2024 G2 awards are both global and regional, including wins in the Americas, EMEA, and APAC.
Examples of recent, verified customer reviews of DemandScience on the G2 platform:
“The level of knowledge and attention the team provides is exceptional.” “They are very flexible, quick to respond and are thorough from beginning to end. I enjoy having a full program that provides the level of insight and lessons learned once the program wraps up. I’d recommend…”
“DemandScience - A win for Lead Gen.” “DemandScience is the best way to get highly qualified MQA (Marketing Qualified Accounts) using content syndication campaigns…”
“Klarity by DemandScience is the wind beneath my wings.” “Klarity has been an invaluable and versatile tool for our Growth Marketing team. We have been able to use it in a variety of ways including database building, pulling in specific segments to run campaigns to, and identifying target audiences for us to run in both content syndication and display with DemandScience.”
DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 25 awards:
Award
Report
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Web and Content Experiences
Easiest To Do Business With
Relationship Index for Enterprise Account-Based Advertising
Easiest To Do Business With
Relationship Index for Mid-Market Buyer Intent Data Providers
Fastest Implementation
Implementation Index for Mid-Market Account-Based Advertising
Momentum Leader
Momentum Grid Report for Account-Based Web and Content Experiences
Momentum Leader
Momentum Grid Report for Account-Based Advertising
Momentum Leader
Momentum Grid Report for Buyer Intent Data Providers
Momentum Leader
Momentum Grid Report for Lead Capture
Leader
Grid Report for Lead Capture
Leader
Enterprise Grid Report for Lead Capture
Leader
Small-Business Grid Report for Lead Capture
Leader
Americas Regional Grid Report for Lead Capture
Leader
EMEA Regional Grid Report for Lead Capture
Leader
Europe Regional Grid Report for Lead Capture
Leader
United Kingdom Regional Grid Report for Lead Capture
Leader
Enterprise Americas Regional Grid Report for Lead Capture
Leader
Small-Business Americas Regional Grid Report for Lead Capture
High Performer
Grid Report for Account-Based Advertising
High Performer
Grid Report for Buyer Intent Data Providers
High Performer
Enterprise Grid Report for Buyer Intent Data Providers
High Performer
Mid-Market Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Buyer Intent Data Providers
High Performer
Americas Regional Grid Report for Marketing Account Intelligence
High Performer
Europe Regional Grid Report for Account-Based Advertising
High Performer
Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers
Klarity by DemandScience, the company’s B2B marketing and sales Account Intelligence tool for building, sharing, and prioritizing contact lists has won 25 awards:
Award
Report
Fastest Implementation
Implementation Index for Small-Business Lead Intelligence
Fastest Implementation
Implementation Index for Marketing Account Intelligence
Fastest Implementation
Implementation Index for Sales Intelligence
High Performer
Small-Business Grid Report for Marketing Account Intelligence
High Performer
Small-Business Grid Report for Sales Intelligence
High Performer
Americas Regional Grid Report for Lead Intelligence
High Performer
Americas Regional Grid Report for Sales Intelligence
High Performer
EMEA Regional Grid Report for Lead Intelligence
High Performer
EMEA Regional Grid Report for Sales Intelligence
High Performer
Europe Regional Grid Report for Lead Intelligence
High Performer
Europe Regional Grid Report for Sales Intelligence
High Performer
United Kingdom Regional Grid Report for Lead Intelligence
High Performer
United Kingdom Regional Grid Report for Sales Intelligence
High Performer
Asia Regional Grid Report for Marketing Account Intelligence
High Performer
India Regional Grid Report for Marketing Account Intelligence
High Performer
Asia Pacific Regional Grid Report for Marketing Account Intelligence
High Performer
Mid-Market EMEA Regional Grid Report for Sales Intelligence
High Performer
Mid-Market Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business Americas Regional Grid Report for Lead Intelligence
High Performer
Small-Business Americas Regional Grid Report for Sales Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Lead Intelligence
High Performer
Small-Business EMEA Regional Grid Report for Sales Intelligence
High Performer
Small-Business Europe Regional Grid Report for Lead Intelligence
High Performer
Small-Business Europe Regional Grid Report for Sales Intelligence
High Performer
Small-Business United Kingdom Regional Grid Report for Sales Intelligence
“Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces.
For more information on G2 Research Scoring Methodologies, visit here. Learn more about what real users have to say at G2’s DemandScience page and Klarity by DemandScience page.
About DemandScience
DemandScience is the premier B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies, machine learning and data science innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram.
About G2
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.
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Buyer Intent Data
PRWeb | January 11, 2024
Integrate, a leading B2B marketing demand management platform, today announced the launch of Pipeline360, its media arm that offers an all-in-one integrated media solution for content syndication, account intelligence enhancement, and digital advertising. Pipeline360 incorporates what was previously known as the Integrate Lead Generation Marketplace with multichannel, full-funnel, global campaign management, including real-time analytics, lead validation and standardization, and enhanced segmentation.
In "The 2024 State of B2B Pipeline Growth" survey conducted by Pipeline360 and Demand Metric, 80% of B2B marketers report getting new qualified leads is mission critical or an urgent priority, yet 53% of B2B marketers report not being able to meet their pipeline goals. Additionally, an overwhelming 93% of B2B marketers say that data compliance and accuracy is a priority at their company.
"This gap in marketers' ability to meet pipeline goals underscores the complex intersection of challenges B2B marketers face today - budget constraints alongside rising targets, a convergence of brand and demand, all while facing heightened scrutiny on data privacy," said Jeremy Bloom, co-founder and CEO of Integrate. "We developed Pipeline360 to provide our customers with a flexible solution that makes it easy and seamless to generate a robust pipeline enriched with high quality leads. This complements our SaaS platform's capability to connect, govern, and measure performance across multiple demand channels."
"The 2024 State of B2B Pipeline Growth" survey found that the #1 challenge in marketing today is budget constraints (50%) followed by economic slowdown (40%) and impossible targets (32%). In response, B2B companies are adapting to fewer resources by consolidating teams and/or job responsibilities (79%), cutting travel budgets (33%), and relying on agencies (33%).
The survey also found that 61% of B2B marketers who use content syndication were able to reach their goals as compared to 45% for those who do not use content syndication.
However, the survey also found that 37% of respondents have not considered using content syndication for lead generation, 38% don't know what content syndication is, and 35% don't understand how it works.
"These data suggest that more than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they're losing out on pipeline and revenue," said Tony Uphoff, President, Pipeline360. "That's why we created Pipeline360 - to support marketers to maximize the value of a multichannel approach, bring their brand and demand efforts together, and drive marketing pipeline in a scalable, compliant, and predictable way."
"The 2024 State of B2B Pipeline Growth" was conducted with global research and advisory firm, Demand Metric and surveyed 400+ B2B marketers across North America and the UK. The questions were fielded in Q4 of 2023 to unveil key challenges, investments, and priorities for demand marketers.
To learn more about "The 2024 State of B2B Pipeline Growth," please visit our blog, "B2B Marketing Trends: The Realities of B2B Marketing Pipeline Growth in 2024." To learn more about Pipeline360, please visit www.pipeline-360.com.
About Pipeline360
Powered by Integrate, a leading B2B marketing solutions provider, Pipeline360 solutions combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance.
Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today's B2B purchasing process. Customers include high-growth and enterprise organizations like Salesforce, Cisco, Dell, and VMware. For more information, please visit www.pipeline-360.com.
About Integrate
Integrate offers a cross-channel demand management SaaS platform for enterprise B2B demand and marketing operations teams. Integrate accelerates speed-to-business value through powerful integrations, delivers 100% marketable and compliant leads with trusted governance, and provides AI-powered insights to enhance and expedite smart decision-making. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their B2B marketing strategies. For more information, visit www.integrate.com or engage with us on LinkedIn, Facebook, X and Instagram.
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