ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
ACCOUNT BASED DATA
Demandbase | December 20, 2022
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announces its new Workspaces capability that allows customers to configure account partitions for their business units, keeping data and activities separated. This move helps sales and marketing teams save time, reduce confusion, and strengthen security by only showing the data relevant to specific business units.
Workspaces is more than just filtering the data to a specific business unit. Workspaces creates partitions in the data so that teams within that workspace only work with the data assigned to them. It allows different teams to execute GTM strategies specific to their business units without fear of impacting other business units, which is especially important in today's complex, multi-product and multi-region countries.
"Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase.
"Large enterprises have complex solution portfolios that leverage different go-to-market motions. To manage this complexity and ensure data privacy and security, they need flexible technology solutions that adapt to their businesses," says Brewster Stanislaw, chief product officer at Demandbase. "Workspaces does exactly this by allowing them to containerize their data to ensure only the relevant teams have access. Demandbase is the only GTM platform that supports true data containerization for business units and product lines. We know how important this is to our enterprise customers and we're excited to deliver this enhanced flexibility and continued innovation for them."
Other capabilities within the platform that can be tailored by business unit include lists, filters, and reports, as well as the ability to configure intent, users, views, permissions, and subscriptions. Single users will be able to work in Workspaces, while administrators and managers will have the additional benefit of seeing a global, rolled-up view. This empowers them to effectively manage across the business units for which they are responsible.
"At AMD, our diverse product portfolio means we might have distinct opportunities with an account across various business units," said Pascal Liebart, Data Center Marketing Director at AMD. "Previously, we were unable to differentiate signals across segments, so we couldn't get the most out of the Demandbase platform. With this new release, we can better configure our instance, resulting in clearer indicators and a more agile sales enablement process."
To request a demo, please visit https://www.demandbase.com/demo-request/.
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That's Smarter GTM™.
ACCOUNT BASED DATA, TARGETED ACCOUNT STRATEGY
Demandbase | December 08, 2022
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are driving more business using fewer resources by leveraging the Demandbase One go-to-market platform. Here are a few of their 2022 success stories:
Doing More with Less
Deep Instinct became a Demandbase customer when they were switching to a modern account-based approach and needed a platform with flexible, core logic and data they could trust. Since implementing Demandbase One, the company has raised sales development representative (SDR) calls-to-conversations ratio by 333%, increased conversations-to-meetings by 269%, and has seen pipeline soar more than 900% year-over-year. With Demandbase, “We’re simply smarter, better, people,” said Theresa Woodiel, Deep Instinct’s director of ABM and integrated marketing. “And when you think about the efficiency and effectiveness, it was shocking the amount of people’s resources, time, and money spent before we plugged in Demandbase.”
Benefitting From a True Partnership
Folloze began using Demandbase One to create and execute an account-based plan to reach the right buyers at the right time — efficiently. Since then, their ABM program has generated 75% of the company’s pre-pipeline and pipeline, doubled their pipeline goal in Q1, and reduced their time to close. Bretton Hoekwater, the company’s growth marketing and analytics manager, credits the strong relationship between Folloze and Demandbase with much of their success, emphasizing the importance of finding a partner and not a vendor.
Exceeding Industry Benchmarks with Account-Based Advertising
Diebold Nixdorf uses Demandbase One including Advertising, starting with the platform when they needed to engage buyers in North America who were not currently doing business with them. The team became ABX (account-based experience) certified through the Demandbase Academy and has systematically been implementing an account-based approach. Their results have been spectacular, achieving 100% reach, engaging 83% of target accounts (including 64.9% for the first time), and increasing CTRs by 850% over the industry benchmark. As Jenny Reed, Diebold Nixdorf’s senior manager of global marketing put it: “If I lost Demandbase, I would lose an incredibly effective tool in my toolbox, because it’s really proving to be efficient and productive for us.”
Scaling their ABM
Thales came to Demandbase when the team wanted a single source of truth for sales and marketing, with intent and engagement data and the ability to identify which accounts were visiting their website (beyond their own first-party data). They also needed the tools and integrations to automate and scale ABM, all of which they found in Demandbase One (ABX) with Advertising. Thales has since achieved 4X industry average click-through rates (CTRs), re-engaged 50% of their disengaged target account list, and doubled their number of marketing qualified accounts (MQAs). “The advertising is great, but the functionality we love the most is orchestration,” said Elsa Toutlemonde, Thales’ account-based marketing manager EMEA. “Dynamic lists that automatically refresh in Linkedin — really love that one!”
“We’re helping sales and marketing teams work smarter, not harder, with our platform,” says Jon Miller, chief marketing officer of Demandbase. “Seeing success stories like these roll in from our esteemed customers tells us that we’re achieving this goal. We’re so proud of how strategic these companies are, and how much intentionality they’re putting into their go-to-market plans and execution. They deserve their time in the spotlight, and we look forward to celebrating their future success along with that of many other customers.”
“We’re helping sales and marketing teams work smarter, not harder, with our platform,” says Jon Miller, chief marketing officer of Demandbase.
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.