Buyer Intent Data
Demandbase | September 11, 2023
Demandbase launched a cutting-edge multi-language intent solution that supports more than 130 languages, including non-Latin alphabets.
The company already processes more than one trillion English intent signals per month, and the inclusion of non-English intent signals represents hundreds of billions of additional signals available to customers.
Using sophisticated natural language processing (NLP), this innovation enables B2B organizations to collect accurate intent signals from global markets, thus accelerating revenue generation and sales alignment.
Demandbase, a prominent Smarter go-to-market (GMT) company that leverages AI to assist B2B organizations in hitting their revenue goals has announced the introduction of an innovative multi-language intent solution. Utilizing advanced natural language processing (NLP), this ground-breaking solution supports 133 languages, including alphabets other than Latin. It enables B2B organizations to collect precise intent signals from global markets, thereby accelerating revenue generation and improving sales alignment.
Given that 46.1% of internet content is written in a language other than English, this substantially expands the company's intent offering. As the very first provider to offer non-English intent in such an extensive list of languages, Demandbase assists customers in identifying authentic buying signals from their target market, wherever their target market is in the world.
With a non-English focus, Demandbase supports the most extensively used online languages around the world, including Arabic, French, Danish, German, Hebrew, Japanese, Hindi, Korean, Spanish, Norwegian, and Swedish, among others. This solution offers multibyte assistance, which allows it to understand non-Latin characters. In addition, it utilizes natural language processing, which means it understands context and relevance, allowing the platform to not only assess one intent behavior over another but also reduce false positives while maximizing accuracy.
Marcelo Lima, Brand Marketing Coordinator at Comau do Brasil, said,
We are thrilled that Demandbase is now providing multi-language intent because we have seen how powerful Demandbase intent is in our English-speaking markets. Now we can tap into the significant Italian search volume and web traffic we have been seeing, and our marketing manager in Brazil will be over the moon to have Portuguese available.
[Source – Cision PR Newswire]
Demandbase already processes more than one trillion English intent signals per month, and the inclusion of non-English intent implies hundreds of billions of additional signals available to customers. This means the company can now act as a worldwide intent data supplier for its customers, leveraging its roughly 550,000 English and non-English keywords to stimulate more efficient and personalized sales and marketing actions across global markets.
Also, the Demandbase Piper B2B DSP will entirely utilize non-English intent. This will substantially boost the impressions of intent-based advertising that can be served in international markets. This makes all Demandbase campaigns even more targeted toward purchasing groups and ensures that digital marketers all over the world will reap the benefits of increased advertising effectiveness.
Brewster Stanislaw, Chief Product Officer at Demandbase, mentioned,
We have listened to our increasing international customer base and have delivered an incredible addition to our global Account Intelligence. This means that our customers can now target as accurately in non-English-speaking markets as they have been accustomed to in English-speaking markets, making their marketing and sales decisions more effective and accurate. It also means less waste in GMT efforts, increasing efficiency in budget, time, and resources.
[Source – Cision PR Newswire]
Demandbase | September 18, 2023
Demandbase secures 62 leadership positions in G2's Fall report categories, reaffirming its commitment to B2B excellence and innovation.
The company achieves the top spot in 12 reports and ranks among the top three in 56, highlighting the success of its AI-powered solutions in driving revenue objectives.
Demandbase makes its debut in regional Grid reports for the Americas and EMEA, securing the number one position in five categories essential to B2B success.
Demandbase, the AI-powered Smarter GTM company, has announced it has been named with 62 leadership positions in G2's highly esteemed Fall report categories. The announcement underscores Demandbase's commitment to driving excellence and innovation in the business-to-business domain. With a sweeping display of competence, Demandbase has secured the coveted top spot in 12 reports and prominently featured among the top three contenders in an impressive 56 reports. These achievements mark a resounding endorsement of Demandbase's AI-powered solutions that empower B2B organizations to achieve their revenue objectives effectively.
Demandbase has secured the number one position in five categories in the regional Grid reports for the Americas and EMEA, marking its debut in these prestigious rankings. This remarkable performance reiterates Demandbase's standing as an unrivaled leader in key domains essential to B2B success. The accolades extend across various categories, with Demandbase emerging as a clear leader in account-based advertising, account-based analytics, account-based orchestration platforms, account-based web & content experiences, and account data management for enterprises.
Adding to this impressive list is Demandbase's acknowledgment of 'Best Usability' and 'Easiest Admin.' These distinctions reflect Demandbase's unwavering dedication to delivering excellence across its suite of services and its relentless pursuit of providing value to its clients.
Jon Miller, Chief Marketing Officer at Demandbase, said,
We see the G2 Reports as customer proof that we're successfully delivering real business impact as well as transforming the way B2B companies go to market.
[Source – Cision PR Newswire]
Demandbase expressed its pride in the accomplishment and conveyed its commitment to maintaining customers' trust through continuous product innovations. Added Jon, these innovations encompass introducing the first-ever B2B-specific connected TV advertising solution and incorporating multi-language intent capabilities. These advancements enable B2B organizations to capture accurate intent signals from global markets spanning 133 languages.
In the G2 report, Demandbase One receives high praise from customers who appreciate its user-friendly interface, extensive insights, process automation capabilities, and seamless integration with other systems. Users find it invaluable for identifying and engaging key accounts, its account identification features and Salesforce integration simplifies it. Demandbase One is recognized as a game-changer, fostering sales and marketing alignment, enhancing visibility, improving business intelligence, and increasing marketing efficiency.
Buyer Intent Data
InMoment | September 25, 2023
InMoment, a prominent provider of Experience Improvement (XI) solutions, has announced that it has partnered with a worldwide leader in digital experience analytics, Contentsquare, to help businesses visualize customer experiences (CX) in order to add an additional layer of analysis and visualization for revealing digital experience behaviors.
Managing Director of InMoment North America, Mehul Nagrani, said,
In today’s world where consumers research brands and purchase products & services digitally, our collaboration with Contentsquare and their digital analytics tool suite combined with our text analytics and AI-powered platform is key to enabling businesses make even more informed decisions across all customer touch points.
[Source – Business Wire]
Nagrani stated that, together with their technology and expertise, they are poised to unlock new dimensions of user experience, and they cannot wait to see what the future holds.
InMoment's XI Platform and integrated CX strategy collect data signals from various sources and leverage award-winning AI-powered tools for richer analytics. Through their collaboration with Contentsquare, CX teams and marketers gain valuable insights into user behavior and in-page experiences for website and mobile app visitors. Contentsquare's suite of advanced digital experience analytics tools and Session Replay capabilities enable teams to identify specific pain points in the customer journey, facilitating quicker, data-driven actions to further enhance the customer experience.
Executive Vice President of Global Business Development & Partnerships at Contentsquare, Gilad Zubery, stated,
Contentsquare’s suite of advanced digital experience analytics tools is connected perfectly with InMoment’s, which drives business growth and value through an integrated customer experiences approach using AI and strategic expertise to assist businesses contextualize their data and prioritize their business efforts across the whole customer journey. We are very proud and thrilled about this partnership!
[Source – Business Wire]
The collaboration between InMoment and Contentsquare empowers businesses to gain a deeper understanding of user behaviors and issues beyond the digital experience. This enhanced insight enables them to make informed decisions about when and how to engage with customers effectively.
Headquartered in South Jordan, Utah, InMoment is a leading Experience Improvement (XI) solution provider. The company's mission revolves around assisting clients in enhancing experiences at the critical intersection of customer, employee, and business needs. At the core of their operations lies the connection of clients with their most essential priorities, accomplished through a distinctive fusion of data, technology, and human proficiency. Leveraging their cutting-edge technology platform, extensive domain knowledge, and worldwide teams of specialists, they bring a distinct emphasis on Experience Improvement (XI) to enable clients to seize pivotal moments.