CORE ABM
Perform[cb] | January 23, 2023
Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities.
With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools they need to grow client acquisition strategically. Dynamic custom reporting, click-and-conversion granular reporting, and drill-down reporting are among this new interface's highly anticipated reporting features.
With additional campaign analytics and transparency, unrivaled account support, and integrations for seamless operation, marketers can now tie their ROAS straight into Perform[cb]'s platform. This has been built into their existing award-winning technology suite, which includes a curated partner marketplace and patent-protected fraud prevention.
Lee Aho, EVP of Marketers, says, "Having an in-depth, client-focused tech stack sets Perform[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale - we refer to this as 'always-on ROAS'." He added, "As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers' KPIs."
(Source – GlobeNewswire)
Perform[cb]'s technology platform was launched in 2015 and has since evolved into the sophisticated platform that powers the company's Outcome Engine. With 175K data points examined every second and built on direct input from marketers and affiliate partners, this technology is an always-on solution matched with every brand's KPIs.
About Perform[cb]
Perform[cb] is one of the leaders in the outcome-based marketing industry, as it has been ranked the #1 CPA Network Worldwide since 2015 and is an award-winning affiliate management agency. It was founded in 2002 as Clickbooth. Its exponential organic growth enabled it to execute a series of strategic acquisitions, each providing distinct outcome-based marketing solutions for marketers and publisher partners. As a result, the outcome engine is the first full-funnel digital customer acquisition toolkit for marketers worldwide. The outcome engine completely reinvents how marketers acquire consumers by combining a brilliant customer acquisition platform (CAP) with a vast array of professional services and a meticulously curated marketplace.
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CORE ABM
Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.
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ACCOUNT BASED ANALYTICS, ACCOUNT BASED DATA
Bombora | January 19, 2023
On January 18, 2023, Bombora, the leading B2B intent data solutions supplier, was named as a leader in 5 G2 Winter 2023 Reports. For the eleventh consecutive marketing period, Bombora retained the "leader" position in the Grid® report for marketing account intelligence and the Grid® report for buyer intent data providers while maintaining the leadership position in the Grid® report for sales intelligence. Also, for the second straight quarter, the company was declared a leader in two mid-market grids.
In addition, the business was recognized as a momentum leader in the Momentum Grid® report and a top performance in the Enterprise Grid® report. The company was mentioned in 56 total reports.
G2 reports are based on reviews from the firm's customers. Clients commonly mention how the Bombora’s Company Surge® product aids in prospecting and account prioritization.
Bombora CEO and co-founder, Erik Matlick, said, "We remain committed to providing the best possible product and service for our customers, and the G2 reviews show that this attention to detail is paying off." He added, "It's a big achievement to be called a leader in one category. To earn that distinction across five categories shows that we consistently deliver a best-in-class product that is helping businesses drive revenue and report on their efforts, even in uncertain economic conditions."
(Source - Newswires)
Marketing and sales executives may learn which companies are looking at the goods and services they and their rivals offer thanks to Bombora's Company Surge® data. With this knowledge, sales and marketing teams can be more consistent and relevant while enhancing performance across all activities.
About Bombora
Bombora is the premier provider of B2B marketing and sales Intent data. The company's data unify marketing and sales teams, allowing them to make decisions based on the knowledge of which organizations are actively studying what products and the intensity of their investigation. As a result, marketers can use this data to drive more qualified demand through the sales funnel, while sales teams can prioritize accounts more effectively and have higher-quality conversions. This data comes from the first cooperative of over 5,000 premium B2B media providers. Members provide content consumption and audience behavior data aggregated into more than 10,000 Intent themes. As a result, businesses can better comprehend their audiences, serve advertisers, and monetize their inventory.
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