ABM Accounts
Collibra | November 08, 2023
Collibra receives multiple MarCom Awards, including two Platinum and three Gold Awards, recognizing achievements in design, publications, and podcast production.
Highlighted among Collibra's successful projects is 'The Data Download' podcast, which is focused on the data community, AI/ML, and data governance education.
The MarCom Awards, sponsored by the AMCP, celebrate creative excellence in marketing and communications, emphasizing the importance of creativity and branding in a competitive market.
Collibra, a renowned data intelligence company, has recently announced its remarkable success at the MarCom Awards, where it garnered numerous prestigious accolades for marketing and communications. The company's outstanding achievements were acknowledged with two Platinum Awards, three Gold Awards, and one Honorable Mention, spanning categories such as creative design, publications, and podcast production. One of the highlighted endeavors among these accolades was 'The Data Download,' a podcast dedicated to the data community, AI/ML, and data governance education.
The MarCom Awards are a prestigious platform that celebrates the exceptional achievements of creative professionals involved in the conception, direction, design, and production of marketing and communications materials and programs. The judges, who are seasoned industry experts, seek out companies and individuals whose talents transcend the conventional standards of excellence and serve as exemplars for the entire industry.
Collibra received the following awards:
Platinum Awards
Collibra Impact Report
Category: Creativity - Design | Annual Report / CSR
Collibra Impact Report
Category: Publications | Annual Report | CSR
Gold Awards
The Data Download Podcast by Collibra
Category: Web Based | Web Element | Podcast
Collibra Partner Program Brand Guide
Category: Creativity - Design | Identity Suite
Collibra Partner Program Brand Guide
Category: Creativity - Design | Program Guide
Honorable Mention
The Data Download Podcast by Collibra
Category: Creativity - Design | Identity Suite
MarCom stands as one of the most renowned and longstanding creative competitions globally. These awards are sponsored and evaluated by the Association of Marketing and Communication Professionals (AMCP), a leading organization with a 28-year history comprising thousands of creative professionals.
Denise Vu Broady, the Chief Marketing Officer for Collibra, remarked that in today's highly competitive market landscape, strong creativity, branding, design, and content have become more important than ever for brand differentiation. She expressed her enthusiasm in observing Collibra's efforts being acknowledged with multiple MarCom honors. She further conveyed her excitement in sharing this recognition with their broader team and extended her gratitude to them for their diligent efforts in earning these awards.
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Core ABM
Demandbase | November 06, 2023
Demandbase, an AI-driven account-based go-to-market (GTM) leader, has been named a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms.
The recognition is based on Demandbase's completeness of vision and ability to execute and follows being named a Gartner Peer Insights Customers' Choice for ABM earlier this year.
Demandbase's CEO, Gabe Rogol, attributes the recognition to product innovations and positive customer reviews.
Demandbase, a pioneer in AI-driven account-based go-to-market (GTM), announces its recognition as a leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms. This honor, which follows a comprehensive evaluation of nine vendors, is a testament to Demandbase’s comprehensive vision and its ability to execute effectively. Earlier this year, the company also received the Gartner Peer Insight Customers’ Choice for ABM.
Gartner defines ABM platforms as software that empowers B2B marketing and sales teams to implement ABM programs at scale, including account selection, planning, engagement, and reporting. These platforms facilitate the creation of target account lists by integrating first- and third-party data. Additionally, they may engage audiences by activating channels such as display advertising, social advertising, email, and sales engagement, using a combination of native capabilities and integrations.
Gabe Rogol, CEO of Demandbase, expressed his praise for the innovations the team had worked on by exclaiming,
We are honored to be recognized as a leader in the Gartner ABM Magic Quadrant once again this year. We believe this recognition is a reflection of the dedication and effort we’ve invested in our product over the past year, including innovations in connected TV advertising, non-English intent, new integrations, continuous improvement of our account intelligence, the release of workspaces for enterprises, simplified dashboards, UI improvements, and more. We also believe this recognition mirrors the consistently positive reviews we receive from customers through Gartner Peer Insights and on G2. We extend our gratitude to Gartner, our customers, and our entire team.
[Source – Cision PR Newswire]
According to the Magic Quadrant report, the essential capabilities of ABM platforms include:
Account-level intent data (proprietary and/or licensed) to understand customer behavior and buyer interest.
Multi-channel campaign orchestration and activation drive engagement and progression in the buyer’s journey.
Monitoring accounts and measuring analytics to quantify progress and performance across channels, campaigns, and programs
On the downside, Demandbase may face stiff competition from other vendors in the ABM market, such as 6sense, Terminus, and Roll Works. It may need to invest more in product development, marketing, and customer support to maintain its leadership position and customer satisfaction. Additionally, it may encounter challenges in integrating its platform with other systems and data sources, such as CRM, marketing automation, and analytics tools. On the upside, Demandbase can leverage its recognition as a leader and a customer’s choice to attract new customers and retain existing ones. It can also showcase its product innovations and customer reviews as proof of its value proposition and differentiation in the market.
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ABM Accounts
Business Wire | October 25, 2023
According to a recent report by Research In Action, 79% of marketers say that achieving ROI from digital events is a challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing, has developed innovative capabilities to enable enterprises to drive cost-effective revenue growth, earning the title of global leader in Research In Action's Vendor Selection Matrix for Marketing Event Management.
Marketing ROI is achieved not by one-off tactics; it’s about having a well-rounded, integrated engagement strategy. That’s why we’ve built a platform that keeps engagement going after an event ends, helping our customers drive continuous insights and results, said Callan Young, CMO, ON24. We’re thrilled to be recognized by Research In Action as marketers’ global leading platform and our dedication to delivering innovation that fuels our customers’ success is stronger than ever.
The ON24 platform tops the list for both strategy and execution, excelling across key criteria that include:
Breadth and Depth of Solution Offering: Through a single platform, enterprises can easily create, scale, and personalize different types of digital experiences, from live and on-demand webinars to hybrid events to always-on content hubs, that deepen audience engagement through a library of engagement and conversion tools.
Data-driven Insights: With ON24, companies can deliver digital experiences that generate first-party data, fuel AI-generated content, and seamlessly integrate with marketing automation, CRM, and other business systems.
Use Case Solutions: Based on decades of powering industry-leading enterprises across technology, life sciences, manufacturing, financial services and professional services, ON24 is a trusted advisor with focused solutions for mission-critical go-to-market use cases that include demand generation, healthcare provider engagement, professional certification, member enrollment and partner enablement.
Customer Satisfaction: Across G2 and TrustRadius, ON24 leads the industry for delivering exceptional customer satisfaction based on hundreds of user reviews.
Price vs Value Ratio: ON24 achieved the highest rating among all vendors when it comes to the correlation between platform pricing and ROI.
“Marketing event management (MEM) is now more about Marketing than Events. When we asked about the top two priority investments in MEM, the buyers wanted more cost-efficient events, and after that scalability for large virtual events, video streaming capabilities and content experience as the next priorities,” said Peter O’Neill, Research Director for Marketing Automation, Research In Action GmbH. “The latter two priorities reflect a significant change for MEM software as it moves from being a project spend item to a more strategic investment.”
To see why ON24 is ranked the global leader by 1,500+ marketers, read the Research In Action report here.
About the RIA report
Research In Action conducted interviews with 1,500 business managers responsible for budgets in global enterprises for this comprehensive report. The Vendor Selection Matrix report serves as a valuable guide to the latest trends in marketing event management, spotlighting the top vendors as perceived by the market in 2023.
About ON24
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
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