BUYER INTENT DATA
EIN News | June 01, 2023
Enterprise businesses and online publications can now obtain demographic, firmographic, and B2B interest data on website visitors. That’s thanks to a low-latency solution from Bombora called Visitor Insights (VI) with Real-Time Capabilities, the company announced today. At the same time, Bombora has begun a search for customers for its pilot program who will receive first access to a new solution, called Bombora Company Surge® Signals, or Signals, for short.
VI with Real-Time Capabilities is the only first-party visitor tag that connects visitors to Bombora’s proprietary Intent data so enterprises and publishers can conduct powerful on-site advertising while simultaneously analyzing their visitors to personalize the content shown and prove value to advertisers.
Signals will enable customers to create target account lists showing Intent that will incorporate sophisticated, proprietary algorithms using Company Surge® data, the user’s goals, and other custom inputs by the user. This new solution integrates results from the user’s Bombora Historical Buyer’s Journey Analysis, delivering insights that are easier to access and apply to their sales and marketing campaigns.
“We tested the competitors, and Bombora’s Visitor Insights performed the best,” said Snowflake Senior Director of Account-Based Marketing Hillary Carpio. “Our marketing intelligence teams appreciate the ability to enable site personalization with enriched visitor data, and particularly the enhancement of the sales signal: The power to know when your active prospects are on your website — at that moment.”
VI with Real-Time Capabilities helps companies accomplish a number of tasks. Among them:
Build and Deliver Audiences: Within Bombora’s Digital Audience Builder, companies can combine VI with Real-Time Capabilities data with Company Surge® data to create targeted ads using even more data points
Historical Visualization for Analysis: Companies can view historical first party data alongside third party data to better understand visitor interest and build stronger account-based campaigns
“Every business with a website wants to know who’s visiting and why,” said Bombora President Mark Connon. “As it gives new powers to B2B sales and marketing teams, Bombora continues to innovate to serve the growing needs of its enterprise and publishing partners. And as our team creates the next big intent solution, Company Surge® Signals, we welcome the pilot participants who can help us perfect it and shape the future of Intent data.”
To learn more about VI with Real-Time Capabilities, email email@example.com or register for the upcoming webinar. To inquire about the pilot program for Company Surge® Signals, email firstname.lastname@example.org.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
ACCOUNT BASED DATA
PRWeb | June 09, 2023
Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced at Forrester’s B2B Summit North America the launch of Mobile Connect, a new app that enables B2B marketers to capture data at third-party events, field events, and anywhere connections happen. Mobile Connect is a new feature included with the Integrate Demand Acceleration Platform (DAP) and will be available to download on iTunes and Android app stores in Q3 2023.
In a recent study conducted by Integrate and Demand Metric on “The State of B2B Marketing Budgets 2023,” nearly 50% of B2B marketers cite the difficulty of using data to inform decisions and measure performance as their biggest challenge. Additionally, about 90% of marketers surveyed report that data compliance and accuracy is a priority at their company, underscoring the importance of connected, clean, and compliant data.
“One of the biggest hurdles B2B marketers face is the ability to connect their leads and related data from multiple channels, and that includes receiving consent and getting quality leads at live events,” said Aaron Mahimainathan, Chief Product Officer at Integrate. “We’re committed to developing products that support B2B marketers toward more predictable and scalable ways to ensure connected data and buyer signals, and in turn, better, more connected B2B buying experiences.”
Mobile Connect lets marketers get opted-in leads at all third-party events regardless of API connectivity by capturing images of trade show badges, business cards, or additional buyer information for transcription. Mobile Connect also features a dynamic form experience, including opt-in and custom questions, to automatically standardize, validate, and ensure compliance across all your leads. The new Mobile Connect also eliminates manual processes by routing buyer data to CRM and Marketing Automation systems in real-time for faster nurture or follow-up.
“Sales conversations can happen anywhere and at any time, and making sure marketing and sales can stay aligned with clear visibility into pipeline is critical in today’s fast-paced B2B world,” said Colby Cavanaugh, SVP, Marketing at Integrate. “Mobile Connect not only connects data from events, but it also provides a way for teams to easily ingest data into the Demand Acceleration Platform and other martech systems of record to build a unified view of digital customer journeys.”
In addition to Mobile Connect, Integrate is also releasing two new features, including an improved universal API and display ads pacing dashboards. The new universal API supports the ability to ingest leads into the Integrate Demand Acceleration Platform and keep data secure through new permissions and token authorization. The new ads dashboard provides more insights to track and optimize ad delivery. The ads report shows how often impressions are delivered and how delivered impressions affect conversion rates.
To learn more about Integrate’s new product features that combine offline activities with online data and behaviors to create a seamless and effective way to connect with customers across all touchpoints, please visit our blog, “Connecting on All Fronts: 3 New B2B Connected Marketing Features to Build Stronger Teams, Data, and Strategies.”
Integrate connects, governs, and measures marketing campaigns across demand channels. This enables marketers to launch cross-channel buyer experiences, ensure data integrity, measure the impact of their programs, and inform the next best investments. Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Today, Integrate’s Demand Acceleration Platform helps create more precise and personalized buying experiences that reach the right buyer with the right message at the right point in their buying journey, and ultimately convert more leads to revenue. For more information, please visit http://www.integrate.com or follow us on LinkedIn, Facebook,Twitter and Instagram.
PR Newswire | June 07, 2023
Intellimize, the leading experience optimization platform, has released a turnkey Salesforce integration that makes it easy for B2B marketers to target website visitors from any account and deliver personalized experiences on every page. The release also includes the ability to deanonymize visitors from key accounts and arm sales teams with personalized outbound experiences for target prospects.
ABM success requires a deep understanding of each target persona to deliver the right personalized experience at the right time. However, the bane of every ABM marketer has been to identify which anonymous website visitors are from key accounts so they can show personalized content right from their first page view. Intellimize's Salesforce integration with Enhanced Match solves this, making it easier to show personalized content for each prospect at every opportunity stage, to satisfy the individual needs of the entire buying committee.
"This is a real game changer for ABM Marketers – to be able to personalize for the entire buying committee, even the anonymous ones, is huge," said Tracy Sestili, Intellimize Chief Marketing Officer. "Plus it really creates synergy among the sales and marketing teams to deliver account based experiences (ABX) at scale."
Marketers no longer need to rely on manually setting up campaign UTMs or manually building hundreds of personalized landing pages in order to deliver the content their buyers need to move through the funnel. Using Intellimize, they can create targeted outbound landing pages enabling sales teams to confidently send emails, texts, or direct mail and be certain that each key account will arrive on a landing page personalized just for them.
"I'm thrilled that we can provide B2B marketers with everything they need to deliver 1:1 ABM experiences throughout the buyer journey," said Guy Yalif, Intellimize CEO. "With a few simple clicks, marketers can connect their valuable Salesforce data to automatically generate personalized experiences for each unique visitor, within each unique account."
This Salesforce integration compliments Intellimize's existing behavioral targeting capabilities which allow marketers to create personalized experiences using on-site visitor behavior so companies can meet prospects where they are in their purchase journey. Marketers have, for example, tailored homepage content for target prospects who visited a product page twice in the past week to highlight that product of interest.
Intellimize is the only codeless platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyer's journey. Marketing teams at Gong, Okta, Drift, Coupa and Sumo Logic gain a competitive edge when using Intellimize to drive efficient pipeline and revenue growth in a cookieless world.
Intellimize is the only codeless SaaS platform that uses AI to optimize for 1:1 personalized website experiences across the entire buyer's journey. Marketing teams gain a competitive edge when using Intellimize to drive efficient pipeline and revenue growth in a cookieless world. Leading marketing teams at Gong, Okta, Drift, Sumo Logic, Coupa and more trust Intellimize to inspire, test and learn faster, drive revenue, and be more efficient. Intellimize is backed by Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Learn more on the Intellimize website or follow them on LinkedIn, Twitter, or Facebook.