ACCOUNT BASED DATA
Digital Wave Technology | January 24, 2023
On January 23, 2023, The Best Customer Experience Marketing Automation award was presented to Digital Wave Technology at the annual Vendors in Partnership (VIP) Awards held at Gotham Hall in New York City. The PIM/PXM/AI solution provider was selected based on votes from the general public and a team of impartial judges.
The VIP Awards are a celebration of the solution providers that fuel the retail industry. In addition to providing exceptional solutions, recognized organizations are adaptable and eager to form more meaningful partnerships with retailers, thereby enhancing success for all.
The Best Customer Experience Marketing Automation award is presented to the technology that enables retailers to communicate smoothly across numerous customer bases and touchpoints, regardless of how the customer interacts with the brand.
CEO at Digital Wave Technology, Lori Schafer, and SVP of Business Development at Digital Wave Technology, Louise Hynd, received the award at the VIP Gala.
Ms. Schafer, commented, “This is a true honor.” She added, “It means that our customers, partners, and community support our mission, and our industry peers on the judges’ panel recognize the value that Digital Wave brings to brands and retailers. At Digital Wave, we’re committed to helping our customers deliver outstanding experiences to their consumers whenever and wherever they shop.”
(Source – Businesswire)
Digital Wave introduced Maestro AI at NRF 2023, which enables rapid success for merchants, digital teams,marketers, and executives. Maestro assists users in achieving masterful results by automatically assigning thousands of products in minutes, producing appealing marketing copy in seconds, and spotting issues like inventory bottlenecks.
About Digital Wave Technology
Digital Wave is the leading merchandising, marketing, and analytics provider for digital-first retailers and businesses with omnichannel strategies. Customers are its most valuable asset in attaining this objective. The company comprises retailers, technologists, and visionaries who have spent decades at the vanguard of the consumer brand and retail sectors. Since the pre-mobile era, the team has influenced the transformation of brands and retailers. The business enables omnichannel and is already preparing for the next digital wave. The company integrates the entire product journey, including product manufacturing, product information enrichment, management, and distribution. The only product solution platform developed with full AI, automation, and customizable workflows. It enables brands and retailers to effortlessly and effectively consolidate, organize, enhance merchandise, price, and publish product content with a single version of the truth.
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ACCOUNT BASED DATA
RollWorks | February 02, 2023
RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products.
This feature combines Keyword Intent data with Bombora Intent and G2 buyer intent data to provide organizations with more certainty that an account is actually in-market, giving marketing and sales teams more precision as they build their target accounts. RollWorks In-Market Account Finder is a powerful tool for organizations that are looking to optimize their account-based strategies.
VP of Revenue Marketing at RollWorks, Jodi Cerretani, said, "As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in the market to buy." She added, "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head-on." She further said, "By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective."
The RollWorks In-Market Account Finder is easy to use and can be reached by entering the name of a brand, product, or competitor and describing the perfect customer. The tool is being sent to RollWorks' entire client roster, and early benefits organizations are seeing include a list of high-fit, high-intent accounts and the ability to test the effectiveness of ABM methodologies without a financial commitment.
About RollWorks
RollWorks is a division of NextRoll that helps ambitious B2B companies align their marketing and sales teams and grow their revenue with confidence. RollWorks' solutions, which are powered by proprietary data and machine learning, address the needs of organizations of all sizes, from those with best-in-class ABM programs to those just starting out. RollWorks is a platform that marketers and sellers can't do without if they think that an account-based approach is just good business. It empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record.
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ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
About Demandbase
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
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