ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
About Demandbase
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
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CORE ABM
The Marketing Practice | January 18, 2023
On January 17, 2023, The Marketing Practice, a worldwide B2B marketing firm specializing in brand activation, ABM, and demand generation, named Jeff Johnson its newU.S. General Manager. He has 20 years of worldwide leadership and marketing experience. He will focus on expanding The Marketing Practice's U.S. division in his new role.
Johnson's appointment follows a year of significant development for The Marketing Practice, highlighted by the acquisition of five agencies in the United States, United Kingdom, and Asia-Pacific, including Campaign Stars, Kingpin,90octane, Omobono, and Rombii. Johnson's objective for 2023 is to continue integrating the five firms into a single unstoppable B2B marketing agency that highlights and complements each of their respective skills. He intends to enhance the organization's present structure and introduce modifications in order to better serve U.S. clients.
Before joining The Marketing Practice, Johnson was the President of NP Digital, overseeing the company's expansion to over 600 people and over $100 million in sales. He also served asManaging Director and Senior Vice President (SVP) of strategic account development and business development andplayed a vital role in iCrossing's growth to 650 employees and $125 million in sales.
Johnson said, “I’ve been fortunate enough to work with so many great people along the way and build agencies that have provided many good jobs.” He added, “I think the biggest personal satisfaction I get out of this is to see how many people have started their careers within these agencies, whether straight out of school or early on in their professional careers.”
(Source – Businesswire)
About The Marketing Practice
The Marketing Practice, a worldwide leader in B2B marketing,was founded in 2002. It operates in the US, the UK, Germany, Singapore, and Australia. It helps major, expanding B2B organizations acquire new clients, expand their clientele, and enhance channel performance. It employs over 500 individuals. ServiceNow, Salesforce, and Lenovo are a few of the company's notable customers. In addition, it is a recognized pioneer in demand creation, account-based marketing, and brand activation. It believes that B2B marketing is most effective when seen as a growth engine rather than a series of projects. By integrating creativity and strategy with data, digital, martech, and inside sales skills, the company collaborates with customers to produce outcomes, not simply outputs.
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CORE ABM
Perform[cb] | January 23, 2023
Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities.
With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools they need to grow client acquisition strategically. Dynamic custom reporting, click-and-conversion granular reporting, and drill-down reporting are among this new interface's highly anticipated reporting features.
With additional campaign analytics and transparency, unrivaled account support, and integrations for seamless operation, marketers can now tie their ROAS straight into Perform[cb]'s platform. This has been built into their existing award-winning technology suite, which includes a curated partner marketplace and patent-protected fraud prevention.
Lee Aho, EVP of Marketers, says, "Having an in-depth, client-focused tech stack sets Perform[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale - we refer to this as 'always-on ROAS'." He added, "As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers' KPIs."
(Source – GlobeNewswire)
Perform[cb]'s technology platform was launched in 2015 and has since evolved into the sophisticated platform that powers the company's Outcome Engine. With 175K data points examined every second and built on direct input from marketers and affiliate partners, this technology is an always-on solution matched with every brand's KPIs.
About Perform[cb]
Perform[cb] is one of the leaders in the outcome-based marketing industry, as it has been ranked the #1 CPA Network Worldwide since 2015 and is an award-winning affiliate management agency. It was founded in 2002 as Clickbooth. Its exponential organic growth enabled it to execute a series of strategic acquisitions, each providing distinct outcome-based marketing solutions for marketers and publisher partners. As a result, the outcome engine is the first full-funnel digital customer acquisition toolkit for marketers worldwide. The outcome engine completely reinvents how marketers acquire consumers by combining a brilliant customer acquisition platform (CAP) with a vast array of professional services and a meticulously curated marketplace.
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