CORE ABM
Madison Logic | September 20, 2022
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
The ABM Success Series aims to connect B2B marketers with insights and advice from leaders executing global multichannel ABM strategies. Program highlights include:
Multichannel ABM Innovators Roundtable, which includes top marketing leaders from Cisco and Oracle sharing how to modernize an account-based go-to-market strategy that drives account engagement across the sales cycle and improve ROI;
“The State of Multi-Channel ABM Webinar,” featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven, multichannel ABM and how these findings impact future B2B marketing strategies; and
Client video testimonials from marketing leaders at Salesforce, Wolters Kluwer, Vonage and Panasonic sharing their biggest marketing challenges and how they've excelled by adopting a data-led approach to identifying accounts and engaging them across a multichannel activation strategy.
“Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement.
“Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic, in a statement. "The ABM Success Series gives our customers a forum to share how they've accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”
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ACCOUNT BASED EXECUTION
Madison Logic, Forrester | August 18, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The report recognizes Madison Logic’s superior audience exposure and creative testing capabilities, and tight integration with first-party data. Reference customers noted its ability to gain exposure to audiences that other platforms couldn’t define.
“The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic.
“The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As a relentless ally to our customer base, our technology provides deeper insights to help B2B marketers and advertisers reach customers more effectively and activate a unified, multi-channel strategy. We’re honored to be included in the new Forrester Wave for B2B Advertising Solutions and noted for our focus on serving B2B marketers at larger organizations that need to grow existing accounts and opportunities.”
Madison Logic’s evaluation profile highlights include:
Tight integration with first-party data, which enables consent-based, contact-level advertising based on journey state and other opportunity-based attributes.
Superior audience exposure and creating testing capabilities that allow users to customize funnel stages used for pipeline and ROI reporting.
Reference customers noted Madison Logic’s ability to gain exposure with audiences that other platforms couldn’t define, such as small law firms and specific healthcare industry decision-makers.
Madison Logic’s market-leading, data-backed approach enables B2B marketers and advertisers at larger organizations to identify and prioritize their target accounts, activate global multi-channel campaigns, and gain full visibility into program performance through comprehensive measurement and reports.
Visit forrester.com for access to the full report.
To learn more about Madison Logic, visit https://www.madisonlogic.com/
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
The Forrester Wave Methodology Overview
Forrester employs a rigorous process to create a Forrester Wave. Highlights include generating a detailed taxonomy of product attributes, gathering and validating data, and creating the Forrester Wave graphic.
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CORE ABM
Madison Logic | September 14, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the official launch of its new ABM Success Series. The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle.
"Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic.
"Today's most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O'Regan, CEO of Madison Logic. "The ABM Success Series gives our customers a forum to share how they've accelerated the customer journey and shortened sales cycles to positively impact ROI. By acting as a strategic partner at every stage of the ABM process, we enable them to drive incredible results.”
The ABM Success Series provides B2B marketers with a set of resources that highlight what is working today to convert their best accounts faster, starting with a data-driven approach to prioritize the accounts most likely to purchase. Research from its recent State of the Buyer Report: Future of Work Edition found that marketing teams achieve a 17% increase in pipeline volume, 33% greater pipeline value, and 28% accelerated pipeline velocity when leveraging the combined ML Insights dataset to prioritize the accounts with the highest propensity to purchase and engage the buying committee across the buying journey through a multi-channel ABM strategy.
As the industry-leading voice for data-driven multi-channel ABM, Madison Logic's ABM Success Series aims to inspire and connect B2B marketers with insights and advice from leaders executing global multi-channel ABM strategies that deliver superior results. Program highlights include:
Multi-Channel ABM Innovators Roundtable with top marketing leaders from Cisco and Oracle discussing how to modernize an account-based go-to-market strategy to drive account engagement across the sales cycle and improve ROI.
The State of Multi-Channel ABM Webinar featuring speakers from Forrester and Citrix Systems discussing the latest research on the state of data-driven multi-channel ABM and how these findings impact future B2B marketing strategies.
Client Video Testimonials from sophisticated marketing leaders at Salesforce, Wolters Kluwer, Vonage, and Panasonic share their biggest marketing challenges and how they've excelled by adopting a data-led approach to identifying accounts and engaging them across a multi-channel activation strategy.
As buying committees continue to evolve and B2B marketing becomes increasingly more complex, it's more critical than ever for successful marketers to share first-hand accounts of the strategies and tactics implemented to meet their goals. By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, the marketing leaders featured in the ABM Success Series share strategies that work in today’s market. Key B2B marketing concepts, challenges, and wins covered in the Client Video Series include:
Accelerating the Buyer's Journey: “Currently it's about 15% we're able to close deals on within the first month or two. So it's been phenomenal in moving that needle of lead generation to lead acceleration and revenue,” said Kris Patterson, Sr. Integrated Marketing at Wolters Kluwer.
Multi-Channel Engagement: “Anytime you can surround buying committees on multiple channels, in multiple stages of the funnel you’re always going to have a better quality of output of the leads you are getting in the pipeline,” said Thomas Matthew, Senior Marketing Manager at Vonage.
Validating Account Engagement & Pipeline Impact: “Now we’re saying we targeted 50 of your top accounts. 42 of them have been on the website 25% more frequently. They’re consuming this type of content and there’s this much revenue at stake in keeping that conversation going. From a sales perspective, it’s a very different conversation,” said Susan Campbell, Group Marketing Manager at Panasonic.
To learn more about how Madison Logic helps the world's fastest-growing companies grow faster, visit http://www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
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