Madison Logic | May 03, 2023
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced it has been named a 2023 Technology Leader in SPARK Matrix™ analysis of the global ABM market by Quadrant Knowledge Solutions, a global advisory and consulting firm. This is the third consecutive year that Madison Logic has earned Leader status as a critical resource for revenue marketers to convert their best accounts faster.
The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends, and leading ABM vendors. Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success.
"Securing the title of ABM Platform Leader for the third straight year confirms our multi-channel strategy as a top driver of B2B growth, focusing on high-potential accounts," said Tom O'Regan, CEO of Madison Logic. "Our platform enables businesses to effortlessly customize content and personas across the sales process, boosting engagement and accelerating conversions."
With Madison Logic, B2B marketers can more easily identify and prioritize target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. Leveraging ML Insights, a combined data set of three independent signals to create a single score of companies demonstrating the highest propensity to purchase, marketers can increase account engagement to accelerate the buyer’s journey and drive pipeline impact.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “Madison Logic's sophisticated, cloud-based ML Platform provides actionable account-level information that helps organizations optimize buyer journeys across all stages and efficiently engage accounts to drive conversion. The company continues to deliver value to its customers through its key technology differentiators, including comprehensive account prioritization signals, global reach, buying committee engagement, advanced multi-channel measurement and customer success.”
Megha added: “With its ability to cater to diverse use cases, robust product strategy and roadmap, and strong industry expertise, Madison Logic has received a strong rating across the parameters of technology excellence and customer impact and has been positioned amongst the leader in the SPARK Matrix: Account-Based Marketing Platform, 2023.”
The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces. The study provides an analysis and ranking of 15 ABM vendors in the form of its SPARK Matrix, empowering ABM Marketers to evaluate different vendor capabilities, competitive differentiation, and market position.
For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.
For more available research, please visit https://quadrant-solutions.com/market-research/
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
ACCOUNT BASED DATA
Business Wire | May 30, 2023
As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox.
According to Hootsuite’s 2023 Social Trends Report, 49% of organizations make social customer service the responsibility of the marketing team, while 40% of consumers expect brands to problem-solve in the channels of their choice (e.g., Instagram Messenger). Marketing teams now have to manage yet another channel, become customer service agents, and address their customers’ inquiries within the social channels they live on.
As social media managers see customers increasingly turn to private messaging for customer service inquiries, Hootsuite developed an Enhanced Inbox to enable timeless and seamless social inquiry management. Inbox encourages efficient collaboration among internal teams, and offers a suite of features to streamline responses and speed up service.
“Our social team polled customers to understand their pain points on social, and what we heard was that our customers’ greatest struggle is not being able to engage with their customers and respond to inquiries 24/7,” said Natalia Williams, Chief Product Officer, Hootsuite. “Our product development strategy has been deeply anchored in making our customers’ day-to-day easier. Upgrading our Inbox tool to simplify, accelerate and empower users to provide exceptional customer service and ultimately propel their business growth takes our commitment to the next level.”
Inbox provides a centralized platform for social media marketers to manage all DMs, with new embedded functionalities that make responding to inquiries more efficient, without jeopardizing a quality response. SMMs and customer service teams can now easily collaborate with multiple teams to quickly resolve customer messages, automate service, offer social value and protect their brand.
“Prior to using Hootsuite’s new Inbox, we didn’t have a social care team,” said Santiago Garcia Solimei, Global Head of Social Media & Brands PR, Meliá Hotels International. “Now we have dedicated resources answering users through over 500 social media accounts, allowing us to be unified in our brand voice across the board.”
The key features of Inbox equips Hootsuite Business and Enterprise users to:
Manage conversations in one place with one centralized inbox for all public, private, organic and dark post conversations across social channels. Search for messages and comments across all social channels.
Easily collaborate with multiple teams/departments efficiently and confidently by using message routing to assign responses to the right individuals and teams. Improve collaboration across teams with assignments, agent collision avoidance, skill-based routing, and more.
Speed up response times, simplify, and automate service with saved replies, autoresponders, and auto-prioritization of messages based on SLAs and response times.
Connect to existing CRMs and chatbots to enable better service and deeper insights into the value of a conversation. Bring social conversations into existing customer intelligence platforms.
Get insights to improve performance by reviewing, analyzing, and reporting on activity and performance to better understand the value of service.
Add CSAT surveys to measure and improve customer satisfaction by sending CSAT surveys in the customer’s language based on business rules.
Monitor potential crises by tagging, searching and setting up alerts to monitor conversations and catch potential crises before they occur.
Keep the conversation going on the move and stay connected by viewing, filtering, assigning and replying to conversations with Hootsuite’s mobile app.
Combine social profiles by linking customer profiles across social channels together to get a holistic view of messages across multiple social networks.
Enable automatic language detection to trigger auto responders in a customer’s language and automatically route conversations to teams with specific language skills.
For more information on Inbox, visit our website here.
Hootsuite helps customers harness the power of social to ignite their brand and business. As the global leader in social media management, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy, and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media.
Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over 1 million courses to students worldwide.
BUYER INTENT DATA
Business Wire | May 30, 2023
6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories.
In its vendor profile, Forrester wrote that “6sense is well positioned to be a primary intent source for organizations in the market for a platform provider with strong use cases across both marketing and sales.” In addition, the report stated that 6sense “offers a distinctly differentiated strategy with three stand-out elements: a do-it-for-you analytics platform that delivers advanced insights at scale with minimal technical skills required, an underlying technology infrastructure that excels at decoding anonymous traffic, and a commitment to a ‘more is better, bring your own data’ strategy that leverages not only its own data sources, but also an exceptional ecosystem of partner providers.”
According to the report, 6sense earned the highest scores possible across 15 of the 26 criteria including Accuracy and Noise Filtering and Analytics Capabilities. “6sense’s current offering scores are at least on par with competitors in every category, led by deep analytics capabilities, strong integrations, and exceptional geographic coverage including intent capture in more than 40 languages.”
“To be recognized by Forrester as an intent data leader is an honor and we're filled with pride. Their findings reflect our commitment to providing the most effective intent data solutions to our customers, empowering revenue teams to understand what their accounts are actively researching” said Viral Bajaria, CTO and Co-founder of 6sense. “These insights help with early identification of potential customers, equips revenue teams with the tools to accelerate the sales cycle and drive business growth. We continue to double down on this critical technology to deliver and lead the way in providing innovative solutions and integrations for our customers as evidenced by our recent product releases.”
6sense has seen impressive growth over the last six years with more than 1,500 B2B companies relying on 6sense Revenue AI™ for their competitive edge. 6sense Revenue AI is the most comprehensive unified go-to-market platform that leverages AI with data and intelligence to help organizations increase high-quality pipeline, improve pipeline conversion, and reduce go-to-market waste.
Over the past eight months, 6sense has released two new products that leverage AI technology and intent data to support customers in pursuit of efficient revenue growth:
6sense® Conversational Email: uses generative AI and intent data to create hyper-relevant email exchanges with prospects to improve BDR efficiency and set meetings at scale.
6sense Revenue AI™ for Sales: delivers sales intelligence and next-best-action recommendations, including identifying anonymous buyer intent data accurately, to the platforms sellers already work on.
PeerSpot Integration Offers Additional Buyer Insights for Revenue Teams
6sense today also announced the integration of PeerSpot intent data to its platform, strengthening its leader position in the intent data category. 6sense customers can leverage PeerSpot data to build audience segments for data exploration, buyer experience personalization, and campaign and outreach triggers. 6sense is the first account-based marketing (ABM) platform to integrate with PeerSpot, and the only ABM platform with native access to PeerSpot data, offering actionable, low-funnel intent data.
6sense Revenue AI delivers buyer intent signals from its proprietary intent network and other B2B sources — like Bombora, G2, TrustRadius, and now PeerSpot — all in one platform to uncover hidden demand and identify accounts that are ready to buy.
Read the report “The Forrester Wave™: B2B Intent Data Providers, Q2 2023”
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6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AITM is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.