CORE ABM, ABM ACCOUNTS
Madison Logic | December 12, 2022
Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Evaluated among seven vendors globally, Madison Logic was recognized for its ability to execute and completeness of vision.
“We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic. “We believe our position as a Challenger reaffirms our commitment to empowering B2B marketing teams to execute data-driven campaigns across today's dominant paid media channels that deliver superior pipeline impact and ROI.”
“We’re honored to be included in the latest Gartner Magic Quadrant and Critical Capabilities for Account-Based Marketing Platforms as we continue to provide global enterprises with a competitive edge,” said Tom O’Regan, CEO of Madison Logic.
The Gartner Magic Quadrant is a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. The Gartner Magic Quadrant for Account-Based Marketing Platforms enables marketers to get the most from market analysis in alignment with their unique business and technology needs.
With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company's comprehensive and data-driven approach accelerates the customer journey and shortens sales cycles to positively impact ROI, even within today’s complex and competitive marketing landscape. This includes:
Optimized Account Insights: Access to ML Insights, a holistic signal comprised of three primary data sources used to identify the companies demonstrating the highest propensity to purchase.
Advanced Multi-Channel Program Activation: Seamlessly deliver personalized messaging and maximize engagement with each member of the buying committee across the three dominant paid media channels: comprehensive ABM Display Advertising, ABM Content Syndication, and ABM Social Advertising with LinkedIn.
Enhanced Measurement and Campaign Support: Validate campaign performance and optimize account engagement with fully managed customer service and support ranging from account prioritization to campaign deployment.
By leveraging enhanced data to execute global multi-channel ABM strategies that meet rapidly growing customer expectations, Madison Logic clients deliver superior results. The company's ABM Success Series showcases how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle:
“We use Madison Logic’s intent data to help us maximize the effectiveness of our marketing spend. Intent helps us further tighten our target accounts. And we use ABM Content Syndication and ABM Display Advertising to help us get the right message to the right people within the right accounts at the right time.” - Andrew Ward, Marketing Director for Salesforce Australia and New Zealand
“Almost immediately after employing a multi-channel ABM strategy with Madison Logic, we were able to prioritize the accounts demonstrating in-market research and efficiently drive the type of engagement our sales team needs to fill their pipeline.” - Mike Ellis, Senior Corporate Marketing Manager, Higher Logic
“Our experience with the Madison Logic support team has been great. One thing they do help with on an ongoing weekly, biweekly, monthly basis is more complex reporting. They’ll bring in their Product Team, their Data Team, Ad Ops just to make sure all of our questions and concerns are addressed.” - Thomas Matthew, Senior Manager Digital Marketing at Vonage
Visit http://www.Gartner.com to access the full report.
To learn more about Madison Logic, visit http://www.madisonlogic.com
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
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CORE ABM
Madison Logic | January 02, 2023
International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that are tailored to their needs.
Madison Logic provides advanced B2B ABM services through its proprietary platform, which aims to improve its clients' sales and marketing results. Through this acquisition, BC Partners will be able to take advantage of the advanced ABM services offered by Madison Logic. The company aims to meet the changing needs of corporate buyers by providing data-driven, multi-channel ABM. BC Partners will be able to use the technology of Madison Logic to give their clients targeted solutions that are made to meet their specific needs.
Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader."
Tom O'Regan, CEO of Madison Logic, said, "With the active support of the Clarion team, Madison Logic has grown a lot and established itself as the market leader. The Madison Logic team and I are thrilled to be moving forward with BC Partners on the next stage of our very ambitious growth path, and we are confident that this will open up significant new growth opportunities across the business. We look forward to a collaborative partnership with BC Partners, which has extensive experience fostering portfolio companies’ potential."
BC Partners has a focus on digital marketing, digital commerce, and digital transformation and has previously invested in Chewy.com, Valtech, and EAB. Tom O'Regan, who is the CEO of Madison Logic, Vin Turk, and Erik Matlick, who helped start the company, will all still have ownership stakes and work with BC Partners.
By joining forces, Madison Logic and BC Partners are able to leverage their combined expertise and technology to create powerful, unique, data-driven ABM solutions that meet the ever-evolving needs of corporate buyers. This combination of resources and technology allows Madison Logic and BC Partners to create custom solutions that better connect buyers with the products and services they need.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, allows enterprises to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic helps B2B marketers find and connect with influential people who can help them convert their best accounts faster.
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CORE ABM, ABM ACCOUNTS
Madison Logic | December 15, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Other badges for Easiest to Do Business With, Easiest to Administer, and Best Estimated ROI further reinforce the value Madison Logic delivers to its clients. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.
“At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic.
“At a time when many technology companies are scaling back, Madison Logic continues to grow,” said Tom O’Regan, CEO of Madison Logic. “Our data-driven, full-funnel account-based approach delivers the value and results necessary for B2B marketers to succeed. We are beyond proud of our Leader recognition and high customer rating on G2. With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.”
Faced with larger buying committees and longer, more complex buyer journeys, today's B2B marketers need access to better data and smarter strategies that engage accounts across multiple channels with the best message for each decision-maker. With Madison Logic's data-driven, full-funnel approach, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports.
Results of the G2 Grid reports are calculated based on verified customer satisfaction and market presence within a product category. Customer reviews reflect the value of ML Insights, a combined data set that provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. By having access to real-time buyer data, marketers are able to maximize their spend by focusing on the accounts most likely to buy and activate multi-channel campaigns that drive more conversions and higher ROI.
Madison Logic was named a Leader across three categories in the G2 Winter 2023 Grid:
Account-Based Advertising
Marketing Account Intelligence
Buyer Intent Data Providers
Additional recognition in the G2 Winter 2023 Grid includes:
High Performer, Enterprise Marketing Account Intelligence
High Performer, Mid-Market Marketing Account Intelligence
High Performer, Mid-Market Account-Based Orchestration Platforms
Easiest to Do Business With, Enterprise Marketing Account Intelligence
Easiest to Do Business With, Mid-Market Account-Based Orchestration Platforms
Best Support, Mid-Market Account-Based Orchestration Platforms
Best Estimated ROI, Mid-Market Account-Based Orchestration Platforms
Best Estimated ROI, Overall Account Data Management
Easiest to Administer, Mid-Market Buyer Intent Data Providers
Easiest Setup, Mid-Market Buyer Intent Data Providers
Easiest Setup, Mid-Market Account-Based Orchestration Platforms
Best Meets Requirements, Mid-Market Account-Based Orchestration Platforms
Easiest Administration, Mid-Market Account-Based Orchestration Platforms
G2 is the world’s largest and most trusted peer-to-peer business solutions review platform. To learn more about what customers have to say about Madison Logic and contribute to its reviews, visit the Madison Logic G2 review page.
For more information about how Madison Logic helps the world’s fastest-growing companies grow faster, visit http://www.madisonlogic.com.
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.
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