Account Based Data
Business Wire | October 30, 2023
Acxiom, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers.
As a Salesforce partner, Acxiom provides end-to-end solutions spanning strategy, technology, and data, enabling clients to strategically implement, operate, and optimize Marketing Cloud and Data Cloud. Acxiom’s team of certified Salesforce professionals can help marketers implement Einstein for:
Personalization: Tailoring content for precision engagement and guiding product recommendations, next-best actions, and focused campaigns.
Data Analysis & Insights: Accelerating data processing and analysis through deepcustomer intelligencefor spot-onaudience insightsand data-driven decisioning.
Customer Segmentation: Applying advanced algorithms to fine-tune audience segments based on criteria ranging from demographics to purchasing patterns.
Customer Support: Offering always-on chat assistance to elevate customer satisfaction by reducing response times.
Marketing Optimization: Utilizing real-time analytics to refine message delivery, analyze engagement metrics, and pinpoint the best times for communication.
Marketing Automation: Streamlining tasks from data preparation to campaign rollouts, ensuring efficiency and consistency.
As an integral part of modern business operations, Acxiom is proud to collaborate with Salesforce, said Chad Engelgau, CEO at Acxiom. Our clients trust us to maximize the value of their martech investments. Intensifying our focus on Salesforce's AI capabilities underlines this promise.
Salesforce recognized Acxiom with a 2023 Partner Innovation award for its work serving travel industry clients within the Salesforce ecosystem. Acxiom also recently became one of only four Salesforce partners worldwide to achieve Full Stack certification on Salesforce's Marketing Cloud.
Acxiom partners with the world's leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. By helping brands genuinely understand people, Acxiom enables experiences so relevant and respectful, people are willing to explore new brands and stay loyal to those they love. For more than 50 years, Acxiom has improved clients' customer acquisition, growth, and retention. With locations in the US, UK, China, Poland, and Germany, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Buyer Intent Data
Business Wire | October 27, 2023
Goldman Sachs (NYSE:GS) recognized CEO of 6sense, Jason Zintak, as one of the Most Exceptional Entrepreneurs of 2023 at its Builders and Innovators Summit in Healdsburg, California.
Goldman Sachs selected Zintak from multiple industries to be honored at the two-day event. Since Zintak joined 6sense in 2017, the company has grown astronomically by every measure: employee, customer, net revenue retention, and revenue growth. With a reputation for making smart moves, prioritizing people, and creating a culture of innovation, Zintak leads the company towards its mission to revolutionize the way B2B organizations create, manage and convert pipeline to revenue.
To be recognized for entrepreneurship by Goldman Sachs is an incredible honor, said Jason Zintak, 6sense CEO. This recognition reflects the strength and passion of our team and our commitment to a growth mindset which fosters ongoing learning, curiosity and innovation. Our collective entrepreneurial spirit at 6sense started with our founders and leaders and continues today across the organization as a defining element of our success in delivering real value to our customers.
“We’re delighted to recognize Jason Zintak as one of the most exceptional entrepreneurs of 2023,” said David Solomon, Chairman and CEO of Goldman Sachs. “Like everyone in this year’s class, Jason has been a visionary in their field, pushing forward innovation and redefining markets. We are excited to harness Goldman’s convening power to bring together these dynamic leaders and hear their insights.”
In addition to honoring the most exceptional entrepreneurs, the Summit consists of general sessions and clinics led by seasoned entrepreneurs, academics and business leaders as well as resident scholars.
6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.
About Goldman Sachs
Goldman Sachs is a leading global financial institution that delivers a broad range of financial services to a large and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.
Buyer Intent Data
Business Wire | October 26, 2023
Salesloft, provider of the first and only global AI-powered revenue workflow platform, today announced performance metrics for sellers who have adopted Salesloft Rhythm, which launched in June 2023. Powered by a proprietary, patent-pending AI engine called Conductor AI, Rhythm translates buyer behavior into the most immediate and impactful seller actions in a single prioritized workflow customized to each seller.
Tangible Results for Rhythm Users
Despite its recent launch, customers are already seeing positive outcomes from using Rhythm. Trending data shows sellers who use Rhythm are more productive. Account executives are completing 39% more tasks per day post-Rhythm adoption, while sales and business development reps are seeing a 57% lift in productivity. These productivity gains provide sales leaders with the ability to deliver revenue outcomes with far greater predictability, a key requirement in today’s market as leaders balance both growth and profitability.
Active users are also benefiting from 23% more meetings scheduled for the same amount of activity by using Rhythm. More meetings mean more time in front of customers and more opportunities to land and close new deals.
Trending data across the global Salesloft customer base around win rates and cycle times are expected to become available in the first half of 2024. Performance metrics show sellers using Salesloft Rhythm have also experienced:
20% reduction in average deal length
25% increase in close rates
39% decrease in activities needed to schedule a prospect meeting
2x increase in average contract value (ACV)
“Salesloft Rhythm takes my energy and hyper-focuses it in a single workflow,” said Shane McEnany, Sr. Account Manager at Moody’s Analytics. “I spend a lot of time researching a company to find the right fit. Before Salesloft Rhythm, those companies would still fall to the wayside. Rhythm doesn’t let me forget that it’s time to follow up with my buyers. It keeps me focused and it helps me close the deal. It’s a game changer for me.”
"When I was an account executive, I spent at least 30 minutes of admin time per day figuring out my priorities," said Vedant Namboodiri, Global Sales Operations Manager at Cin7. “Now that our AEs have Salesloft Rhythm, this activity is automated for them. It’s brilliant. Not only is it brilliant for closing activities, but AEs are able to easily manage leads as well as opportunities through Rhythm. They know exactly what to focus on when they start their day. Rhythm leads them from task to task, every single one on the list. With Salesloft Rhythm, they’re able to spend their time where they make the most impact, which is in front of customers – not doing all the admin tasks that have historically hogged their time."
Salesloft Expands Partner Ecosystem and Open API
Salesloft also announced today 10 new partner integrations with Rhythm in Q4 2023, including LeanData, LeadIQ, Showpad, UserGems, Correlated, Reachdesk, Equilar, Trumpet, Influ2, and B2Brain. June launch integration partners included DocuSign, G2, Seismic, Vidyard and Highspot, with dozens more on the roadmap for 2024. Salesloft is also expanding its open API to now allow customers to connect and ingest data from internal systems into Rhythm, resulting in even greater workflow optimization and customer insights.
Rhythm is the only workflow engine that connects to an expansive ecosystem, and it’s these same partner and customer integrations that are the key to unlocking the greatest insights, actions and outcomes from the Rhythm workflow. Here’s how:
Rhythm ingests buyer signals from across the Salesloft platform and partner integrations.
Conductor AI then ranks and prioritizes the next best step in their workflow based on importance and impact to give sellers a clear, comprehensive list of actions they can execute in the platform.
Conductor AI is constantly learning what actions drive successful outcomes and re-prioritizes the Rhythm workflow in real time based on incoming signals.
Salesloft Rhythm helps sales teams work more repeatably, more scalably and more successfully, said Ellie Fields, Chief Product and Engineering Officer at Salesloft.
“In recent years selling became inundated with too many low-value tasks. Rhythm lets sellers focus on engaging with buyers while providing a proven workflow and the insights needed to drive customer outcomes with consistency and repeatability. It’s a signal-to-action engine that brings together all buying signals in one place, generating a list of actions prioritized by how likely the action is to progress deals. The result is that a seller can focus their time on what really matters.”
Continued Salesloft Momentum in Europe
Salesloft is also seeing significant growth and momentum in the European market. In the last three years, Salesloft quadrupled revenue from the market and welcomed more than 1,000 new Europe-based customers while growing employee headcount 5x in the region to support customer growth.
In April 2023, Salesloft became the first Sales Engagement provider to introduce full platform localization in French, German and Spanish to better serve sellers and enterprise companies around the world. Salesloft also opened an engineering Center of Excellence in Warsaw, Poland in September 2023 and entered into a long-term lease for office space in London, which is set to open in December. Most recently, Salesloft hosted executives from hundreds of customer, prospect and partner companies at the Saleslove on Tour conference in London on October 17 and 18.
November 2023 Saleslove Conference: The Future of Selling
Salesloft will bring its Saleslove on Tour conference to Austin, Texas on November 16, rounding out a year of Saleslove on Tour events that brought together nearly 1,000 executives from hundreds of the world’s top-performing sales organizations. The focus of the Austin event will be the future of seller workflow. Attendees will get a look at the latest Rhythm enhancements as well as the vision and product roadmap. Register now for the complimentary event.
Salesloft is the first AI-powered revenue workflow platform that brings certainty to every revenue action and customer interaction. Close more deals, forecast more accurately, and coach to success throughout your revenue organization. Thousands of the world’s top sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft. For more information visit salesloft.com.