Accesswire | September 29, 2023
Bestselling authors Dr. Raghavendra Hunasgi and Priyanka AB Brahmbhatt illuminate the path to effective marketing in their latest book.
Renowned for his transformative insights into marketing and growth, the bestselling author and co-founder of Zeebu, Dr. Raghavendra Hunasgi, is set to captivate readers once again with a powerful new addition to the world of marketing literature. His new book, "The Integrated Marketing Handbook: Your Ultimate Guide to Building a Killer Marketing Strategy," promises to be a compelling resource for those seeking to revolutionize their marketing approach. The book is co-authored by Priyanka AB Brahmbhatt, a dynamic entrepreneur, visionary thinker, and accomplished author whose innovative ideas and strategic insights have been instrumental in shaping the narrative of this compelling work.
Dr. Raghavendra Hunasgi is a recognized expert in the fields of marketing and branding. His debut book, "Unleashing Growth: 15 Growth Marketing Hacks Every Entrepreneur Should Know," which provides invaluable insights into growth marketing, was hailed as a bestseller in 2020 in the business, management, and entrepreneurship categories. His expertise and innovative approach have made him a sought-after voice in the industry.
In "The Integrated Marketing Handbook," Dr. Raghavendra Hunasgi, along with co-author Priyanka Brahmbhatt, presents a comprehensive guide to maximizing marketing reach and effectiveness by integrating various strategies. The book is a treasure trove for marketers and entrepreneurs, offering an in-depth exploration of inbound, outbound, and account-based marketing techniques. Each strategy is explored in depth, from attracting customers through content creation in inbound marketing to reaching out to customers through various forms of advertising in outbound marketing and building relationships with key accounts in account-based marketing.
Dr. Hunasgi's expertise in marketing and branding is evident as he provides practical advice on how to effectively integrate these strategies. The book serves as a practical guide, offering insights on aligning messaging, targeting the right audience, and measuring success to maximize results in today's competitive environment.
As an author, my passion has always been to delve into the diverse aspects of marketing and growth strategies. My previous book, ‘Unleashing Growth,' provided readers with proven systems for growth marketing, and now with ‘The Integrated Marketing Handbook,' I invite readers to join me on a journey through the complex world of integrated marketing. It's an honor to share these insights and experiences with my readers, says Dr. Raghavendra Hunasgi.
Priyanka Brahmbhatt adds, "‘The Integrated Marketing Handbook' is designed to resonate with a broad audience, captivating both those familiar with our previous work and those encountering our writing for the first time. We believe that this book will serve as a valuable resource for anyone looking to enhance their marketing strategies."
With these powerful insights from both authors, ‘The Integrated Marketing Handbook' is set to be a game-changer in the world of marketing literature. Those interested in securing a copy will find it readily available on Amazon: https://amzn.eu/d/flBGt0T. For media inquiries, interviews, and speaking opportunities, you can reach out to Dr. Raghavendra Hunasgi on LinkedIn.
About Dr. Raghavendra Hunasgi
Dr. Raghavendra Hunasgi is a globally recognized expert in marketing and branding. He is the co-founder and chief marketing officer of Zeebu, a pioneering on-chain B2B invoice settlement platform. His strategic insights have been instrumental in guiding Fortune 500 companies to success through insight-driven marketing. A globally-renowned entrepreneur, published author, and in-demand speaker at TEDX and conferences around the globe. He is a 21st-century leader and influencer whose words and work in the field of marketing and branding are helping organizations leapfrog to the next level. He is ranked amongst the top 100 CMOs in the world. He speaks and writes enthusiastically about brand strategy, entrepreneurship, product innovation, growth marketing, and sales. His work has been published in the Wall Street Journal, Forbes, Entrepreneur Magazine, and more.
About Priyanka Brahmbhatt
Priyanka AB Brahmbhatt is a visionary corporate governor and thought leader currently working as the executive board member for the Bankai Group of Companies. She is also a UNSDG advocate, a Forbes U 30 nominee, a Forbes NY Council member, an author and philanthropist, and a motivational speaker. She has led several narratives, especially in the tech space on gender equality and equity. She is a Data-Driven Marketeer by education and passion, holding a gold medal from the National Marketing Honor Society.
Account Based Data
DemandScience | September 22, 2023
DemandScience, a prominent AI-driven B2B demand generation company specializing in boosting sales pipeline growth for global marketing and sales organizations, has announced its 10th consecutive inclusion in the prestigious Inc. 5000 list. This remarkable achievement places DemandScience among the elite, making it one of only 143 companies to attain this honor ten times in history as one of America's fastest-growing private companies.
With an impressive three-year revenue growth rate of 214%, DemandScience secures its position at #2,546 on this year's Inc. 5000 list. The 2023 Inc. 5000 lineup features companies that have not only achieved rapid revenue growth but have also adeptly maneuvered through challenges like inflationary pressures, elevated capital costs, and a competitive labor market. Collectively, this year's Inc. 5000 companies have contributed 1,187,266 job additions to the economy over the past three years.
Barry Harrigan, Co-founder of DemandScience, said,
When we founded DemandScience in 2012, we knew B2B companies were ready for an innovative approach that brought marketing and science together to counter their complex demand generation problems. Two years later we made the Inc. 5000 as one of the fastest-growing companies in the market and the world – and we have not looked back. And now, as pioneers in integrating AI into the demand generation space, our success will help us revolutionize and lead the charge.
[Source – Globe Newswire]
DemandScience's dedication to fostering work-life balance has earned the company several accolades. Notably, it secured a Great Place To Work Certificate for both 2023 and 2022, clinched an impressive #5 position on Fortune Magazine's prestigious Best Workplaces in Advertising & Marketing list last autumn, and received recognition as a Best Place to Work by the esteemed Boston Business Journal.
Peter Cannone, Chair and CEO of DemandScience, stated,
We’re a trusted partner for over 1,500 global B2B companies, working collaboratively to assist solve their demand generation obstacles and help them exceed their business goals. Their success has fueled our growth and our ability to develop innovative and solutions for pipeline growth, data protection, accurate B2B data, intelligence, and insights.
[Source – Globe Newswire]
DemandScience stands as a leading AI-driven B2B demand generation company, propelling pipeline growth for businesses. Their advanced intelligence platform equips worldwide B2B enterprises to pinpoint promising prospects and precisely target potential buyers already in the market. Leveraging cutting-edge technologies and AI advancements, the company guarantees the prompt provision of precise data, insights, and indicators, enhancing the buyer's path from initial interaction to conversion. Established in 2012, DemandScience serves a clientele of 1,500 global customers with top-notch solutions, data, and leads.
Targeted Account Strategy
Anteriad | September 25, 2023
Anteriad has been presented with 2023 Stratus award for cloud computing, recognizing innovation in cloud technology.
Anteriad's cutting-edge Anteriad marketing cloud solution propels it to stratus award win.
Industry-leading data empowers b2b marketers: Anteriad's precision and global reach applauded.
Business Intelligence group acknowledges Anteriad's role in advancing cloud infrastructure.
Anteriad's AI-driven marketing technology puts b2b marketers at the forefront of innovation.
Anteriad has been honored with the prestigious 2023 Stratus Award for Cloud Computing by The Business Intelligence Group as a testament to its innovative approach to harnessing cloud technologies. This annual business award program recognizes organizations, products, and individuals that excel in delivering distinctive solutions that leverage the power of cloud computing. Anteriad's exceptional achievement stems from its cutting-edge Anteriad Marketing Cloud solution, tailored to meet the dynamic needs of B2B Marketers. This accolade underscores Anteriad's commitment to advancing cloud-based solutions and highlights its pivotal role in driving innovation within the industry.
Anteriad empowers the B2B sector with industry-leading data characterized by purpose-built, highly trusted, compliant, campaign-ready attributes and global reach. This unparalleled offering provides B2B marketing leaders with unmatched depth and scale, coupled with hyper granularity, ensuring precision and effectiveness in their campaigns.
Maria Jimenez, Chief Nominations Officer of Business Intelligence Group, mentioned,
Anteriad is one of the leaders in the cloud, helping to develop the infrastructure we need to store and host the data and applications driving our society. We are so proud to recognize all of the winners in this year’s award program.
[Source – GlobeNewswire]
Ken Lordy, Chief Product Officer at Anteriad, expressed their excitement at winning a Stratus Award for Cloud Computing for their Anteriad Marketing Cloud solution. He highlighted how their fusion of extensive, high-quality data and AI-driven marketing technology positions their B2B marketing clientele at the forefront. Lordy emphasized that Anteriad's technology capabilities, shaped by the demands of contemporary B2B marketers, form the bedrock of their global offerings.
Anteriad Marketing Cloud's robust solution empowers customers with exclusive, pertinent B2B data and invaluable insights into their target prospects. A pathway to remarkable enhancements in lead quality, precise identification and expansion of buying groups, amplified pipeline performance, and, most significantly, the cultivation of new business opportunities. Additionally, Anteriad's extensive, diverse, and deeply sourced intent data has proven instrumental in the success of campaigns spanning email marketing, demand generation, and programmatic channels.