CORE ABM
PR Newswire | May 26, 2023
NextRoll, the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced it has secured $50M in committed financing from Capital IP. The investment will be used to strategically support the next wave of innovation on NextRoll's marketing software for both its business units: AdRoll, its marketing and advertising platform for eCommerce brands, and RollWorks, its account-based marketing platform to help B2B companies grow revenue. This news follows a notable market response to the company's software offerings over the last few years.
"We are thrilled by this financing from Capital IP, which will enable us to execute strategic growth initiatives and accelerate our software transformation," says Roli Saxena, Chief Executive Officer of NextRoll. "The momentum we've seen in software adoption demonstrates our market potential and the value we deliver to our customers during a time when they need it most."
Today's complex marketing landscape and challenging economy requires brands and businesses to leverage new tools and strategies to grow revenue more efficiently. With deep data and machine learning foundations and new innovative offerings across its software platforms, NextRoll is uniquely positioned to streamline how teams identify, engage, and retain customers to achieve efficient growth at a time when every team needs to do more with less.
"NextRoll has a strong market position in not one, but two categories," said Capital IP's Managing Partner Riyad Shahjahan. "The impressive growth of their subscription software business, strong demonstrated retention and the strong foundations of their advertising heritage underscore their mission-critical product suite and the value they deliver for customers. We're excited to partner with NextRoll as they deliver on an exciting roadmap ahead and continue to drive towards being a Rule of 40 company."
About NextRoll
NextRoll is a marketing technology company delivering products ambitious marketers use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll's technology serves tens of thousands of businesses globally through its two business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, a marketing and advertising platform for direct-to-consumer brands. NextRoll is a privately-held, remote-friendly company headquartered in San Francisco with additional offices in New York City, Dublin, and Sydney. To learn more, visit www.nextroll.com.
About Capital IP
Capital IP Investment Partners ("Capital IP" or "CapIP") is a minority co-founded specialty credit firm focused exclusively on investments in technology and technology-enabled businesses. Our collaborative approach to investing, combined with our technology-industry expertise, allows Capital IP to assess the intrinsic value of growing technology businesses and to offer a range of novel, creative financing solutions. The Capital IP team has a long, proven history of providing flexible structured credit to companies in the technology sector, and continues to lead the industry in financial innovation. The principals of CapIP have historically invested over $1.3 billion in innovative, emerging companies. For more information on Capital IP Investment Partners, please visit: www.capitalip.com.
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BUYER INTENT DATA
EIN News | May 31, 2023
Bombora, the leading provider of B2B Intent data solutions, has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023.
“Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent,” according to the Forrester report. “Its Company Surge methodology has become the de facto industry standard for noise filtering, and its co-op of more than 5,000 sites is a differentiator due to the exclusivity agreements it’s negotiated with 87% of the sites.”
One of the originators of the B2B Intent data industry, “Bombora is a trusted source for both clients and other intent providers,” according to the Forrester report. 6Sense and Madison Logic, two other companies named Leaders in the report, have integrated Bombora data within their offerings.
“Bombora’s strategy has always been to make our Intent data available within the tools that sales and marketing teams use on a daily basis, and we believe the Forrester Wave proves that our data is the fuel powering the B2B insights landscape,” said Mark Connon, President of Bombora. “For us, our Leader position is a testament to the product we’ve built.”
Bombora was one of only two companies that received a “5” rating from Forrester in the Data Acquisition & Processing criteria, and the only company to receive the same score in the Reporting & Insights criterion. Bombora also received the second highest number of 5/5 scores in the Wave, doing so in twelve out of 26 criteria.
Forrester evaluated companies on criteria from three high-level categories:
-Current offering. Each vendor’s position on the vertical axis of the Forrester Wave graphic indicates the strength of its current offering. Key criteria for these solutions include data coverage, data granularity, intent data types, data acquisition and processing, accuracy and noise filtering, customer marketing, retention, cross-sell, data security and compliance, analytics capabilities, reporting and insights, and data delivery.
-Strategy. Placement on the horizontal axis indicates the strength of the vendors’ strategies. We evaluated vision, innovation, roadmap, partner ecosystem, pricing flexibility and transparency, and global delivery strategy.
-Market presence. Represented by the size of the markers on the graphic, our market presence scores reflect each vendor’s number of enterprise-level intent customers and product revenue.
About Bombora
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
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ABM ACCOUNTS
Business Wire | June 01, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has released new and enhanced product features to help businesses unlock insights, engage customers, and win faster.
Generative AI Revolutionizes Meeting Follow-Up and Prospect Engagement
Post-Meeting Briefs within Chorus, ZoomInfo’s conversation intelligence platform, use generative AI to provide users with easily digestible and comprehensive post-meeting summaries that:
Capture key moments from the meeting and generate a list of action items.
Deliver the most relevant points and follow-up items to the user’s inbox minutes after the meeting ends.
Allow participants to focus on the conversation and pain points, rather than note-taking.
ZoomInfo has also released several more updates and improvements to its go-to-market platform.
Improved Workflows Automate Sales and Marketing Processes
Workflows, a feature that automates sales and marketing processes based on buying insights, now enables users to leverage a comprehensive list of proven, preset plays, or develop their own customized plays to suit their business’ needs. Now sales and marketing teams can:
Improve processes through advanced automated actions that scale.
Effortlessly configure and customize plays through a user-friendly interface that unlocks greater efficiency.
Engage, Now Embedded in SalesOS, Streamlines Prospecting
ZoomInfo has streamlined the sales prospecting process by making Engage, ZoomInfo’s sales engagement solution, available directly within SalesOS. This enables users to:
Automatically refine prospect searches against existing engagement activity and quickly call, email, or push a contact into a multi-touch campaign without switching apps.
Track call and email history, eliminating any confusion around which contacts their team has communicated with.
RingLead-Snowflake Connector Empowers Operations Teams
ZoomInfo’s new RingLead-Snowflake Connector allows operations team members without technical backgrounds to work autonomously with ZoomInfo's data within their company’s Snowflake instances. Now operations teams can:
Modernize their data management processes.
Automatically create new records and enrich existing records in Salesforce using both first- and third-party data in Snowflake.
Automatically enrich Snowflake tables with multiple third-party data sources, without the need for custom code.
Meaningfully Improved Match Rates for Intent Data
ZoomInfo also released machine learning-based Inferred models to enhance the quality of its Intent data, including millions of additional IP to company matches and increased Intent signal collection for companies.
“ZoomInfo is using generative AI and automation to reimagine how businesses go to market,” ZoomInfo Chief Product Officer Dominik Facher said. “This cutting-edge technology will drive better outcomes for our customers by helping them save time and do their jobs more efficiently.”
For more information about how ZoomInfo helps businesses go to market, visit zoominfo.com.
About ZoomInfo
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
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