ACCOUNT BASED DATA, BUYER INTENT DATA
Demandbase | January 27, 2023
On January 26, 2023, Demandbase, the Smarter GTMTM business that assists B2B enterprises in achieving their revenue targets, announced the introduction of Demandbase Intent, which is now accessible outside of the Demandbase One platform. It enables enterprises to integrate timely and reliable purchasing signals into their predictive models, data warehouses, and analytics. Demandbase Intent joins other B2B datasets from Demandbase, such as technographics and company firmographics.
Demandbase Intent is one of the most comprehensive and adaptable B2B intent data sets available, withover 375,000 keywords sourced from more than 18 billion daily signals. As a result, it enables organizations to achieve their revenue goals with fewer resources by focusing on accounts that are most likely to purchase.
VP of Product & Industry Marketing at Demandbase, Jackie Palmer, "Our intent takes multiple sources into account, providing a much stronger and more accurate signal than others in the space." She added. "By using Demandbase Intent, data scientists, corporate strategists, and sales and marketing analytics professionals can build and improve their predictive models, helping them to better understand buyers' goals and navigate the anonymous buying journey. As they identify patterns, trends, and opportunities, they can be more precise in prioritizing accounts and gaining deeper insight into their revenue potential."
(Source – PR Newswire)
Customers can monitor buyer intent signals in particular sectors, for specific rivals' offers, or follow a single partner's intent thanks to the granularity of keyword data provided by Demandbase Intent, which is the service's primary differentiator. In contrast to other intent suppliers, who restrict their clients to a limited, preset list of subjects, itsuppliesover 500 billion monthly intent signals created from various approaches. Customers can add new keywords at the account level to match their requirements. In addition, customers of Demandbase are free to incorporate the acquired intent data into any of their existing data lakes, data warehouses, or business intelligence platforms.
Demandbase specializes in ABM, advertising, sales intelligence, and analytics. Its solutions offer sales and marketing assistance for B2Benterprises, enabling users to find, manage, and monitor target audiences. This involves detecting website visitors, targeting and engaging accounts, completing sales, and assisting in expanding the client base. Demandbase One offers account-based marketing (ABM) and ABX, as well as B2B advertising, sales intelligence, and analytics capabilities. These tools are compatible with various advertising, marketing, and sales technologies, such as marketing automation, customer relationship management, web analytics, content and customization, and more.
6Sense, TrustRadius | February 03, 2023
6sense, the premier platform for B2B enterprises creating predictable revenue, recently announced that TrustRadius has recognized the company with three awards in the account-based marketing category, including Best Value for the Price,Best Feature Set,and Best Relationship. The awards recognize 6sense products that exhibit a dedication to transparency, development, and user insights.
Sanjay Kini, 6sense Chief Customer Officer, said, “Earning these awards from TrustRadius is an excellent way to kick-off 2023.” He added, “We’re happy for the opportunity to continue providing customers with the best options to help them reach their revenue goals through high-quality intent data, account prospecting, activity tracking, and personalized outreach.”
(Source – Businesswire)
TrustRadius is the review site for technology items that assists purchasers in making more informed product purchases based on impartial and insightful consumer evaluations. To reach the list, products must have attained a trScore of at least 7.5 and received at least 40 customer reviews in the previous year.
6sense aims to revolutionize how businesses generate, manage, and convert pipeline to revenue. 6sense Revenue AITM analyzes anonymous purchasing signals, targets the appropriate accounts at the optimal moment, and advises the channels and content that will increase revenue performance. Itenables sales, marketing, and customer success teams to drastically enhance pipeline quality, increase conversion rates,accelerate sales velocity, and grow revenue predictably by removing uncertainty, friction, and wasted sales effort. Gartner,Forbes Cloud 100, and Forrester have acknowledged 6sense's market-defining technology, while Glassdoor, Inc. Magazine, and Comparably have praised the company's great culture.
TrustRadius is the most reliable research and review platform for business leaders looking to find and select the best software for their needs. It provides verified, peer-reviewed recommendations and research to decision-makers across sectors. In addition, vendors engage and convert high-intent buyers by telling their unique stories through rich feedback. On its website, over 12 million visitors per year create and interact with high-quality review content and data. TrustRadius was founded by successful entrepreneurs in Austin, Texas, and is backed by LiveOak Venture Partners, Mayfield Fund, and Next Coast Ventures.
ACCOUNT BASED DATA
Digital Wave Technology | January 24, 2023
On January 23, 2023, The Best Customer Experience Marketing Automation award was presented to Digital Wave Technology at the annual Vendors in Partnership (VIP) Awards held at Gotham Hall in New York City. The PIM/PXM/AI solution provider was selected based on votes from the general public and a team of impartial judges.
The VIP Awards are a celebration of the solution providers that fuel the retail industry. In addition to providing exceptional solutions, recognized organizations are adaptable and eager to form more meaningful partnerships with retailers, thereby enhancing success for all.
The Best Customer Experience Marketing Automation award is presented to the technology that enables retailers to communicate smoothly across numerous customer bases and touchpoints, regardless of how the customer interacts with the brand.
CEO at Digital Wave Technology, Lori Schafer, and SVP of Business Development at Digital Wave Technology, Louise Hynd, received the award at the VIP Gala.
Ms. Schafer, commented, “This is a true honor.” She added, “It means that our customers, partners, and community support our mission, and our industry peers on the judges’ panel recognize the value that Digital Wave brings to brands and retailers. At Digital Wave, we’re committed to helping our customers deliver outstanding experiences to their consumers whenever and wherever they shop.”
(Source – Businesswire)
Digital Wave introduced Maestro AI at NRF 2023, which enables rapid success for merchants, digital teams,marketers, and executives. Maestro assists users in achieving masterful results by automatically assigning thousands of products in minutes, producing appealing marketing copy in seconds, and spotting issues like inventory bottlenecks.
About Digital Wave Technology
Digital Wave is the leading merchandising, marketing, and analytics provider for digital-first retailers and businesses with omnichannel strategies. Customers are its most valuable asset in attaining this objective. The company comprises retailers, technologists, and visionaries who have spent decades at the vanguard of the consumer brand and retail sectors. Since the pre-mobile era, the team has influenced the transformation of brands and retailers. The business enables omnichannel and is already preparing for the next digital wave. The company integrates the entire product journey, including product manufacturing, product information enrichment, management, and distribution. The only product solution platform developed with full AI, automation, and customizable workflows. It enables brands and retailers to effortlessly and effectively consolidate, organize, enhance merchandise, price, and publish product content with a single version of the truth.