Business Wire | June 01, 2023
ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has released new and enhanced product features to help businesses unlock insights, engage customers, and win faster.
Generative AI Revolutionizes Meeting Follow-Up and Prospect Engagement
Post-Meeting Briefs within Chorus, ZoomInfo’s conversation intelligence platform, use generative AI to provide users with easily digestible and comprehensive post-meeting summaries that:
Capture key moments from the meeting and generate a list of action items.
Deliver the most relevant points and follow-up items to the user’s inbox minutes after the meeting ends.
Allow participants to focus on the conversation and pain points, rather than note-taking.
ZoomInfo has also released several more updates and improvements to its go-to-market platform.
Improved Workflows Automate Sales and Marketing Processes
Workflows, a feature that automates sales and marketing processes based on buying insights, now enables users to leverage a comprehensive list of proven, preset plays, or develop their own customized plays to suit their business’ needs. Now sales and marketing teams can:
Improve processes through advanced automated actions that scale.
Effortlessly configure and customize plays through a user-friendly interface that unlocks greater efficiency.
Engage, Now Embedded in SalesOS, Streamlines Prospecting
ZoomInfo has streamlined the sales prospecting process by making Engage, ZoomInfo’s sales engagement solution, available directly within SalesOS. This enables users to:
Automatically refine prospect searches against existing engagement activity and quickly call, email, or push a contact into a multi-touch campaign without switching apps.
Track call and email history, eliminating any confusion around which contacts their team has communicated with.
RingLead-Snowflake Connector Empowers Operations Teams
ZoomInfo’s new RingLead-Snowflake Connector allows operations team members without technical backgrounds to work autonomously with ZoomInfo's data within their company’s Snowflake instances. Now operations teams can:
Modernize their data management processes.
Automatically create new records and enrich existing records in Salesforce using both first- and third-party data in Snowflake.
Automatically enrich Snowflake tables with multiple third-party data sources, without the need for custom code.
Meaningfully Improved Match Rates for Intent Data
ZoomInfo also released machine learning-based Inferred models to enhance the quality of its Intent data, including millions of additional IP to company matches and increased Intent signal collection for companies.
“ZoomInfo is using generative AI and automation to reimagine how businesses go to market,” ZoomInfo Chief Product Officer Dominik Facher said. “This cutting-edge technology will drive better outcomes for our customers by helping them save time and do their jobs more efficiently.”
For more information about how ZoomInfo helps businesses go to market, visit zoominfo.com.
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 30,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo can help businesses grow their revenue at scale, please visit www.zoominfo.com.
BUYER INTENT DATA
GlobeNewswire | May 31, 2023
Global B2B marketing solution provider Anteriad today announced that they have been named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. In the report, Forrester notes that Intent Data Providers included “must demonstrate their proprietary means of collecting either second- or third-party intent signals. Forrester did not include pure data aggregators or resellers that don’t offer proprietary data.” Forrester notes that companies should look for providers that meet the distinct needs of their marketing and sales use cases, offer incremental insights with unique collection methodologies and align with their geographic coverage requirements.
Anteriad earned a 5, the highest possible score, in seven criteria including:
Data security and compliance
Accuracy and noise filtering
The Forrester report evaluated the 14 most significant Intent Data providers against current offering, strategy and market presence criteria to help marketers to identify the companies most aligned with their needs. Forrester notes that, “Anteriad is a full-service marketing execution partner leveraging diverse intent signals.” The Forrester report also states that Anteriad’s “diverse set of captured intent signal types, advanced noise filtering, strong options for data delivery, and outstanding achievement in data security and privacy certifications strengthen its current offering.”
Forrester also writes, “Innovation is a strength, including advancements in future-proofed, compliant capture of their proprietary signals, a strong B2B identity graph, and a clear strategy for enabling customers to leverage intent in increasingly mature ways.” The report continues, “Reference customers highlighted its service and support, data accuracy, and level of granular detail available in its campaign targeting.”
“We believe that being named a Strong Performer validates our diverse intent signals, data quality and accuracy. This Forrester Wave for Intent Data Providers highlights for us our focus on bringing innovative and effective solutions to our customers. We continue to add breadth and depth, as well as global coverage, to our offering while maintaining our focus on quality and accuracy, giving B2B marketers more opportunities to get in front of their next customers faster,” said Rob Sanchez, CEO at Anteriad.
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
BUYER INTENT DATA
EIN News | June 05, 2023
Radical shifts in the global economy and technological advancement have many industries dealing with significant change. As businesses look to navigate the future, they are actively researching business efficiencies, automation, the growth of artificial intelligence, and other tools and strategies that will help them maintain customers and protect revenue, according to a new report from Bombora, the leading provider of B2B Intent data solutions.
The Bombora Upswell Report, unveiled at the 2023 Bombora Intent Event in San Diego, leverages Bombora Company Surge® data and dives into the latest trends and developments across eight industries: manufacturing, healthcare, finance, software, cybersecurity, professional services, telecommunications, and media/advertising. Each business vertical is analyzed in depth, with insight into the topics and issues that these businesses are researching as they formulate their business plans for 2023 and beyond.
Between Bombora’s Data Co-op of premium B2B publisher partners and the Bombora tag, its identity resolution system and unique data structuring approach allow customers to access the highest quality data in the market. These insights measure changes in research activity to see how businesses are adapting their thinking to new situations.
“Businesses across all verticals need high-quality data to help seize emerging opportunities, drive innovation, and ensure their continued growth in an increasingly competitive global market,” said Mark Connon, President of Bombora. “The Upswell Report is the first time we’ve assembled cross-industry analysis so that companies can be aware of the latest trends and developments in their industries and their customers’ markets. We’ll continue to offer businesses of all sizes the data and insights needed to navigate their changing landscapes, through these recurring reports, as well as our industry-leading Intent data and analytics.”
For example, the Upswell Report shows the media and advertising industry cooling on the Metaverse. Three key categories–Metaverse Consulting, Corporate Metaverse research, and Metaverse as a Strategy–declined in Q1 2023. However, overall Metaverse research grew by 50% in Q1 2023. So while the Metaverse is still an interesting topic overall, businesses are becoming more cautious about investing in it.
The Upswell report also highlights the technologies that matter most to businesses. Within the telecommunications industry, research on SpaceX increased by 8% in late 2022, with nearly 1,500 telecom businesses researching the organization. Compared to a year ago, research related to Low Earth Orbit (LEO) increased by 26% in Q1 2023, a dramatic increase in a short time span. Telecoms are clearly in need of space-related infrastructure for satellites, and there is a huge opportunity here.
Meanwhile, the telecom industry has clearly picked a favorite cloud provider, as research around Amazon Web Services (AWS) increased by 287% in Q1 2023, compared to a 72% increase for Microsoft Azure.
Additional highlights from the research include:
-Manufacturers are focusing on building resilient supply chains, implementing AI and automation solutions to optimize operations, and investing in marketing and brand building as direct-to-consumer sales grow.
-The healthcare industry is researching emerging technologies, such as AI automation, remote patient monitoring, and the Internet of Healthcare Things (IoHT) to address major challenges and improve healthcare delivery.
-Financial services and banking professionals are focusing on research in areas such as market volatility, pre-bankruptcy planning, and debt management while also investing in long-term wealth preservation strategies.
-Software businesses are leveraging tools like ChatGPT, conversational AI, and chatbots to improve operations and customer engagement while also adopting proactive defense strategies against cyber threats.
-The cybersecurity industry is staying ahead of the curve by investing in advanced security measures, addressing workforce shortages, and preparing for future risks to protect against cyber threats in the digital age.
-Professional services research trends show increased demand for advisory, consulting, and specialized services, while technology investments center around an open architecture, payment processing optimization, and core banking operations.
-Telecommunications businesses are exploring investments in infrastructure and innovative services to meet growing customer expectations and capitalize on new revenue opportunities.
The media and advertising sector is putting considerable resources into social media marketing, data management, and video advertising, while also focusing on improving customer experience and engagement to retain a loyal customer base.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.