TARGETED ACCOUNT STRATEGY
Okendo | September 28, 2022
Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect. This addition to Okendo’s integrated product suite enables ecommerce brands to collect customer insights at scale so they can deliver more personalized and frictionless commerce experiences.
The launch of Okendo Connect comes as ecommerce brands face a patchwork of complexities, including a shift to a more privacy-centric web, the disruption of traditional targeting strategies, evolving consumer expectations for personalized experiences, and increasing advertising costs. As a result, it’s more important than ever for brands to collect and leverage zero-party data — data that is shared directly and proactively by consumers with the permission to use it for future marketing purposes. Ecommerce brands utilizing zero-party data can fuel more personalized and effective campaigns that build stronger customer connections and scale their business.
“Our mission has always been to help ecommerce brands build stronger customer relationships,” said Matthew Goodman, Co-Founder and CEO of Okendo.
“Our mission has always been to help ecommerce brands build stronger customer relationships,” said Matthew Goodman, Co-Founder and CEO of Okendo. “The launch of Okendo Connect is an extension of that mission and further deepens our ability to give brands access to the data they need to get a full view into the journeys their customers are taking while using that insight to scale their businesses.”
Okendo Connect powers zero-party marketing strategies by enabling merchants to engage website visitors and customers at peak moments of engagement. Features include on-site micro-surveys triggered by specific shopper actions or characteristics, post-purchase surveys that enjoy 50%+ response rates, and post-review actions that encourage customers to complete additional actions. In addition, with shareable links to hosted surveys that can be delivered across channels (social, email, SMS), Okendo Connect allows for continuous customer insight collection that yields hyper-relevant targeting and drives maximum response rates.
Intelligence Powered Use Cases for Okendo Connect, includes:
Enrich customer profiles with zero-party data including identity, demographic, preference, behavior and intent data.
Customer Experience Management
Continuously measure brand loyalty and customer satisfaction with best-in-class frameworks such as NPS, CES and CSAT.
Generate a continual stream of accurate and actionable marketing attribution insights sourced directly from customers.
Conversion Rate Optimization
Discover conversion drivers and blockers, measure their impact on buying behaviors and monitor the impact of CRO experiments and website changes.
Acquire qualified shoppers by converting engaged consumer audiences from social media platforms into permissioned marketing contacts that you own through surveys, polls and giveaways.
Stay ahead of the game with the latest insights into market trends, consumer behaviors and competitive landscapes.
“Using Okendo Connect’s multiple survey distribution channels, advanced audience targeting and powerful reporting capabilities, we were able to establish a standardized method for measuring NPS in just minutes, while uncovering powerful insights into the top drivers of customer loyalty.” said Jessica Cervellon, Head of Customer Experience at mission-driven snacking brand, Feastables.
Okendo Connect accompanies Okendo’s flagship Reviews product which is currently used by brands like Nomad and Knix. Okendo Reviews helps brands increase conversions and drive more sales by leveraging social proof and enabling customer advocacy. Shoppers that interact with Okendo’s reviews widget are 4x more likely to buy.
Okendo is a customer marketing platform that enables brands to grow faster and more efficiently by building stronger customer relationships. Using Okendo, brands can gain actionable insights into customer preferences and behaviors, drive customer advocacy and deliver more personalized customer experiences. Founded in 2018, Okendo is trusted by 6,000+ of Shopify’s fastest-growing brands including SKIMS, 1st Phorm and Magic Spoon and is proudly backed by leading venture partners at Index Ventures, Base10 and Craft. For more information about Okendo, visit http://www.okendo.io.
ACCOUNT BASED DATA
Emplifi | September 29, 2022
Emplifi, the leading customer experience platform, today announced the speaker lineup for this year’s Emplifi Summit virtual event, which is taking place on October 5, 2022, with online sessions starting at 9:00 a.m. EST. Speakers include a wide array of marketing experts and CX thought leaders from the world’s most recognizable brands, including the NFL, Virgin Media, and TikTok. Emplifi CEO Mark Zablan will kick off the event with an opening keynote on how the customer journey of the future is taking shape now – and what brands can do to prepare.
"Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences." said Zarnaz Arlia, Emplifi CMO.
"Today’s consumers are begging for more authentic relationships with brands. They want personal and effortless customer experiences. The good news for marketers is that we have the technology and resources to deliver remarkable experiences. The challenge is using the technology to our advantage without allowing it to hamper the customer-brand relationship," said Zarnaz Arlia, Emplifi CMO.
"We’ve designed this year’s summit to address this very challenge and have recruited some of the best minds in the business to share how they are building unforgettable customer experiences across their marketing channels."
Emplifi Summit 2022 speakers include:
Timothy Armoo, Founder of the marketing agency Fanbytes: Timothy’s session will cover the new world of social media, looking at all the ways GenZ interacts online and offering insights on how to build successful marketing strategies for emerging channels.
Rachael Courtney, Senior Social Marketing Lead for Virgin Media: Rachael will join Emplifi CXO Shellie Vornhagen in a conversation covering Virgin Media’s CX efforts and how the brand is maximizing the value of its customer interactions.
Britt Deise, Manager of Club Social Marketing for the NFL: Britt will share how the NFL drives social growth and engagement across all 32 clubs
Jyri Kidwell, Head of Creative and Creator Partnerships at TikTok: Will discuss how to get started on TikTok, outlining best practices and tips for content creators who are looking to unleash the power of video.
Katy Leeson, CEO of Relentless Media: Katy will join Emplifi CMO Zarnaz Arlia for a heartfelt conversation on the realities of burnout, imposter syndrome, and how company actions and culture inform the brand purpose… and brand perceptions.
Fred Reichheld, Bain Fellow and bestselling author: Credited as a customer loyalty guru, Fred will share insights from his most recent business book “Winning on Purpose,” offering a deep-dive into the power of customer love and why leaders must avoid mistaking profits for purpose as their companies grow.
Emplifi Summit is a virtual event tailored for brand marketers looking to create unforgettable customer experiences. To find out more about the Emplifi Summit and register to attend, visit the event website: Emplifi Summit 2022.
Emplifi is the leading unified CX platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.
BUYER INTENT DATA
Apollo.io | September 27, 2022
Apollo.io, the integrated B2B sales intelligence and engagement platform, is partnering with the leading intent data provider, LeadSift (a Foundry company), to integrate its buying intent data into Apollo’s platform. All Apollo plans, including the free plan, will now include intent data with the option to choose among 1,600 intent topics at no additional cost helping sellers convert more in-market buyers.
Buying intent data takes the guesswork out of prospecting. Prospects showing buying intent have a higher chance of converting since they have engaged in online activity that correlates to purchasing activity toward certain products and services.
With buying intent, sellers can target prospects with precision. They can see who is in the market for a specific product or service, which empowers them to reach out with the right message at the right time.
This strategic partnership between Apollo and LeadSift makes intent data accessible to all. Powered by LeadSift’s intent data, Apollo now offers accurate and quality buying intent data across thousands of categories right in its prospecting tools, making it the most seamless experience for sales professionals.
Three key differentiators with Buying Intent from Apollo powered by LeadSift are:
Multi-source intent with accuracy guaranteed. LeadSift (a Foundry company) merges signals from the public web, social networks, events, job postings, technology installs, and more. Each signal is crawled from public data with no guesswork involved.
Easily filter by Buying Intent when prospecting. Buying Intent is seamlessly built into Apollo Search and Chrome Extension so sales professionals can save time and prospect faster.
Comprehensive buyer intelligence and effective engagement, all-in-one. Beyond intent data, sales professionals can easily access comprehensive lead intelligence and effectively engage interested buyers all in one platform.
"Our mission is to make world-class go-to-market solutions simple and accessible for all. Being the first data provider to offer a fully free version of an intent data solution brings us one step closer to our mission," says Apollo.io VP of Product, Krishan Patel. "After evaluating multiple intent data providers, we partnered with LeadSift (a Foundry company) for their accurate and quality intent data.”
“The buyer's journey is complex and never happens in one place. For sales outreach to make an impact, reaching the right buyer, with the right message, at the right time is essential."- Tukan Das, Co-Founder of LeadSift.
“The buyer's journey is complex and never happens in one place. For sales outreach to make an impact, reaching the right buyer, with the right message, at the right time is essential. This is where intent data can help create efficiency in sales and prospecting. We are excited to partner with Apollo.io, allowing more sales professionals to find and engage the most relevant accounts that are actively in-market.” - Tukan Das, Co-Founder of LeadSift.
Apollo.io helps over one million professionals across 160,000 companies automate their sales processes and grow revenue. Apollo has consistently been ranked on G2 as the leading sales intelligence and sales engagement platform, beating over 200 companies across the reviewer's website.
Learn more about Apollo’s Buying Intent feature at apollo.io/product/buying-intent
Apollo.io is the leading B2B sales intelligence and engagement platform, trusted by over 160,000 companies and more than one million users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales teams with easy access to contact data for over 250 million contacts, along with tools to engage with these contacts in one single platform. By helping sales professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers.
About LeadSift (a Foundry company) :
Founded in 2012, LeadSift enables B2B tech companies to scale revenue by reaching decision makers in buying mode. By layering intent signals mined from the public web, with research-based intent and proprietary tech, they deliver actionable and relevant leads. LeadSift was acquired by IDG in December 2021. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, custom keywords, events, technographics and topics that are relevant to your company from the broadest intent data sources on the market. Leads are then scored based on trends so you are always reaching the warmest accounts first.