Perform[cb] | January 23, 2023
Perform[cb], an industry leader in outcome-based marketing (OBM), recently unveiled a redesigned user experience for marketers on their proprietary client acquisition platform. Within the UI, marketers can now easily navigate campaign insights, analyze real-time performance data, and discover endless improvement possibilities.
With rich data, new widgets, and comprehensive visuals at their fingertips, Perform[cb]'s dashboard is designed to provide marketers with the tools they need to grow client acquisition strategically. Dynamic custom reporting, click-and-conversion granular reporting, and drill-down reporting are among this new interface's highly anticipated reporting features.
With additional campaign analytics and transparency, unrivaled account support, and integrations for seamless operation, marketers can now tie their ROAS straight into Perform[cb]'s platform. This has been built into their existing award-winning technology suite, which includes a curated partner marketplace and patent-protected fraud prevention.
Lee Aho, EVP of Marketers, says, "Having an in-depth, client-focused tech stack sets Perform[cb] apart from the rest. Our proprietary technology capabilities act as the engine that powers our marketers to acquire customers strategically, safely, and at massive scale - we refer to this as 'always-on ROAS'." He added, "As we look to the future of PCB, our innovative Outcome Engine development team will continue to deliver strategic optimizations and data-driven insights to exceed all marketers' KPIs."
(Source – GlobeNewswire)
Perform[cb]'s technology platform was launched in 2015 and has since evolved into the sophisticated platform that powers the company's Outcome Engine. With 175K data points examined every second and built on direct input from marketers and affiliate partners, this technology is an always-on solution matched with every brand's KPIs.
Perform[cb] is one of the leaders in the outcome-based marketing industry, as it has been ranked the #1 CPA Network Worldwide since 2015 and is an award-winning affiliate management agency. It was founded in 2002 as Clickbooth. Its exponential organic growth enabled it to execute a series of strategic acquisitions, each providing distinct outcome-based marketing solutions for marketers and publisher partners. As a result, the outcome engine is the first full-funnel digital customer acquisition toolkit for marketers worldwide. The outcome engine completely reinvents how marketers acquire consumers by combining a brilliant customer acquisition platform (CAP) with a vast array of professional services and a meticulously curated marketplace.
TARGETED ACCOUNT STRATEGY
ON24 | January 30, 2023
Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content experiences.
Chief Marketing Officer at ON24, Callan Young, said, "At ON24, our focus is on helping enterprises innovate their go-to-market strategies for today's digital-first world." She added, "Our customers' incredible results demonstrate the power that digital experiences can have in captivating audiences, converting them to customers and building lifelong relationships. We're proud to partner with the world's top brands and showcase their success."
(Source – Businesswire)
Enhancing the digital experiences for their customers through the ON24 Engagement Hub, ON24 Target, ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, and ON24 Captioning, the following organizations have been recognized for having the most engaging ON24 digital experiences in 2022: ADP, Ansell, Autodesk, Danfoss, F5, Informatica, Labelmaster, Sandvik, Shipman & Goodwin, S&P Global, and UPS.
ON24 is a prominent sales and marketing platform for digital engagement that provides insights to boost revenue expansion. Businesses leverage its range of webinars, virtual events, and content experiences to increase engagement and create first-party data, delivering revenue growth throughout the company, from demand generation to partner engagement to customer success. ON24 serves three of the five major global technology companies, three of the six largest US banks, three of the five largest multinational healthcare corporations, and three of the five largest global industrial manufacturers. The company is based in San Francisco and has offices in North America, Europe, the Middle East, and Asia-Pacific.
ACCOUNT BASED DATA
Qualtrics | January 31, 2023
On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times.
Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending potential. When companies lose clients due to negative experiences, they risk losing 6.7% of their annual revenue, or $3.1 trillion.
Qualtrics is integral to how firms make mission-critical customer and employee choices and drive automated actions to protect their revenue, boost efficiency, and enhance operations. The CX platform from Qualtrics enables enterprises to collect customer feedback through surveys, online reviews, contact center interactions, social media, and more.
The following companies chose Qualtrics in the fourth quarter to better understand people's emotions, effort, and purpose to provide more personalized and empathic experiences:
The BMW Group is committed to customer-centric innovation and uses Qualtrics to monitor all aspects of its customer feedback.
Principal Financial Group® aims to provide all of its clients with a uniform, contemporary digital experience.
Freedom Furniture, one of Australia's largest lifestyle retailers, boosted its investment in Qualtrics CustomerXM in the fourth quarter to assist the firm in expanding its product line and profitability.
Vera Bradley, a prominent women's lifestyle brand, invested in Qualtrics in the fourth quarter to consolidate more than a dozen sources of client feedback into a single platform.
Farmers Insurance has implemented Qualtrics CX Discover across all of its contact centers in order to discover the top sources of friction in its customer service for agents and members.
Qualtrics, the pioneer and developer of the experience management category, is revolutionizing how businesses manage and enhance the four real business experiences: customer, employee, product, and brand. Over 18,750 companies use Qualtrics worldwide to listen, analyze, and act on experience data (X-data™)—the emotions, beliefs, and intentions that tell you why things are occurring and what to do. The platform is a system of activities that assists organizations in attracting customers who stay longer and spend more, engaging workers who create a great culture, developing breakthrough products that people want, and building a brand that people care about.