CORE ABM, ABM ACCOUNTS
TechTarget | December 21, 2022
Contents
1. TechTarget’s Data-driven Marketing and Sales Excellence
2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy
Purchase intent data provides in-depth analysis into customer behavior, taking companies one step closer to making a purchase decision. Delivering breakthrough results with innovative digital marketing and sales programs powered by intent data is possible with data-driven B2B marketing and sales excellence from enterprise technology leaders like TechTarget.
Driving next-level results for businesses by leveraging buyer intent data and assisting revenue operations teams in excelling in their marketing and sales efforts necessitates a strong go-to-market strategy. Aiming for ready-to-purchase in-market accounts enables scalability of the revenue operations and helps businesses grow exponentially.
1. TechTarget’s Data-driven Marketing and Sales Excellence
TechTarget has announced North American Archer Award winners for select companies that have leveraged the power of buyer intent data using TechTarget to grow their businesses. It has given awards to companies for their account-based marketing programs, demand generation programs, integrated programs, thought leadership programs, pipeline development and acceleration programs, content marketing, intent data marketing, data-driven sales, partner marketing excellence, and digital team of the year.
2. Leveraging the Power of Purchase Intent for Your Go-to-market Strategy
"According to Insights for Professionals, by 2022, 99% of large companies will use intent data in their sales and marketing campaigns."
Access relevant, in-market companies researching your product, competitors, or software category using the power of purchase intent. Close deals faster with serious buyers who are researching the solutions that your company provides. Personalize your buyer outreach with detailed session information using buyer intent software. In-depth analysis of active purchase intent data is the key to driving sales with minimal effort and effectively gaining business.
About TechTarget
TechTarget (TTGT) provides purchase intent-driven marketing and sales services to enterprise technology companies. By creating high-quality editorial content across 150 technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' IT needs. By understanding buyers' content consumption behaviors, TechTarget creates purchase intent insights that fuel clients' marketing and sales activities.
TechTarget is in Boston, London, Munich, New York, Paris, Singapore, and Sydney.
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CORE ABM
Momentum ITSMA | February 01, 2023
On January 31, 2023, Momentum ITSMA, a B2B growth consulting firm, announced the release of The Executive's Guide to Account-Based Marketing: Grow your most valuable customers.
This book, published by the worldwide pioneers of account-based marketing (ABM), demonstrates how to design a successful account-based strategy, foster practical customer cooperation, and deliver sustainable revenue growth. As a result, ABM has never been more relevant or valuable. In its most recent benchmark research, 71% of organizations said they would boost ABM spending in 2023, while 77% reported revenue growth from ABM programs.
However, ABM is more complex to get right. Especially given that the backdrop for delivery continuously shifts from market circumstances and competition to strategies and technologies—and, most importantly, client requirements. Therefore, marketing executives must do even more to place consumers at the center of their businesses and approach each significant client as a separate market.
To assist firms in achieving this, the book gives a clear structure of:
The critical success factors and measurement techniques
The key principles of Account-Based Marketing
How to build, integrate, and expedite an account-based program
The book is written by Alisha Lyndon, the CEO of Momentum ITSMA, and includes first-hand insights from Momentum ITSMA's work.
Alisha Lyndon, said, "Done well, Account-Based Marketing delivers tremendous business impact. We've helped our clients drive $100 billion in revenue through account-based marketing. This book provides a straightforward guide to help firms sharpen their account-based strategy, turning it into an organization-wide growth driver."
(Source – PR Newswire)
In addition to the results from two Momentum ITSMA studies, the book has contributions from Senior VP Rob Leavitt, Partner Robert Hollier, and Chief Community Officer Dave Munn.
About Momentum ITSMA
Momentum ITSMA is the globally leading growth consultancy and pioneer of account-based marketing (ABM). The company introduced account-based marketing (ABM) to the world twenty years ago. Since then, customers have surpassed growth records, doubled their NPS, and boosted their sales velocity. It has certified and supported over three thousand practitioners worldwide. The corporation increased client revenue by $100 billion. It has obtained a comprehensive grasp of the Global 2000 and decades of expertise assisting sales and marketing executives in growing their accounts. The company has experience in technology, financial, and professional services. The company's headquarters is based in London, England.
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CORE ABM
The Marketing Practice | January 18, 2023
On January 17, 2023, The Marketing Practice, a worldwide B2B marketing firm specializing in brand activation, ABM, and demand generation, named Jeff Johnson its newU.S. General Manager. He has 20 years of worldwide leadership and marketing experience. He will focus on expanding The Marketing Practice's U.S. division in his new role.
Johnson's appointment follows a year of significant development for The Marketing Practice, highlighted by the acquisition of five agencies in the United States, United Kingdom, and Asia-Pacific, including Campaign Stars, Kingpin,90octane, Omobono, and Rombii. Johnson's objective for 2023 is to continue integrating the five firms into a single unstoppable B2B marketing agency that highlights and complements each of their respective skills. He intends to enhance the organization's present structure and introduce modifications in order to better serve U.S. clients.
Before joining The Marketing Practice, Johnson was the President of NP Digital, overseeing the company's expansion to over 600 people and over $100 million in sales. He also served asManaging Director and Senior Vice President (SVP) of strategic account development and business development andplayed a vital role in iCrossing's growth to 650 employees and $125 million in sales.
Johnson said, “I’ve been fortunate enough to work with so many great people along the way and build agencies that have provided many good jobs.” He added, “I think the biggest personal satisfaction I get out of this is to see how many people have started their careers within these agencies, whether straight out of school or early on in their professional careers.”
(Source – Businesswire)
About The Marketing Practice
The Marketing Practice, a worldwide leader in B2B marketing,was founded in 2002. It operates in the US, the UK, Germany, Singapore, and Australia. It helps major, expanding B2B organizations acquire new clients, expand their clientele, and enhance channel performance. It employs over 500 individuals. ServiceNow, Salesforce, and Lenovo are a few of the company's notable customers. In addition, it is a recognized pioneer in demand creation, account-based marketing, and brand activation. It believes that B2B marketing is most effective when seen as a growth engine rather than a series of projects. By integrating creativity and strategy with data, digital, martech, and inside sales skills, the company collaborates with customers to produce outcomes, not simply outputs.
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