ACCOUNT BASED DATA, TARGETED ACCOUNT STRATEGY
Terminus | December 09, 2022
Terminus, the industry’s only true ABM platform for revenue growth, has announced new promotions to strengthen its go-to-market leadership. The company named Natalie Cunningham as chief marketing officer and Carter Lassy as chief product officer.
"I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that champions marketers and helps them drive sustainable revenue growth," said Cunningham.
"I've always been a practitioner, strategist and strong advocate for ABM, so I’ve long been a fan and advocate for the Terminus brand. The company started the ABM revolution, building a product that champions marketers and helps them drive sustainable revenue growth," said Cunningham. "But recently, that story has been lost in the noise with new players entering the space and shifting the definition of what ABM truly is. I joined Terminus to reclaim that narrative and take back our rightful place as the unequivocal leader in ABM."
A versatile SaaS marketing executive, Cunningham brings a strong track record of aligning go-to-market teams to achieve sustainable revenue growth. Before joining Terminus as senior vice president of marketing, Cunningham bolstered her experience at B2B marketing agencies, consulting global Fortune 500 brands on ABM, demand generation, brand, PR and digital. Most recently, she served in executive leadership roles at high-growth SaaS companies, including Boardable and Conga, where she successfully optimized and scaled their marketing engines.
"B2B marketing has reached a tipping point,” Cunningham continued. “Changing market conditions, buying behaviors, and data privacy regulations are shaking the go-to-market foundation. By refocusing on revenue impact, efficiency and predictability, marketers have the unique opportunity to shift the conversation away from vanity metrics like lead generation to true business impact of revenue generation. At Terminus, we're equipping our customers with the tools to not only survive but thrive in this market, surrounding their ideal customers with multi-channel experiences fueled by first-party data, best-in-class advertising, and a scalable ABM approach."
Joining Cunningham on the leadership team, Lassy was promoted to chief product officer to help transform Terminus’ go-to-market strategy. In his role, Lassy will modernize Terminus’ product lifecycle management, enhance its go-to-market positioning, and invest in future innovation to continue delivering the most comprehensive ABM platform for B2B marketers. Before Terminus, Lassy strengthened his enterprise software experience at Experian, where he led product innovation, strategy, architecture and development. When Experian spun off Cheetah Digital in 2017, Lassy joined as senior vice president of product and chief architect to scale the company’s global product strategy.
"As a product-first leader in the MarTech space, I've always appreciated Terminus' commitment to building a platform for the people actually leading the charge—marketers," said Lassy. "When the opportunity arose to help lead the company's go-to-market strategy transformation, I didn't think twice. With marketers feeling pressured to drive revenue outcomes, we're focused on delivering an action-oriented ABM platform that provides distinctive multi-channel experiences rooted in best-in-class data."
Today’s announcement marks a significant milestone for Terminus. Cunningham and Lassy’s deep understanding of marketers’ pain points and expertise in bridging the revenue impact gap to drive efficient growth will be pivotal in strengthening the company’s market position.
This announcement follows the company’s recognition as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report, and The Forrester Wave™: B2B Advertising Solutions, Q3 2022 report.
For more information about how Terminus helps marketers drive revenue for sustainable growth, visit Terminus.com.
Terminus is the industry’s only true account-based marketing (ABM) platform for revenue growth. As the ABM category pioneer, our mission is to empower marketers to drive revenue impact for a sustainable growth advantage. 1000+ customers, including Gainsight, Roche, and Dow Jones, have turned marketing into a growth engine with our industry-leading first-party data, B2B advertising, and multi-channel engagement platform. Terminus is proud to be G2 leader in ABM for 17 consecutive quarters. Visit terminus.com to learn more or connect with us on LinkedIn.
ACCOUNT BASED DATA
Qualtrics | January 31, 2023
On January 30, 2023, Qualtrics, the leader inthe experience management category, announced that hundreds of organizations, including The BMW Group, Principal Financial Group®, and Farmers Insurance, selected its CX solutions in the fourth quarter of 2022 in order to create exceptional customer experiences during uncertain times.
Bad customer experiences result in direct income loss since a bad contact may result in the loss of consumer loyalty and future spending potential. When companies lose clients due to negative experiences, they risk losing 6.7% of their annual revenue, or $3.1 trillion.
Qualtrics is integral to how firms make mission-critical customer and employee choices and drive automated actions to protect their revenue, boost efficiency, and enhance operations. The CX platform from Qualtrics enables enterprises to collect customer feedback through surveys, online reviews, contact center interactions, social media, and more.
The following companies chose Qualtrics in the fourth quarter to better understand people's emotions, effort, and purpose to provide more personalized and empathic experiences:
The BMW Group is committed to customer-centric innovation and uses Qualtrics to monitor all aspects of its customer feedback.
Principal Financial Group® aims to provide all of its clients with a uniform, contemporary digital experience.
Freedom Furniture, one of Australia's largest lifestyle retailers, boosted its investment in Qualtrics CustomerXM in the fourth quarter to assist the firm in expanding its product line and profitability.
Vera Bradley, a prominent women's lifestyle brand, invested in Qualtrics in the fourth quarter to consolidate more than a dozen sources of client feedback into a single platform.
Farmers Insurance has implemented Qualtrics CX Discover across all of its contact centers in order to discover the top sources of friction in its customer service for agents and members.
Qualtrics, the pioneer and developer of the experience management category, is revolutionizing how businesses manage and enhance the four real business experiences: customer, employee, product, and brand. Over 18,750 companies use Qualtrics worldwide to listen, analyze, and act on experience data (X-data™)—the emotions, beliefs, and intentions that tell you why things are occurring and what to do. The platform is a system of activities that assists organizations in attracting customers who stay longer and spend more, engaging workers who create a great culture, developing breakthrough products that people want, and building a brand that people care about.
TARGETED ACCOUNT STRATEGY
ON24 | January 30, 2023
Gartner expects that by 2025, 80 percent of B2B sales engagements will occur via digital platforms. This is why more than 2,000 B2B firms choose ON24, a leading digital engagement platform that enables sales and marketing teams to gather data-driven insights, develop engaging experiences, and drive pipeline and revenue growth. Recently, ON24 recognized 2022's digital engagement leaders, highlighting customers with the year's most successful webinars, virtual events, and content experiences.
Chief Marketing Officer at ON24, Callan Young, said, "At ON24, our focus is on helping enterprises innovate their go-to-market strategies for today's digital-first world." She added, "Our customers' incredible results demonstrate the power that digital experiences can have in captivating audiences, converting them to customers and building lifelong relationships. We're proud to partner with the world's top brands and showcase their success."
(Source – Businesswire)
Enhancing the digital experiences for their customers through the ON24 Engagement Hub, ON24 Target, ON24 Webcast Elite, ON24 Virtual Conference, ON24 Breakouts, and ON24 Captioning, the following organizations have been recognized for having the most engaging ON24 digital experiences in 2022: ADP, Ansell, Autodesk, Danfoss, F5, Informatica, Labelmaster, Sandvik, Shipman & Goodwin, S&P Global, and UPS.
ON24 is a prominent sales and marketing platform for digital engagement that provides insights to boost revenue expansion. Businesses leverage its range of webinars, virtual events, and content experiences to increase engagement and create first-party data, delivering revenue growth throughout the company, from demand generation to partner engagement to customer success. ON24 serves three of the five major global technology companies, three of the six largest US banks, three of the five largest multinational healthcare corporations, and three of the five largest global industrial manufacturers. The company is based in San Francisco and has offices in North America, Europe, the Middle East, and Asia-Pacific.