ACCOUNT BASED DATA
The Marketing Practice | December 05, 2022
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.
Schrad will be responsible for leading a global division of more than 100 creative specialists to develop best-in-class creative marketing. His role will support the future growth of the creative team by nurturing the next generation of talent within the company.
The Marketing Practice aims to break the traditional hierarchies of workplace culture by creating a fluid organization that focuses on unlocking and empowering talent from within and building leadership structures based on knowledge and skill, as opposed to age and time served. In addition to Schrad's appointment, the company hired Lee Wardell as its new ECD for the EMEA region.
Both appointments follow 18 months of rapid growth for the company, as well as acquisitions of five agencies across the U.S., U.K. and APAC. They are the first in a large post-acquisition restructuring of The Marketing Practice's go-to-market strategy, led by the company's new COO Susie Sroka.
“As joint ECDs, serving a rather large global remit, Lee and Dan will be in each other’s pockets to ensure that The Marketing Practice leads the way in the creative landscape,” said Sroka in a statement.
“As joint ECDs, serving a rather large global remit, Lee and Dan will be in each other’s pockets to ensure that The Marketing Practice leads the way in the creative landscape,” said Sroka in a statement. “But we’re not just limiting that vision within the confines of B2B… Amazing creativity isn’t exclusive to consumer work. With Dan at the helm of a 100-strong global creative force, we’ll produce some of the most stellar, thought-provoking and effective creative with our clients.”
The Marketing Practice | January 18, 2023
On January 17, 2023, The Marketing Practice, a worldwide B2B marketing firm specializing in brand activation, ABM, and demand generation, named Jeff Johnson its newU.S. General Manager. He has 20 years of worldwide leadership and marketing experience. He will focus on expanding The Marketing Practice's U.S. division in his new role.
Johnson's appointment follows a year of significant development for The Marketing Practice, highlighted by the acquisition of five agencies in the United States, United Kingdom, and Asia-Pacific, including Campaign Stars, Kingpin,90octane, Omobono, and Rombii. Johnson's objective for 2023 is to continue integrating the five firms into a single unstoppable B2B marketing agency that highlights and complements each of their respective skills. He intends to enhance the organization's present structure and introduce modifications in order to better serve U.S. clients.
Before joining The Marketing Practice, Johnson was the President of NP Digital, overseeing the company's expansion to over 600 people and over $100 million in sales. He also served asManaging Director and Senior Vice President (SVP) of strategic account development and business development andplayed a vital role in iCrossing's growth to 650 employees and $125 million in sales.
Johnson said, “I’ve been fortunate enough to work with so many great people along the way and build agencies that have provided many good jobs.” He added, “I think the biggest personal satisfaction I get out of this is to see how many people have started their careers within these agencies, whether straight out of school or early on in their professional careers.”
(Source – Businesswire)
About The Marketing Practice
The Marketing Practice, a worldwide leader in B2B marketing,was founded in 2002. It operates in the US, the UK, Germany, Singapore, and Australia. It helps major, expanding B2B organizations acquire new clients, expand their clientele, and enhance channel performance. It employs over 500 individuals. ServiceNow, Salesforce, and Lenovo are a few of the company's notable customers. In addition, it is a recognized pioneer in demand creation, account-based marketing, and brand activation. It believes that B2B marketing is most effective when seen as a growth engine rather than a series of projects. By integrating creativity and strategy with data, digital, martech, and inside sales skills, the company collaborates with customers to produce outcomes, not simply outputs.
ACCOUNT BASED DATA
RollWorks | February 02, 2023
RollWorks, a division of NextRoll, has released RollWorks In-Market Account Finder, a free tool that helps companies find sales-ready accounts in minutes by giving them access to data from RollWorks Keyword Intent about the customers' intentions. RollWorks In-Market Account Finder uses keyword intent data to provide businesses with real-time insights into buyer behavior and allows them to focus on targeting accounts that are most likely to purchase their products.
This feature combines Keyword Intent data with Bombora Intent and G2 buyer intent data to provide organizations with more certainty that an account is actually in-market, giving marketing and sales teams more precision as they build their target accounts. RollWorks In-Market Account Finder is a powerful tool for organizations that are looking to optimize their account-based strategies.
VP of Revenue Marketing at RollWorks, Jodi Cerretani, said, "As B2B marketers continue to grapple with resource efficiency, it will be even more critical to identify accounts that are actually in the market to buy." She added, "The availability of RollWorks' new In-Market Account Finder feature is an easy, free way to help organizations address economic headwinds head-on." She further said, "By having more buying signals at their fingertips, teams can narrow in on high-fit, in-market accounts and make outreach far more efficient and effective."
The RollWorks In-Market Account Finder is easy to use and can be reached by entering the name of a brand, product, or competitor and describing the perfect customer. The tool is being sent to RollWorks' entire client roster, and early benefits organizations are seeing include a list of high-fit, high-intent accounts and the ability to test the effectiveness of ABM methodologies without a financial commitment.
RollWorks is a division of NextRoll that helps ambitious B2B companies align their marketing and sales teams and grow their revenue with confidence. RollWorks' solutions, which are powered by proprietary data and machine learning, address the needs of organizations of all sizes, from those with best-in-class ABM programs to those just starting out. RollWorks is a platform that marketers and sellers can't do without if they think that an account-based approach is just good business. It empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system of record.