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ABM Accounts

RollWorks | April 13, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated significant milestones and ABM democratization momentum with HubSpot, the customer relationship management (CRM) platform for scaling companies. RollWorks now has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace, 150% more than the nearest ABM competitor. This milestone further adds to the momentum RollWorks is building within the ABM community. The company has alre...

Account Based Analytics

SalesboxAI | March 04, 2022

SalesboxAI, today announced the release of it's comprehensive Demand Unit centric platform for ABM marketers. The platform consists of three modules designed to accelerate sales with: SalesboxAI Discover – Identify Active Demand Units using AI Assistants that generate 1st Party Intent Signals and deployed within the SalesboxAI network. Each Active Demand Unit consists of 5-8 Buying Group Members from within each account. Sal...

Account Based Advertising

PRWeb | May 15, 2023

With an explosion of marketing campaigns and ads everywhere around, marketing is now entering a new era where businesses and marketing teams put the customers in the center and deliver messaging that focuses on their wants and needs while bringing them specific value. DesignRush, a B2B marketplace connecting businesses with agencies, interviewed Chris Cunningham, head of influencer marketing and a founding member of ClickUp to learn more about the company’s value-based mar...

Core ABM

MRP, KX | May 26, 2021

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...