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31south helps companies scale the marketing organization to lead field, digital and account-based marketing, branding, content marketing, and lead generation initiatives across multiple platforms. The agency is committed to creating mutually meaningful relationships with our clients, their brands and their customers.

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ACCOUNT-BASED DATA

INSIDEVIEW INCORPORATED BUYER INTENT DATA FROM BOMBORA FOR MARKETERS TO IMPROVE INTELLIGENCE OFFERINGS

InsideView | June 21, 2021

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InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

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ABM ACCOUNTS

MADISON LOGIC ENHANCES INTEGRATION WITH LINKEDIN ADS TO ENABLE DATA-DRIVEN MULTI-CHANNEL ABM ACTIVATION AND MEASUREMENT

Madison Logic | May 05, 2022

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Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

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SITEL GROUP ANNOUNCES NEW PODCAST SERIES EMPOWERCX NOW

Sitel Group | January 21, 2020

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Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! of which Sitel Group sponsored in 2019. "EmpowerCX NOW is our thought-leadership and industry insights podcast curated around the theme Innovation Powered by Emotion," said Martin Wilkinson-...

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ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

news image

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More
news image

ACCOUNT-BASED DATA

INSIDEVIEW INCORPORATED BUYER INTENT DATA FROM BOMBORA FOR MARKETERS TO IMPROVE INTELLIGENCE OFFERINGS

InsideView | June 21, 2021

InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...

Read More
news image

ABM ACCOUNTS

MADISON LOGIC ENHANCES INTEGRATION WITH LINKEDIN ADS TO ENABLE DATA-DRIVEN MULTI-CHANNEL ABM ACTIVATION AND MEASUREMENT

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

Read More
news image

SITEL GROUP ANNOUNCES NEW PODCAST SERIES EMPOWERCX NOW

Sitel Group | January 21, 2020

Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! of which Sitel Group sponsored in 2019. "EmpowerCX NOW is our thought-leadership and industry insights podcast curated around the theme Innovation Powered by Emotion," said Martin Wilkinson-...

Read More
news image

ACCOUNT-BASED DATA

INTENT DATA SHOWS BRANDS INTERESTED IN PROGRAMMATIC, BILLBOARDS, AND 'AD SOLUTIONS': BOMBORA COMPANY SURGE(R) IDENTIFIES TREND

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us