360Science

Account Based Data

ON24 | May 12, 2022

ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers...

Account Based Data, Buyer Intent Data

Business Wire | June 27, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced it has secured new debt financing totaling $100 million comprising a senior secured revolving credit facility from Silicon Valley Bank (SVB), a division of First Citizens Bank. Today’s news comes on the heels of the company’s FY2023 impressive results including overall revenue growth of 70% over its 2022 fiscal year, and new customer...

Terminus | April 17, 2020

According to study Terminus customers see more than 300% ROI over three years. Forrester Total Economic Impact™ uncovers benefit of more than $2.1M present value using leading account-based solution. ...

ABM Accounts

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...