Activayte

activayte.com

Activayte provides account-based intelligence and sales engagement solutions and services that help B2B companies identify and engage target accounts at scale. We leverage predictive analytics and human research to deliver services that support sales and marketing efforts and drive top-of-funnel growth. Account-Based Intelligence: We deliver custom account and contact data solutions built through the power of human research and predictive intelligence. This enables our clients to better predict and uncover new demand, obtain the information they need and support their sales and marketing team with better account and contact data. Sales Engagement Services: We develop a detailed understanding of your offering, target market, as well as the right decision makers to target. And then through highly-personalized one-to-one sales outreach, generate demand, that drives top-of-funnel growth.

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MERITB2B REBRANDS AS ANTERIAD

Anteriad | April 04, 2022

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On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning di...

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DEMANDBASE OFFERS NEW ABX CERTIFICATION, EQUIPPING MARKETING TEAMS TO TAKE THEIR ACCOUNT-BASED SUCCESS TO THE NEXT LEVEL

Demandbase | February 15, 2022

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Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads p...

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GlobeNewswire | January 25, 2024

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Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

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DEMANDBASE PARTNERS WITH SNOWFLAKE TO DELIVER ACCESS TO ACCOUNT INTELLIGENCE

Demandbase | September 15, 2022

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Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through a partnership with Snowflake, the Data Cloud company. Snowflake Marketplace, powered by Snowflake's ground-breaking approach to data in the cloud, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies sharing, collaboration, and the com...

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MERITB2B REBRANDS AS ANTERIAD

Anteriad | April 04, 2022

On March 31, MeritB2B announced rebranding as Anteriad at their annual PowerB2B Growth Summit in Austin, TX. It aims to position itself as a trailblazer in B2B marketing. The name Anteriad means ‘pointing forward’, a correct representation of the company’s forward-looking approach. The new branding emphasizes the company’s positive momentum. “Anteriad is a company that’s ahead of its time and ahead of the market. Our positioning di...

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DEMANDBASE OFFERS NEW ABX CERTIFICATION, EQUIPPING MARKETING TEAMS TO TAKE THEIR ACCOUNT-BASED SUCCESS TO THE NEXT LEVEL

Demandbase | February 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the launch of its Account-Based Experience (ABX) Certification. The company has a proven track record of educating revenue teams through Demandbase Academy, having certified more than 7,000 professionals for completing its Account-Based Marketing (ABM) Certification courses. Now, with the addition of this new ABX Certification, Demandbase pulls back the curtain on the future of ABM and B2B go-to-market. The course leads p...

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MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

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DEMANDBASE PARTNERS WITH SNOWFLAKE TO DELIVER ACCESS TO ACCOUNT INTELLIGENCE

Demandbase | September 15, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through a partnership with Snowflake, the Data Cloud company. Snowflake Marketplace, powered by Snowflake's ground-breaking approach to data in the cloud, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies sharing, collaboration, and the com...

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us