Affiliate Marketing Group

180byTwo | April 01, 2020

180byTwo, a leading Data-as-a-Service company, is excited to announce a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access, and test hundreds of data products. The partnership will enable DemystData to integrate 180byTwo's AI-driven data solutions into the already-growing repository of over 500 data products – empowering B2B marketing and sales teams to power data-driven programs. Through 180byTwo's Unifi APIs...

ABM Accounts

Business Wire | October 25, 2023

According to a recent report by Research In Action, 79% of marketers say that achieving ROI from digital events is a challenge. To close this gap, ON24 (NYSE: ONTF), a leading digital engagement platform for B2B sales and marketing, has developed innovative capabilities to enable enterprises to drive cost-effective revenue growth, earning the title of global leader in Research In Action's Vendor Selection ...

Account Based Advertising, Targeted Account Strategy

transmission | August 10, 2022

Despite historic skepticism from B2B boardrooms, brand building has been going through somewhat of a renaissance over the past few years. For all too long, the B2B marketing function was seen as a cost-center whose existence was to support sales in accelerating pipeline and maximizing ROI. Mentions of brand in the boardroom could be met with disinterest and to a certain extent, fear, driven by difficulties in measuring its impact on the bottom line. The effects of a...

Account Based Data

PR Newswire | May 05, 2023

Esquire Financial Holdings, Inc. (NASDAQ: ESQ) the holding company for Esquire Bank, National Association (collectively "Esquire"), has been honored by Demand Gen Report for the Best Account-Based Marketing ("ABM") Campaign at the 12th Annual Killer Content Awards (the Finny Awards). The winning campaign, co-developed with Esquire's B2B marketing agency partner, Park & Battery, was honored as part of the 2023 B2B Marketing Exchange conference in Scottsdale, Ariz...