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BUYER INTENT DATA

True Influence | July 29, 2021

True Influence®, the data-driven sales and marketing solutions technology provider, announced today that Grist Mill Exchange would host True Influence's B2B intent data listings on their federal data marketplace, as well as promote and broker data agreements between federal agencies for data monetization. "We are enthusiastic about our connection with Grist Mill because it allows us to interact with a new market that has been tough to reach in the past," stated T...

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

BUYER INTENT DATA

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...

CORE ABM

Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...