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ABM Accounts

HPCwire | April 04, 2023

ThinkParQ, the company behind the leading parallel file system BeeGFS, announced today its new go-to-market strategy along with the expansion of its go to market team, including key promotions of integral team members. Troy Patterson, a member of ThinkParQ leadership team who has led the company’s marketing activities since 2018, will now take on the role of head of marketing and partnerships that will see him continue to lead and grow all marketing activities while also d...

Account Based Data

Business Wire | May 30, 2023

As the global leader in the social media management space, Hootsuite understands the wild nature of social and the flurry of messages and conversations that social marketers are constantly struggling to manage. To strengthen its dedication to addressing the ‘always-on’ customer service challenges faced by social marketers, Hootsuite unveiled its latest and enhanced tool, Inbox. According to Hootsuite’s 2023 Social Trends Report, 49% of organizations make social...

Account Based Data

RollWorks | July 08, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today launched Accelerate, a unique program that takes a hyper-prescriptive consultative approach toward helping B2B companies strengthen alignment between go-to-market teams and revenue growth. Created to help businesses take a planned and measured approach to maximize investments in account-based programs, Accelerate includes a proprietary set of programmed steps and outcomes that support an organization's b...

Core ABM

TrustRadius | January 09, 2023

TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, us...