All Campus

Salesforce | May 27, 2020

Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...

ACCOUNT MANAGEMENT

Transmission | September 02, 2021

Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie). In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London. Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year. For those of you who read my last piece, I a...

ACCOUNT BASED DATA

Workato, Gong | August 25, 2022

Gong, the Reality Platform™ leveraging artificial intelligence to transform go-to-market teams, today announced an integration with Workato, the leading enterprise automation platform, that securely makes customer interaction data across all applications in an organization more accessible and actionable for go-to-market teams. The Gong and Workato integration makes it easy to build secure, custom workflows between the Gong Reality Platform and more than 1,000 enterprise appl...

CORE ABM, ACCOUNT BASED ANALYTICS

Momentum ITSMA | February 21, 2023

On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...