Alleyoop

ABM ACCOUNTS

InsideView, Demandbase | September 09, 2021

InsideView, a Demandbase company, announced today that it is integrating technographic data from fellow Demandbase company, DemandMatrix, into its platform to offer customers the most comprehensive data set, including information on the front- and back-end technologies companies are using. The integration significantly expands InsideView’s technographic data offering with market-leading data and intelligence providing sellers with another key buyer signal when targeting customers. In addit...

CORE ABM

MRP, Quadrant Knowledge Solutions | May 27, 2022

On May 26, Quadrant Knowledge Solutions announced that it had named MRP Prelytix a 2022 technology leader in the global SPARK Matrix analysis of the ABM platform market for the current year. MRP is the only enterprise-class account-based sales and marketing solution recognized for its technological excellence and customer impact. The platform eases complex and mature ABM programs globally for enterprise-level B2B sales and marketing organizations. MRP’s clients include large...

Folloze | March 11, 2020

Folloze today announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. Most importantly, the ...

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...