Alleyoop

ZoomInfo | April 09, 2020

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

CORE ABM, ACCOUNT BASED EXECUTION

Influ2 | December 14, 2022

Influ2, the first person-based advertising (PBA) platform today released “Beyond Alignment: A New Approach to Sales and Marketing for B2B,” a webinar addressing how organizations need to prepare for an economic downturn. The webinar, led by Dmitri Lisitski, CEO and co-founder of Influ2, and featuring Malachi Threadgill, principal analyst of account-based marketing (ABM) at Forrester, a leading global research and advisory firm, also discusses how businesses can structure their approa...

Gartner | April 03, 2020

Gartner has named its leaders for its Magic Quadrant for Content Marketing Platforms. Released March 23, Gartner named NewsCred, Sprinklr, Contently and Percolate as leaders. Gartner report authors Nicole Greene and Laurel Erickson reported that in two years content marketers “will produce more than 30% of their digital content with the aid of artificial intelligence (AI) content-generation techniques, increasing productivity and advertising effectiveness but also disrupting the creative p...

ACCOUNT BASED DATA

Simplr | September 15, 2022

Simplr today announced that registration is open for MOMENTOUS '22, the premier annual event dedicated to exploring the future of CX and the NOW Customer. The event will be held in-person at the Grand Hyatt, Nashville from November 1-2, 2022. Last year's inaugural MOMENTOUS virtual event marked the launch of the NOW CX movement, a groundbreaking approach that's custom fit to meet and exceed the demands of the NOW Customer. Now in its second year, MOMENTOUS '22 will...