Alterra Group

Belkins
Alterra Group is a pioneering firm in the discipline of thought leadership marketing. For nearly 20 years, Alterra Group’s partners have helped a wide variety of professional services firms and other B2B companies produce compelling, effective thought leadership content to fuel their marketing programs. Clients range from boutique management consulting firms to global services organizations, and hi-tech firms to professional associations. And the business and management topics we’ve researched and written about are as varied as our clients.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

CORE ABM

NEW RESEARCH UNCOVERS COVID'S IMPACT ON ACCOUNT-BASED MARKETING

MRP, KX | May 26, 2021

news image

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Read More

ACCOUNT-BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics | April 05, 2021

news image

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic | March 03, 2020

news image

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More

CORE ABM

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

Demand Gen Report | April 07, 2021

news image

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Read More

CORE ABM

MRP, KX | May 26, 2021

news image

NEW RESEARCH UNCOVERS COVID'S IMPACT ON ACCOUNT-BASED MARKETING

Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle. MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...

Read More

ACCOUNT-BASED DATA

Qualtrics | April 05, 2021

news image

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More

Madison Logic | March 03, 2020

news image

MADISON LOGIC JOINS THE LINKEDIN™ MARKETING PARTNER PROGRAM TO AMPLIFY GLOBAL, MULTI-CHANNEL ABM

Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions. "Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

Read More

CORE ABM

Demand Gen Report | April 07, 2021

news image

ACCOUNT-BASED MARKETING STILL A TOP PRIORITY FOR B2B MARKETERS

According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique. (Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year. In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...

Read More