Alterra Group

alterra-group.com

Alterra Group is a pioneering firm in the discipline of thought leadership marketing. For nearly 20 years, Alterra Group’s partners have helped a wide variety of professional services firms and other B2B companies produce compelling, effective thought leadership content to fuel their marketing programs. Clients range from boutique management consulting firms to global services organizations, and hi-tech firms to professional associations. And the business and management topics we’ve researched and written about are as varied as our clients.

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Account Based Data

ACCOUNT BASED MARKETING SOFTWARE MARKET DEVELOPMENT TRENDS, DEMAND, AND INDUSTRY FORECASTS BY COMPANIES

Orbis Research | April 20, 2021

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The business research on net Account-Based Marketing (ABM) Software market 2021 study report studies today combined with possible drivers as well as the forex market, which is primarily dictated by aspects the organizations compete on the current market, main trends, and Account-Based Marketing (ABM) Software segmentation analysis. This report covers every aspect of the global industry, beginning with key economic data and advancing to a variety of important criteria; by this, the Account-Based ...

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ABM Accounts, Buyer Intent Data

ANTERIAD MARKETING CLOUD RECEIVES SAMMY AWARD FOR PRODUCT OF THE YEAR FOR THE SECOND YEAR IN A ROW

GlobeNewswire | July 24, 2023

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Today, the Business Intelligence Group named the Anteriad Marketing Cloud Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This is the second year in a row that Anteriad Marketing Cloud has won this prestigious award. Anteriad Marketing Cloud is a full-funnel B2B marketing...

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Core ABM

TRUSTRADIUS EMPOWERS SELF-SERVE TECHNOLOGY BUYERS WITH COMPREHENSIVE PRODUCT INFORMATION AND TOOLS

TrustRadius | January 09, 2023

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TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, us...

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Buyer Intent Data

BOMBORA NAMED A LEADER IN B2B INTENT DATA PROVIDERS EVALUATION BY INDEPENDENT RESEARCH FIRM

EIN News | May 31, 2023

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Bombora, the leading provider of B2B Intent data solutions, has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. “Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent,” according to the Forrester report. “Its Company Surge methodology has become the de facto industry standard for noise filtering, and its...

Read More
news image

Account Based Data

ACCOUNT BASED MARKETING SOFTWARE MARKET DEVELOPMENT TRENDS, DEMAND, AND INDUSTRY FORECASTS BY COMPANIES

Orbis Research | April 20, 2021

The business research on net Account-Based Marketing (ABM) Software market 2021 study report studies today combined with possible drivers as well as the forex market, which is primarily dictated by aspects the organizations compete on the current market, main trends, and Account-Based Marketing (ABM) Software segmentation analysis. This report covers every aspect of the global industry, beginning with key economic data and advancing to a variety of important criteria; by this, the Account-Based ...

Read More
news image

ABM Accounts, Buyer Intent Data

ANTERIAD MARKETING CLOUD RECEIVES SAMMY AWARD FOR PRODUCT OF THE YEAR FOR THE SECOND YEAR IN A ROW

GlobeNewswire | July 24, 2023

Today, the Business Intelligence Group named the Anteriad Marketing Cloud Product of the Year in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This is the second year in a row that Anteriad Marketing Cloud has won this prestigious award. Anteriad Marketing Cloud is a full-funnel B2B marketing...

Read More
news image

Core ABM

TRUSTRADIUS EMPOWERS SELF-SERVE TECHNOLOGY BUYERS WITH COMPREHENSIVE PRODUCT INFORMATION AND TOOLS

TrustRadius | January 09, 2023

TrustRadius, a B2B technology decisioning platform, has released a report called "2022 B2B Disconnect: The Age of the Self-Serve Buyer," which found that virtually 100% of technology buyers expect to find user feedback, specs, pricing, and product demos without having to engage a salesperson. As a result, TrustRadius has added more vetted, comprehensive product information beyond written user reviews to over 28,000 product pages, including pricing, interactive demos, product videos, us...

Read More
news image

Buyer Intent Data

BOMBORA NAMED A LEADER IN B2B INTENT DATA PROVIDERS EVALUATION BY INDEPENDENT RESEARCH FIRM

EIN News | May 31, 2023

Bombora, the leading provider of B2B Intent data solutions, has been named a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. “Bombora’s current offering features some of the strongest buying cycle analysis in the industry, outstanding accuracy, and a differentiated means of capturing B2B intent,” according to the Forrester report. “Its Company Surge methodology has become the de facto industry standard for noise filtering, and its...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us