WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
MRP, KX | May 26, 2021
Before the pandemic, businesses had begun to embrace account-based marketing (ABM) to achieve sales and marketing success in a very dynamic and challenging environment. Today's enterprise marketing professionals must navigate a new and drastically different landscape, building new connections as companies and their products evolve on both ends of the sales cycle.
MRP Prelytix, the only enterprise-class predictive ABM platform, today presented the report of a new survey on the ...
Qualtrics | April 05, 2021
Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value.
The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...
Madison Logic | March 03, 2020
Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing com...
Demand Gen Report | April 07, 2021
According to new studies, as more B2B marketers experiment with account-based marketing (ABM), they are allocating more of their budget to this technique.
(Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” which revealed that for the majority of B2B marketers (61%), ABM has seen higher budget prioritization in the last year.
In terms of engagement, webinars (53%) have proven to be the most successful for B2B marketers work...
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