Alterra Group

Belkins
Alterra Group is a pioneering firm in the discipline of thought leadership marketing. For nearly 20 years, Alterra Group’s partners have helped a wide variety of professional services firms and other B2B companies produce compelling, effective thought leadership content to fuel their marketing programs. Clients range from boutique management consulting firms to global services organizations, and hi-tech firms to professional associations. And the business and management topics we’ve researched and written about are as varied as our clients.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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TARGETED ACCOUNT STRATEGY

LINKEDIN WORKS ON SOLUTIONS AROUND ABM STRATEGY TO HELP MARKETERS NAVIGATE CHALLENGES

January 18, 2021

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The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

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FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

October 14, 2020

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Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

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ADDAPTIVE INTELLIGENCE, INITIATIVE, AND COX BUSINESS SHARE B2B ADVERTISING SUCCESS ON STAGE AT DIGIDAY CONFERENCE

February 24, 2020

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AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

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TARGETED ACCOUNT STRATEGY

January 18, 2021

news image

LINKEDIN WORKS ON SOLUTIONS AROUND ABM STRATEGY TO HELP MARKETERS NAVIGATE CHALLENGES

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Read More

October 14, 2020

news image

FOLLOZE CLOSES THE EXECUTION GAP BETWEEN MARKETING-LED ABM PROGRAMS AND SALES-DELIVERED PIPELINE AND BOOKINGS

Folloze announced today powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down on account-based strategies that deliver personalized experiences and deep account engagement. To successfully convert engagement into pipeline and influence revenue, Folloze is launching new capabilities with real-time insights to align sellers with the right set of accounts, and then orchestrate a closed-lo...

Read More

February 24, 2020

news image

ADDAPTIVE INTELLIGENCE, INITIATIVE, AND COX BUSINESS SHARE B2B ADVERTISING SUCCESS ON STAGE AT DIGIDAY CONFERENCE

AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs, CA, February 25-27. Initiative, Cox Business, and AdDaptive collaborated on an ad campaign that required the ...

Read More