Alterra Group

Account Based Execution

6sense | June 23, 2022

On June 22, 6sense announced that it was named a Leader across 11 categories in the G2 Summer 2022 Grid Report. It was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase...

Core ABM

KickFire, RollWorks | April 22, 2021

KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

Account Based Execution

Contentgine | February 21, 2022

On February 17, Contentgine unveiled its revolutionary Content Indication Platform known as ‘CIP’ to facilitate business-to-business marketing and sales teams across 120 major product categories. It is an online SaaS platform that provides access to Contentgine’s proprietary first part account intent and content insights. They allow for prioritization and expansion of target account lists, and content consumption intelligence. CIP collects one billion engagement ...

ABM Accounts

Upland Software | March 02, 2022

Upland Software, Inc. (Nasdaq: UPLD) has been named in Forrester’s New Tech: Account-Based Sales Technologies, Q1 2022 report which provides an overview of account-based selling technologies. Upland Altify’s strategic account planning software was one of 19 vendors included, and only one of seven late-stage technology providers recognized in the report. “As a leader in the account planning technology space for over 15 years, we have partnered with g...