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APSS Media - An agency with the vision to enable the Digital Transformation and to help establish B2B Global Connections. At APSS we are specialized in Digital Media Management and Digital Marketing Services. We are driven by Passion, Innovation, Ethics, Respect and Trust which build our Reputation.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ACCOUNT BASED DATA

JABMO UPDATES ACCOUNT DATA PLATFORM TO OFFER ROBUST OMNICHANNEL ABM

Jabmo | May 16, 2022

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Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts. Mark Durante, Vice President of Product & E...

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SALESFORCE SEEKS TO FURTHER MARKETING TIES WITH THE CMO CLUB ACQUISITION

Salesforce | March 06, 2020

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In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....

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ABM ACCOUNTS

DEMANDBASE RELEASES BRANCH-LEVEL MATCHING AND IMPROVED CORPORATE HIERARCHIES

Demandbase | January 20, 2022

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Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

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SENDOSO RAISES $40M IN SERIES B FUNDING

Sendoso | February 04, 2020

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Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....

Read More
news image

ACCOUNT BASED DATA

JABMO UPDATES ACCOUNT DATA PLATFORM TO OFFER ROBUST OMNICHANNEL ABM

Jabmo | May 16, 2022

Jabmo, a leading provider of account-based marketing solutions to the life sciences, manufacturing, and healthcare industries, has updated its account data platform (ADP). This new ADP, called ADP v2, is the core of its comprehensive omnichannel ABM solution. It integrates with all major marketing and sales leaders to build better audiences for advertising campaigns, analyze buying intent surges, and speed up deals with key accounts. Mark Durante, Vice President of Product & E...

Read More
news image

SALESFORCE SEEKS TO FURTHER MARKETING TIES WITH THE CMO CLUB ACQUISITION

Salesforce | March 06, 2020

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands. As a result of the acquisition, Salesforce and The CMO Club will jointly offer digital platforms, programs and events for marketers, the statement noted....

Read More
news image

ABM ACCOUNTS

DEMANDBASE RELEASES BRANCH-LEVEL MATCHING AND IMPROVED CORPORATE HIERARCHIES

Demandbase | January 20, 2022

Demandbase, the B2B go-to-market leader, today announced it has updated its company taxonomies to provide users with a deeper understanding of their customer and prospect accounts. This enables users to easily identify whether a company is a global parent, subsidiary, branch or independent company (e.g. not part of a corporate family tree). Available in both Demandbase Data Cloud and Demandbase Sales Intelligence Cloud, these changes promote higher account and lead match rates and more accuracy ...

Read More
news image

SENDOSO RAISES $40M IN SERIES B FUNDING

Sendoso | February 04, 2020

Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....

Read More